5 big revelations from Apple’s surprising Q2 earnings call

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Will Apple reach its own targets for Q2?
Apple stock is booming after today's report.
Photo: Ste Smith/Cult of Mac

Apple blew analysts’ expectations out of the water this afternoon with its historic Q2 2018 earnings report that saw the company post the most revenue ever in the March quarter.

Tim Cook and Apple CFO Luca Maestri were absolutely giddy during today’s call with investors. Everyone expected the iPhone X to be a bust, but even Apple was surprised by its success as it still dominates the iPhone sales charts. New products are on the horizon too as Apple’s executives teased new goodies coming down its pipeline:

These were the biggest takeaways from the call:

Live blog: Apple reveals if iPhone X really is the flop many predict

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Apple earnings
Wall Street is worried about Apple's Q2 results.
Photo: Ste Smith/Cult of Mac

Apple is set to reveal its second quarterly earnings report of 2018 this afternoon. If you’ve been listening to the analysts the last few months, you know that iPhone sales might take a dip.

Lagging iPhone X demand could cause Apple to bring in slightly less revenue than this quarter last year, unless Apple’s services or “other products” sectors picked up the slack. We’ll know for sure once Tim Cook and Apple CFO Luca Maestri run through all the numbers with investors today at 2 p.m. Pacific.

As usual, Cult of Mac will be live-blogging the action with all the analysis and snark we can muster.

Come join the fun:

Apple surprises Wall Street with better-than-expected earnings

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iPhone
The iPhone is a money printing machine.
Photo: Jim Merithew

There’s a lot of good news in Apple’s second earnings report of 2018 that should keep investors happy going into the next quarter.

Revenue during Q2 2018 hit an all-time high for a March quarter at $61.1 billion, thanks in large part to 52.2 million iPhones sold. Apple CEO Tim Cook says iPhone X sales are still killing it, too.

Is iPhone X really a flop? We’ll know for sure tomorrow

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Apple earnings
Investors are hoping for good news from Tim Cook.
Photo: Ste Smith/Cult of Mac

The second Apple earnings report of 2018 is set to come out on May 1 and Wall Street’s top analysts are worried that disappointing news is on the horizon.

Rumors have been circulating for months that iPhone X sales have been far weaker than Apple expected. The company’s stock price has been slipping in the last two weeks leading up to the Q2 2018 earnings report. Everyone’s waiting to see if Apple can pull out another surprise, but the signs don’t look too promising.

Per usual, Cult of Mac will be here to live blog all the action as it transpires on Tuesday, May 1, at 2 p.m. Pacific. Here’s what to watch for on the call:

Apple’s record-breaking Q1 earnings fall short of expectations

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apple money
Apple is a money printing machine.
Photo: Ste Smith/Cult of Mac

iPhone X sales did not come in as strong last holiday season as investors hoped. Apple just posted its Q1 2018 earnings, and iPhone sales declined compared to the same quarter a year ago. Everyone on Wall Street seemed to expect an increase.

Still, there’s a silver lining: Despite the weaker iPhone sales, Apple made a record-setting $88.3 billion in revenue during the quarter. CEO Tim Cook says the iPhone X defied the company’s expectations, leading to Apple’s best quarter in history.

Today in Apple history: Lousy quarter proves Steve Jobs isn’t invincible

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Apple is heading toward a $1 trillion market cap. Photo: Pierre Marcel/Flickr CC
A perfect storm of bad news leads to a massive $195 million quarterly loss for Apple.
Photo: Apfellike

December 6: Today in Apple history: Apple suffers first quarterly loss since Steve Jobs' return December 6, 2000: Apple’s stock price falls after the company posts its first quarterly loss since Steve Jobs’ return to the company in 1997.

Shares tumble $3 to just $14 a share as doom-predicting pundits worry that the big Apple comeback story might come screeching to a halt.

Little did they know….

Apple beats expectations in historic Q4 earnings

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Apple earnings
Apple crushed its Q4 earnings.
Photo: Ste Smith/Cult of Mac

The last Apple earnings report of 2017 is finally here and the results are even better than Wall Street anticipated.

Aided by strong iPhone sales thanks to the launch of the iPhone 8 and iPhone 8 Plus, Apple was able to bring in slightly higher than expected revenues and the company is expecting big things next quarter too.

5 key takeaways from Apple’s surprising Q3 earnings call

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Earnings call
Tim Cook was stoked about Apple's Q3 earnings.
Photo: Jim Merithew/Cult of Mac

Apple reveals its Q3 2017 earnings [Live blog]

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money
Apple is almost unimaginably profitable today.
Photo: Ste Smith/Cult of Mac

Apple CEO Tim Cook and CFO Luca Maestri are set to reveal all the details of Apple’s latest earnings in a call with investors today could have a huge impact on the company’s stock price.

The Q3 2017 earnings report isn’t expected to be a record-breaker, but Wall Street analysts will be hanging on to every word that comes out of Cook’s mouth as the next iPhone launch approaches. Most experts agree Apple will meet earnings expectations of $43.5 billion in revenue — the only question is by how much.

Cult of Mac will be right here live-blogging the entire call once it starts at 2 p.m. Pacific. Come join the fun.

Apple posts its second-highest Q3 earnings ever

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Apple raked in the cash last quarter.
Apple raked in the cash last quarter.
Photo: Jim Merithew/Cult of Mac

Investors found a lot to be happy about in Apple’s latest earnings report, which was released by the company this afternoon. While Apple didn’t shatter any records, the company beat expectations for the quarter with a total of $45.5 billion in revenue.

That’s well ahead of Wall Street’s expectation of $43.5 billion. iPad sales proved one of the biggest surprises of the quarter, with shipments rising 15 percent year-over-year. Apple CEO Tim Cook was definitely happy with the results.