Today in Apple history: Lousy quarter proves Steve Jobs isn’t invincible

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$1 trillion value
A perfect storm of bad news leads to a massive $195 million quarterly loss for Apple.
Photo: Apfellike

December 6: Today in Apple history: Apple suffers first quarterly loss since Steve Jobs' return December 6, 2000: Apple’s stock price falls after the company posts its first quarterly loss since Steve Jobs’ return to the company in 1997.

Shares tumble $3 to just $14 a share as doom-predicting pundits worry that the big Apple comeback might come screeching to a halt.

Little did they know….

Apple’s 2018 hardware blitz! [Cult of Mac Magazine]

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What a week! New Apple hardware and an earnings surprise.
What a week!
Cover: Leander Kahney/Cult of Mac

This week was one heckuva wild ride for Apple fans. First we got new MacBook Airs, iPad Pros, Mac minis and Apple Pencils. Then Apple threw Wall Street a curveball during yet another surprising (and surprisingly positive) earnings call.

Get the scoop on the latest Apple hardware, plus reviews and how-tos, in this week’s free issue of Cult of Mac Magazine. Then get ready to spend your weekend drooling over it on your iPad or iPhone. Grab your free subscription to Cult of Mac Magazine from iTunes now.

Bonus: Don’t miss your chance to win an iPhone XR!

Live blog: Apple gives investors first look at iPhone XS sales

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Apple earnings
Apple's Q4 earnings are expected to be hot.
Photo: Ste Smith/Cult of Mac

Apple’s last earnings call of 2018 kicks off in an hour, and it’s shaping up to be the company’s biggest Q4 report ever.

Shares of Apple stock have been on an upward trend the last few days as investors eagerly await their first glimpse at iPhone XS sales figures. Apple CEO Tim Cook and CFO Luca Maestri are set to get on the phone with investors at 2 p.m. Pacific this afternoon. We’ll be right here live-blogging all the action with as much witty analysis as we can must.

Come join the fun!

5 things to watch for during Apple’s last earnings report of 2018

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Tim Cook earnings apple
Tim Cook is really good at making money.
Illustration: Ste Smith/Cult of Mac

Hot on the heels of Tuesday’s big keynote, Apple is set to unleash its final earnings report of 2018 on Thursday, November 1. The report will give investors their first glimpse into how well the iPhone XS and iPhone XS Max are selling.

Apple shares are trading up again today after climbing Tuesday, signaling that Wall Street is pretty optimistic about Apple’s ability to rake in the cash. Tim Cook and Apple CFO Luca Maestri are set to get on the phone with investors at 2 p.m. Pacific today — and there are some key areas investors will be watching intensely.

Cult of Mac Magazine: Apple snatches the $1 trillion crown, and more!

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cover
In this week's Cult of Mac Magazine: The long race to see which U.S. tech giant will become the first company worth $1 trillion is finally over. Apple won.
Photo: Ste Smith/Cult of Mac

In this week’s Cult of Mac Magazine: It’s official. Apple beats Amazon to the coveted $1 trillion valuation. Tim Cook plays it cool, telling staffers it’s “not the most important measure of our success.”

You’ll find that top story and much more. Check out the the biggest takeaways from Apple’s Q3 earnings call. Feast your eyes on the iPhone X Plus and new LCD iPhone. Plus: Learn how to use the iPhone camera’s manual controls. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

The biggest takeaways from Apple’s dominant Q3 earnings results

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Apple is made of money.
Apple is made of money.
Photo illustration: Ste Smith/Cult of Mac

Apple beat Wall Street’s expectations today with its Q3 2018 earnings report. Even though iPhone sales were barely up 1% the company still posted better-than-expected revenues as sales of Apple Watch, services and AirPods picked up the slack leading to Apple’s best Q3 results ever.

Prices of Apple shares skyrocketed closer to the illustrious $204 mark that will make the iPhone-maker the first ever trillion dollar company once the results posted and Tim Cook seemed extremely confident and relaxed on his call with investors this afternoon. While the rest of tech stocks are starting to sink, Apple is as steady ever.

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Will Apple reach its own targets for Q2?
Apple's Q3 2018 earnings are expected to be the weakest of the year.
Photo: Ste Smith/Cult of Mac

Apple surprises Wall Street with record-breaking Q3 profits

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Big pile of cash underneath an Apple logo.
Apple is a money-making machine.
Photo: Ste Smith/Cult of Mac

While the rest of the tech industry’s earnings are in a slump, Apple just posted its biggest Q3 earnings report ever.

Investors were expecting Apple to post at least $51 bilion in revenue, but the iPhone-maker has come away with $53.3 billion in income, marking a 17% increase from last June quarter. iPhone sales came in at 41.3 million units sold for the quarter which has Apple CEO Tim Cook absolutely stoked.

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quotes on Apple
Tim Cook may wow investors with a better-than-expected Q3 earnings report.
Photo: Apple