iPhone should prioritize battery over design, says ex-Apple evangelist

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Would you take better battery life over a thinner iPhone?
Photo: Jim Merithew/Cult of Mac

Apple’s former “chief evangelist” Guy Kawasaki thinks the company has made a massive mistake by prioritizing sleek smartphone design over improved battery life.

“If Apple introduced a phone that had double the battery life but was also thicker I’d be buying it tomorrow,” he told The Australian Financial Review. “You have to charge your phone at least twice a day, and God forbid you ever forget to do that.”

On Apple’s trillion-dollar day, Guy Kawasaki wishes he was there

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Guy Kawasaki
Apple reaching a $1 trillion value gives Guy Kawasaki a lot to think about.
Photo: Guy Kawasaki

Guy Kawasaki made history with Apple. So you would expect he would have a lot to say today when stock prices surged high enough to make his old employer the first trillion dollar company.

For one thing, the marketing guru behind the success of the Macintosh computer wishes he hadn’t turned down an offer from founder Steve Jobs to return to Apple.

Lessons from Apple’s former ‘chief evangelist’ and other entrepreneurship resources [Deals]

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4 hours of top-notch instruction from former Apple Chief Evangelist Guy Kawasaki, who spearheaded marketing for the original 1984 Macintosh.
4 hours of top-notch instruction from former Apple Chief Evangelist Guy Kawasaki, who spearheaded marketing for the original 1984 Macintosh.
Photo: Cult of Mac Deals

Staying productive in business requires inspiration from study and the examples of others. That’s why we’ve gathered some of the best resources for the budding tech entrepreneur, lessons from one of the top minds at Apple, fundamental startup courses and a lifetime of coding courses. Check out what we’ve rounded up:

9 hard lessons from a top iPad publisher who’s calling it quits

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When the best iPad magazine goes under, you know something's wrong. Photo: The Magazine
When the best iPad magazine around closes up shop, you know something's wrong. Photo: The Magazine

When The Magazine ceases publication this December, owner Glenn Fleishman will be closing shop on an ambitious two-year experiment in digital publishing.

It’s not a total surprise — subscriptions were already on a downward trend when Fleishman transitioned from editor to owner of The Magazine after purchasing the publication from Marco Arment last year — and it’s not a total bummer, either.

In fact, Fleishman says he’s feeling pretty good about stopping here: he’s met his obligation to provide Kickstarter backers with their one-year subscriptions, and he’s ending this fascinating experiment while it’s still profitable.

“I’m even able to pay myself an ever-declining hourly rate for my time,” said Fleishman, who spoke with Cult of Mac about what went right, what went wrong, and his feelings about pulling the plug on a project that was his full-time job for the last year and a half.

Your picks for Apple’s next ‘thought leader’

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Guy Kawasaki
Apple reaching a $1 trillion value gives Guy Kawasaki a lot to think about.
Photo: Guy Kawasaki

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Cult of Mac readers came through again: after our nominees, here are your semi-serious and sometimes outrageous picks for who should be coming up with the next big ideas at Apple.

One small footnote: Apple tweaked the job title on us. Now they are looking for a “business intelligence thought leader” rather than just a plain old “thought leader,” but the party game is still a fun one.

Ex-Apple Evangelist Guy Kawasaki Now Working For Google At Motorola

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Guy Kawasaki was one of Apple’s most famous evangelists. He’s the guy who helped Steve Jobs market the hell out of the original Macintosh back in 1984 to really put Apple on the map.

Guy left his post as Chief Evangelist of Apple in 1987 and has reclined into a life of venture capitalism along with running his popular blog, but now he’s gearing up to help Google do battle with Apple by advising for Google-owned Motorola.

Former Apple Evangelist Guy Kawasaki Explains Why He’s A Diehard Android User

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Guy Kawasaki was one of the Apple employees behind the legendary marketing of its 1984 Macintosh, and he’s well known among the Apple community for being a former evangelist of the Cupertino company. You might think, then, that when Kawasaki’s phone rings, it’s an iPhone he pulls out of his pocket.

Well that couldn’t be further from the truth. Kawasaki’s a diehard Android fan, and he has been for about a year. He no longer uses any iOS products at all — not even an iPad.