What Apple’s past says about its future [Cult of Mac Magazine No. 282]

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Hey, that's no crystal ball ... Apple earnings offer a peek at Apple's future.
Hey, that's no crystal ball ...
Cover: Marty Cortinas/Cult of Mac

After enduring a rough quarter, Apple tells the world what went wrong. But even more interesting is what went right — and what that means for Apple’s future.

Get our take on what you really need to know from Apple’s latest earnings call, plus the rest of the week’s best Apple news, reviews and how-tos. You’ll find it all in this week’s free issue of Cult of Mac Magazine.

Live blog: Witness Apple’s high-stakes earnings call

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money
This earnings repot could be Apple's worst in years.
Photo: Cult of Mac

Investors are eagerly waiting to see all the numbers from Apple’s 2018 holiday quarter during today’s earnings call. Based on early reports, some of the numbers might come in even lower than expected.

Gulp.

Apple already warned investors that iPhones sales during Q1 2019 came in lower than expected, mostly thanks to problems in Greater China. Even after lowering revenue guidance, the company still could pull out a few surprises. However, most analysts remain worried that the iPhone sales slump will continue into 2020.

Apple CEO Tim Cook and CFO Luca Maestri are set to get on the phone with investors at 2 p.m. Pacific today. Per usual, Cult of Mac will be here live-blogging all the action with up-to-the-minute analysis on all the important numbers.

Come join the fun:

Why this week’s Apple earnings report is the most important in years

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Earnings call
Tim Cook and Luca Maestri will reveal Apple's Q1 earnings on February 1.
Photo: Jim Merithew/Cult of Mac

When Apple unveils its earnings report for last year’s crucial holiday quarter, the entire world will be watching for signs of the company’s long-rumored impending doom.

Several factors will make Tuesday’s Q1 2019 earnings call Apple’s most important in years. Depending on how it goes, it could have an enormous impact on the company’s stock’s performance in 2019 and beyond.

Today in Apple history: iPod drives profits to new heights

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iPod
The iPod was kind of a big deal in 2005.
Photo: Jim Merithew/Cult of Mac

January 12: Today in Apple history: iPod drives Apple profits to new heights January 12, 2005: Apple reports record earnings for the preceding three months, with holiday sales of the iPod and demand for the latest iBook giving the company a four-fold increase in profits.

Apple brags that it has sold a total of 10 million iPods, and rightly so. The massive popularity of the portable music player drives Apple to its highest earnings ever.

Today in Apple history: Lousy quarter proves Steve Jobs isn’t invincible

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$1 trillion value
A perfect storm of bad news leads to a massive $195 million quarterly loss for Apple.
Photo: Apfellike

December 6: Today in Apple history: Apple suffers first quarterly loss since Steve Jobs' return December 6, 2000: Apple’s stock price falls after the company posts its first quarterly loss since Steve Jobs’ return to the company in 1997.

Shares tumble $3 to just $14 a share as doom-predicting pundits worry that the big Apple comeback might come screeching to a halt.

Little did they know….

Apple’s 2018 hardware blitz! [Cult of Mac Magazine]

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What a week! New Apple hardware and an earnings surprise.
What a week!
Cover: Leander Kahney/Cult of Mac

This week was one heckuva wild ride for Apple fans. First we got new MacBook Airs, iPad Pros, Mac minis and Apple Pencils. Then Apple threw Wall Street a curveball during yet another surprising (and surprisingly positive) earnings call.

Get the scoop on the latest Apple hardware, plus reviews and how-tos, in this week’s free issue of Cult of Mac Magazine. Then get ready to spend your weekend drooling over it on your iPad or iPhone. Grab your free subscription to Cult of Mac Magazine from iTunes now.

Bonus: Don’t miss your chance to win an iPhone XR!

Live blog: Apple gives investors first look at iPhone XS sales

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Apple earnings
Apple's Q4 earnings are expected to be hot.
Photo: Ste Smith/Cult of Mac

Apple’s last earnings call of 2018 kicks off in an hour, and it’s shaping up to be the company’s biggest Q4 report ever.

Shares of Apple stock have been on an upward trend the last few days as investors eagerly await their first glimpse at iPhone XS sales figures. Apple CEO Tim Cook and CFO Luca Maestri are set to get on the phone with investors at 2 p.m. Pacific this afternoon. We’ll be right here live-blogging all the action with as much witty analysis as we can must.

Come join the fun!

5 things to watch for during Apple’s last earnings report of 2018

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Tim Cook earnings apple
Tim Cook is really good at making money.
Illustration: Ste Smith/Cult of Mac

Hot on the heels of Tuesday’s big keynote, Apple is set to unleash its final earnings report of 2018 on Thursday, November 1. The report will give investors their first glimpse into how well the iPhone XS and iPhone XS Max are selling.

Apple shares are trading up again today after climbing Tuesday, signaling that Wall Street is pretty optimistic about Apple’s ability to rake in the cash. Tim Cook and Apple CFO Luca Maestri are set to get on the phone with investors at 2 p.m. Pacific today — and there are some key areas investors will be watching intensely.

Cult of Mac Magazine: Apple snatches the $1 trillion crown, and more!

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cover
In this week's Cult of Mac Magazine: The long race to see which U.S. tech giant will become the first company worth $1 trillion is finally over. Apple won.
Photo: Ste Smith/Cult of Mac

In this week’s Cult of Mac Magazine: It’s official. Apple beats Amazon to the coveted $1 trillion valuation. Tim Cook plays it cool, telling staffers it’s “not the most important measure of our success.”

You’ll find that top story and much more. Check out the the biggest takeaways from Apple’s Q3 earnings call. Feast your eyes on the iPhone X Plus and new LCD iPhone. Plus: Learn how to use the iPhone camera’s manual controls. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.