Cult of Mac Magazine: Apple snatches the $1 trillion crown, and more!

By

cover
In this week's Cult of Mac Magazine: The long race to see which U.S. tech giant will become the first company worth $1 trillion is finally over. Apple won.
Photo: Ste Smith/Cult of Mac

In this week’s Cult of Mac Magazine: It’s official. Apple beats Amazon to the coveted $1 trillion valuation. Tim Cook plays it cool, telling staffers it’s “not the most important measure of our success.”

You’ll find that top story and much more. Check out the the biggest takeaways from Apple’s Q3 earnings call. Feast your eyes on the iPhone X Plus and new LCD iPhone. Plus: Learn how to use the iPhone camera’s manual controls. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

The biggest takeaways from Apple’s dominant Q3 earnings results

By

Apple is made of money.
Apple is made of money.
Photo illustration: Ste Smith/Cult of Mac

Apple beat Wall Street’s expectations today with its Q3 2018 earnings report. Even though iPhone sales were barely up 1% the company still posted better-than-expected revenues as sales of Apple Watch, services and AirPods picked up the slack leading to Apple’s best Q3 results ever.

Prices of Apple shares skyrocketed closer to the illustrious $204 mark that will make the iPhone-maker the first ever trillion dollar company once the results posted and Tim Cook seemed extremely confident and relaxed on his call with investors this afternoon. While the rest of tech stocks are starting to sink, Apple is as steady ever.

Apple earnings: Can Cupertino’s latest surprise save the Street? [Live blog]

By

Will Apple reach its own targets for Q2?
Apple's Q3 2018 earnings are expected to be the weakest of the year.
Photo: Ste Smith/Cult of Mac

Apple surprises Wall Street with record-breaking Q3 profits

By

Big pile of cash underneath an Apple logo.
Apple is a money-making machine.
Photo: Ste Smith/Cult of Mac

While the rest of the tech industry’s earnings are in a slump, Apple just posted its biggest Q3 earnings report ever.

Investors were expecting Apple to post at least $51 bilion in revenue, but the iPhone-maker has come away with $53.3 billion in income, marking a 17% increase from last June quarter. iPhone sales came in at 41.3 million units sold for the quarter which has Apple CEO Tim Cook absolutely stoked.

5 key details to watch for in Apple’s Q3 2018 earnings report

By

Tim Cook money bag
Tim Cook may wow investors with a better-than-expected Q3 earnings report.
Photo: Apple

5 big revelations from Apple’s surprising Q2 earnings call

By

Will Apple reach its own targets for Q2?
Apple stock is booming after today's report.
Photo: Ste Smith/Cult of Mac

Apple blew analysts’ expectations out of the water this afternoon with its historic Q2 2018 earnings report that saw the company post the most revenue ever in the March quarter.

Tim Cook and Apple CFO Luca Maestri were absolutely giddy during today’s call with investors. Everyone expected the iPhone X to be a bust, but even Apple was surprised by its success as it still dominates the iPhone sales charts. New products are on the horizon too as Apple’s executives teased new goodies coming down its pipeline:

These were the biggest takeaways from the call:

Live blog: Apple reveals if iPhone X really is the flop many predict

By

Apple earnings
Wall Street is worried about Apple's Q2 results.
Photo: Ste Smith/Cult of Mac

Apple is set to reveal its second quarterly earnings report of 2018 this afternoon. If you’ve been listening to the analysts the last few months, you know that iPhone sales might take a dip.

Lagging iPhone X demand could cause Apple to bring in slightly less revenue than this quarter last year, unless Apple’s services or “other products” sectors picked up the slack. We’ll know for sure once Tim Cook and Apple CFO Luca Maestri run through all the numbers with investors today at 2 p.m. Pacific.

As usual, Cult of Mac will be live-blogging the action with all the analysis and snark we can muster.

Come join the fun:

Apple surprises Wall Street with better-than-expected earnings

By

iPhone
The iPhone is a money printing machine.
Photo: Jim Merithew

There’s a lot of good news in Apple’s second earnings report of 2018 that should keep investors happy going into the next quarter.

Revenue during Q2 2018 hit an all-time high for a March quarter at $61.1 billion, thanks in large part to 52.2 million iPhones sold. Apple CEO Tim Cook says iPhone X sales are still killing it, too.

Is iPhone X really a flop? We’ll know for sure tomorrow

By

Apple earnings
Investors are hoping for good news from Tim Cook.
Photo: Ste Smith/Cult of Mac

The second Apple earnings report of 2018 is set to come out on May 1 and Wall Street’s top analysts are worried that disappointing news is on the horizon.

Rumors have been circulating for months that iPhone X sales have been far weaker than Apple expected. The company’s stock price has been slipping in the last two weeks leading up to the Q2 2018 earnings report. Everyone’s waiting to see if Apple can pull out another surprise, but the signs don’t look too promising.

Per usual, Cult of Mac will be here to live blog all the action as it transpires on Tuesday, May 1, at 2 p.m. Pacific. Here’s what to watch for on the call: