Virgin Mobile innovates by going iPhone-only

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iPhone 7
Virgin is going all-in on the iPhone.
Photo: Ste Smith/Cult of Mac

In an effort to regain relevancy in the ridiculously competitive mobile network space, Virgin Mobile CEO Richard Branson revealed today that his company is going all-in on iPhone.

Virgin Mobile is set to become the first-ever iPhone-only carrier and to kick things off the company is offering a deal for Apple fans that just might convince them to switch from one of the major networks.

iPhone 7 and 7 Plus still rule the roost in U.S. sales

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Apple Money 1
The iPhone 7 is continuing to be a massive money maker for Apple.
Photo: Ste Smith/Cult of Mac

Excitement for the forthcoming iPhone 8 may be continuing to build, but the iPhone 7 and iPhone 7 Plus are still holding strong in the sales department.

According to new figures released by Kantar Worldpanel ComTech, the two current generation iPhone models were the top two smartphones in the U.S., in terms of sales, for the three months ending in May.

Consumer Reports picks Galaxy S8 over iPhone 7, everything else

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Galaxy S8 in hand
Galaxy S8 is the smartphone to buy, says Consumer Reports.
Photo: Samsung

Samsung’s new Galaxy S8 and Galaxy S8+ have been rated the best smartphones available by Consumer Reports.

Both devices outranked their rivals — including the iPhone 7 — in design, battery life, and camera performance. However, they aren’t considered perfect, with testers noting that they are difficult to operate with one hand, and their fingerprint scanners are awkwardly-placed.

This case adds more lenses to the iPhone 7 Plus

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The iPhone 7 Plus plus six more lenses with the SHIFTCAM.
The iPhone 7 Plus plus six more lenses with the SHIFTCAM.
Photo: SHIFTCAM

Maybe the iPhone 8 will be great. But a product called SHIFTCAM has six reasons why you should keep or maybe upgrade to the iPhone 7 Plus.

The SHIFTCAM is a protective case for the 7 Plus that claims it is the first to feature a 6-in-1 dual lens, greatly expanding the view of the 7 Plus’s wide angle and telephoto lenses.

DJI goes tiny with new easy-to-fly Spark drone

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It's so tiny!
It's so tiny!
Photo: DJI

The drone geniuses at DJI are making it easier than ever to get into aerial photography with the unveiling of the company’s smallest drone ever called Spark.

DJI unveiled the new Spark drone at an event in NYC this morning where the tiny flying camera impressed watchers with some innovative new features like the ability to be controlled without using a remote.

Watch it in action:

America’s favorite iPhone will surprise you

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Customers love the iPhone SE.
Customers love the iPhone SE.
Photo: Sam Mills/Cult of Mac

Despite the demand for larger, sharper smartphone displays, iPhone SE has beaten out all other smartphones to top the latest American Customer Satisfaction Index (ACSI).

Just two of Apple’s devices placed in the top five, and with a score of 87 out of 100, iPhone SE took the number one spot ahead of iPhone 7 Plus and the Galaxy S7 series.

Apple launches new ‘Switch to iPhone’ ads and website

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Android users can jump to iOS with ease.
Android users can jump to iOS with ease.
Photo: Apple

Apple is turning up the heat on Android with a fresh redesign of its website that teaches smartphone customers how to transition to iPhone.

The new site makes it super-easy for Android users to make the change to iOS by promoting one of Apple’s only Android apps: Move to iOS.

Trade-up to the iPhone 7 and capture all of your trips this summer in perfect clarity

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iPhone 7 vs iPhone 7 Plus cameras
The iPhone 7 and 7 Plus helped Apple reverse a three-quarter sales decline.
Photo: Apple

Summer is finally upon us and staying up to date with the latest devices is essential for vacation season.  With long awaited trips rapidly approaching, having a great camera to document all your adventures is paramount. Do yourself a favor this summer, sell your old device, and upgrade to a new iPhone 7 or 7 Plus just in time for that beach trip!

iPhone 7 Plus goes to the barber shop in new Apple ad

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Apple takes a little off the top in its new ad.
Apple takes a little off the top in its new ad.
Photo: Apple

Apple is continuing to push Portrait Mode in its newest ad for the iPhone 7 Plus that takes place in a barber shop of all place.

The new ad was shared on Apple’s YouTube channel today promoting the Portrait Mode feature that is powered by the dual-lens camera on the iPhone 7 Plus. Apple’s fun new ad shows how Portrait Mode makes the ordinary look extraordinary by advanced tech to blur the background, making subjects pop more than ever.

Enjoy the funky new video:

Apple drops more iPhone 7 photography tip videos

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Apple wants to help you shoot better photos.
Apple wants to help you shoot better photos.
Photo: Apple

Did you know that you can shoot video and take still photos on your iPhone at the same time?

If not, you definitely need to watch Apple’s latest series of iPhone 7 videos that offer tips on how to capture amazing photos with the camera that’s always with you. Apple posted four more videos today that go with the other photography tutorials that came out yesterday. Now you can learn more about selfies, better angles, golden hour and more.

Watch all four new videos: