| Cult of Mac

An introduction to every Apple Fellow in company history


Phil Schiller
Phil Schiller is far from the only Apple Fellow in company history.
Photo: Apple

On Tuesday, it was announced that Phil Schiller, Apple’s senior vice president of worldwide marketing, will transition into a new role as an Apple Fellow. This honorary position is one that Apple recognizes for a person’s outstanding contribution to the company in some capacity.

But while many newer Apple fans may not be familiar with the role, it’s one that’s been part of Apple dating back to the 1980s — even if this is the first time in more than 20 years that Apple has inducted someone into the club.

Here’s what you need to know about the other Apple Fellows:

Woz: Steve Jobs was driven by a desire to be important


Wozniak: Steve Jobs was driven by a desire to be important
Don't they look young? Jobs and Wozniak in the 1970s.
Photo: Apple

Steve Jobs was driven by money and the desire to be important. That’s according to Apple co-founder Steve Wozniak on the latest episode of former Apple evangelist Guy Kawasaki’s Remarkable People podcast.

Woz just wanted to have fun, but Jobs was propelled by something else, Wozniak said on the podcast. “[He] was always looking for little ways to make a next step in money, [and] he wanted to be that important person in life,” Woz told Kawasaki.

iPhone should prioritize battery over design, says ex-Apple evangelist


Would you take better battery life over a thinner iPhone?
Photo: Jim Merithew/Cult of Mac

Apple’s former “chief evangelist” Guy Kawasaki thinks the company has made a massive mistake by prioritizing sleek smartphone design over improved battery life.

“If Apple introduced a phone that had double the battery life but was also thicker I’d be buying it tomorrow,” he told The Australian Financial Review. “You have to charge your phone at least twice a day, and God forbid you ever forget to do that.”

On Apple’s trillion-dollar day, Guy Kawasaki wishes he was there


Guy Kawasaki
Apple reaching a $1 trillion value gives Guy Kawasaki a lot to think about.
Photo: Guy Kawasaki

Guy Kawasaki made history with Apple. So you would expect he would have a lot to say today when stock prices surged high enough to make his old employer the first trillion dollar company.

For one thing, the marketing guru behind the success of the Macintosh computer wishes he hadn’t turned down an offer from founder Steve Jobs to return to Apple.

Lessons from Apple’s former ‘chief evangelist’ and other entrepreneurship resources [Deals]


4 hours of top-notch instruction from former Apple Chief Evangelist Guy Kawasaki, who spearheaded marketing for the original 1984 Macintosh.
4 hours of top-notch instruction from former Apple Chief Evangelist Guy Kawasaki, who spearheaded marketing for the original 1984 Macintosh.
Photo: Cult of Mac Deals

Staying productive in business requires inspiration from study and the examples of others. That’s why we’ve gathered some of the best resources for the budding tech entrepreneur, lessons from one of the top minds at Apple, fundamental startup courses and a lifetime of coding courses. Check out what we’ve rounded up:

9 hard lessons from a top iPad publisher who’s calling it quits


When the best iPad magazine goes under, you know something's wrong. Photo: The Magazine
When the best iPad magazine around closes up shop, you know something's wrong. Photo: The Magazine

When The Magazine ceases publication this December, owner Glenn Fleishman will be closing shop on an ambitious two-year experiment in digital publishing.

It’s not a total surprise — subscriptions were already on a downward trend when Fleishman transitioned from editor to owner of The Magazine after purchasing the publication from Marco Arment last year — and it’s not a total bummer, either.

In fact, Fleishman says he’s feeling pretty good about stopping here: he’s met his obligation to provide Kickstarter backers with their one-year subscriptions, and he’s ending this fascinating experiment while it’s still profitable.

“I’m even able to pay myself an ever-declining hourly rate for my time,” said Fleishman, who spoke with Cult of Mac about what went right, what went wrong, and his feelings about pulling the plug on a project that was his full-time job for the last year and a half.

Your picks for Apple’s next ‘thought leader’


Photo: Andy Ihnatko, CC-licensed, Flickr.
Tim Ferriss Many Cupertino employees might well cheer the arrival of the "lifestyle design" author of The Four Hour Workweek, nominated by reader Tim Sweeney on Facebook. Photo: from The Four Hour Chef
"Erdogan of course. Two birds with one stone," says reader @oemoral nominating Turkey's embattled Prime Minister and Recep Tayyip Erdoğan on Twitter. Perhaps a job at Apple would make him rethink his stance on shutting off the information firehose of Twitter and YouTube. Photo: Πρωθυπουργός της Ελλάδας, CC-BY-SA-2.0, via Wikimedia Commons

Richard Branson also got a shout out from you guys - the Virgin Group founder and intrepid adventurer definitely has the bravado Apple needs to move forward into the future. Photo: via Richard Branson, Google+
Apple reaching a $1 trillion value gives Guy Kawasaki a lot to think about.
Who wouldn't like to be a thought leader at Apple? A lot of you are sure to be just the right person for Apple. "Hire me! I think like a lot," says reader Jonmicol on Twitter.   His sentiments were echoed by Chuck ShipleyCharlie WafflesPatrick Baldwin and Whoizdan, among others. Cupertino, you've got some great candidates! Photo: Darwin Bell, CC-licensed, on Flickr

This Chinese serial entrepreneur and popular blogger, nominated by @justor95 on Twitter, is at the helm of Smartisan, an Android-based OS platform. A tireless consumer advocate, he's once led a protest that smashed faulty fridge doors to get the attention of Siemens. Imagine his thoughts on antenna-gate. Photo: via Yonghao's Weibo account
The industrial design mastermind, who received multiple nods from readers, is "the logical choice" says Scott Kuhn on Facebook.  Dyson's vacuums, fans and other gizmos could bring a real spin to the Internet of things at the Cupertino company. Photo: Michiel Hendryckx, CC-BY-SA-2.0, via Wikimedia Commons

Cult of Mac readers came through again: after our nominees, here are your semi-serious and sometimes outrageous picks for who should be coming up with the next big ideas at Apple.

One small footnote: Apple tweaked the job title on us. Now they are looking for a “business intelligence thought leader” rather than just a plain old “thought leader,” but the party game is still a fun one.

Ex-Apple Evangelist Guy Kawasaki Now Working For Google At Motorola



Guy Kawasaki was one of Apple’s most famous evangelists. He’s the guy who helped Steve Jobs market the hell out of the original Macintosh back in 1984 to really put Apple on the map.

Guy left his post as Chief Evangelist of Apple in 1987 and has reclined into a life of venture capitalism along with running his popular blog, but now he’s gearing up to help Google do battle with Apple by advising for Google-owned Motorola.