Lower price is most popular Apple Watch feature

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Series 3 price
The 40mm Series 4 Apple Watch compared to the 42mm Series 3 Apple Watch.
Photo: Ian Fuchs/Cult of Mac

Apple continues to put more of its smartwatches on the wrists of customers thanks largely these days to a reduced price on its Series 3 model.

Apple sold more than 4 million Apple Watches in the third quarter, a 54 percent increase in year-over-year growth.

Fitbit finally becomes serious Apple Watch competitor

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Fitbit Versa
The Versa helped Fitbit's smartwatch shipments grow 348 percent.
Photo: Fitbit

Fitbit smartwatch shipments more than tripled last quarter. That pushed this company up to where it can actually begin to rival Apple Watch.

Apple still enjoys a commanding lead, but Fitbit managed to take a chunk out of its rival’s global market share.

Apple Watch Series 4 deserves a serious leather strap

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Strapa
Strapa makes gorgeous leather Apple Watch Series 4 straps that combine craftsmanship with high-quality materials.
Photo: Strapa

If you’ve just dropped some serious coin on the beautiful, new Apple Watch Series 4, no ordinary band will seem to do. Consider Strapa — the Netherland’s-based company — that makes some of the best-made, gorgeous leather bands we’ve seen. Trust us, you’ll love these bands.

Cult of Mac Watch Store customers are likely aware of Strapa (fka Strapple) for its inclusion in our online shop. Our very own Lewis Wallace reviewed the brand’s Crocodilus band earlier this year, and I took the Primus for a spin in August. These straps are really well-made and luxurious — the perfect compliment to your Series 4. See our gallery below. 

Apple Watch Series 4 packs smaller batteries than Series 3

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Apple Watch Series 4
You’ll still get around 18 hours in between charges.
Photo: Ste Smith/Cult of Mac

Apple Watch Series 4 lasts up to 18 hours on a single charge — just like its predecessors — and it somehow manages that with significantly smaller batteries.

An official Product Information sheet confirms Apple’s latest wearables have around 20 percent less battery capacity than Series 3 devices. It’s a testament to the power efficiency of the new components.

Best chargers, stands and cases for Apple Watch Series 4

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zens
The Apple Watch Power Bank by Zens is a handy little battery pack for your timepiece.
Photo: Zens

If you’ve managed to order Apple Watch Series 4 last night, you’re going to need something to fire up your stunning new band.

From pocket-sized, portable chargers to sleek, modernist stands and cases, we’ve got your Series 4 charging needs covered. Some even double as iPhone chargers, or can charge several Apple devices simultaneously.

Check out Cult of Mac’s reviewed and recommended lineup of the best charging stands for Apple Watch Series 4.

Best bands to pimp out Apple Watch Series 4

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double tour
OleksynPrannyk's Double Tour in Black.
Photo: OleksynPrannyk

Apple Watch Series 4 orders open midnight September 13 (tonight!) with shipping beginning on September 21.

In the meantime, grab yourself a strap or two befitting Apple’s fourth-generation smartwatch. The 40mm band works with the 38mm straps; the 44mm band works with the 42mm straps. You’re going to love the Series 4 and Cult of Mac’s lineup of best bands to outfit it. 

Series 4 vs. Series 3: Which Apple Watch is right for you?

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Apple Watch Series 4
Our comparison will help you decide.
Photo: Apple

Apple Watch Series 4 is now available to preorder ahead of its official launch on September 21. It’s packed with new features, but considerably more expensive than its predecessors, with prices starting at $399.

Last year’s Apple Watch Series 3 is also still available. It’s not quite as impressive as the latest model, but it’s now more affordable at $279.

Which one should you buy? Find out right here in our 2018 Apple Watch comparison.

How Apple Watch Series 4 will raise the bar for wearables [UPDATED]

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Apple Watch Series 4
Somehow, this official photo of Apple Watch Series 4 leaked out early.
Photo: 9to5Mac

Apple’s biggest keynote of the year is just days away and while the iPhone XS will be the main attraction of the event, Apple Watch Series 4 could steal the show with a bevy of new features.

Rumors about the Apple Watch Series 4 have been heating up leading up to next week’s event. Leaked images of the new wearable have already surfaced online, but there’s still a bit of mystery surrounding the new gadget.

Here’s everything we know about Apple Watch Series 4:

Apple dominates global wearables sales with only one product

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What cool new features are hidden inside that slimmer Apple Watch Series 4 frame? [Mockup]
People around the world buy lots of different types of wearable computers. But not enough to outsell the Apple Watch.
Photo illustration: Graham Bower/Cult of Mac

We already know that Apple sells more smartwatches than everyone else. But there are other types of wearable computers. Do companies sell enough of these other types to overtake the Apple Watch? In a word…Nope.

But the second largest wearable maker might surprise you. Especially considering how close behind Apple they are.