Did Apple reverse its revenue slide? We’ll know April 30.

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apple park
The end of 2018 went badly for Apple. We’ll know soon how it’s doing in 2019.
Photo: Duncan Sinfield

We’ll soon know if Apple made progress drumming up more demand for the latest iPhones in Asia. Weak demand in China caused a surprising year-over-year drop in Apple’s total revenue during the last quarter of 2018.

CEO Tim Cook and co. have just scheduled an earning call with investors for April 30. We’ll find out then if the company managed to improve its situation during the first three months of 2019.

What Apple’s past says about its future [Cult of Mac Magazine No. 282]

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Hey, that's no crystal ball ... Apple earnings offer a peek at Apple's future.
Hey, that's no crystal ball ...
Cover: Marty Cortinas/Cult of Mac

After enduring a rough quarter, Apple tells the world what went wrong. But even more interesting is what went right — and what that means for Apple’s future.

Get our take on what you really need to know from Apple’s latest earnings call, plus the rest of the week’s best Apple news, reviews and how-tos. You’ll find it all in this week’s free issue of Cult of Mac Magazine.

Live blog: Witness Apple’s high-stakes earnings call

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Apple is worth more than the entire US energy sector combined
This earnings repot could be Apple's worst in years.
Photo: Cult of Mac

Investors are eagerly waiting to see all the numbers from Apple’s 2018 holiday quarter during today’s earnings call. Based on early reports, some of the numbers might come in even lower than expected.

Gulp.

Apple already warned investors that iPhones sales during Q1 2019 came in lower than expected, mostly thanks to problems in Greater China. Even after lowering revenue guidance, the company still could pull out a few surprises. However, most analysts remain worried that the iPhone sales slump will continue into 2020.

Apple CEO Tim Cook and CFO Luca Maestri are set to get on the phone with investors at 2 p.m. Pacific today. Per usual, Cult of Mac will be here live-blogging all the action with up-to-the-minute analysis on all the important numbers.

Come join the fun:

Why this week’s Apple earnings report is the most important in years

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Earnings call
Apple's Q1 2020 earnings report will probably break some records.
Photo: Jim Merithew/Cult of Mac

When Apple unveils its earnings report for last year’s crucial holiday quarter, the entire world will be watching for signs of the company’s long-rumored impending doom.

Several factors will make Tuesday’s Q1 2019 earnings call Apple’s most important in years. Depending on how it goes, it could have an enormous impact on the company’s stock’s performance in 2019 and beyond.

Apple’s 2018 hardware blitz! [Cult of Mac Magazine]

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What a week! New Apple hardware and an earnings surprise.
What a week!
Cover: Leander Kahney/Cult of Mac

This week was one heckuva wild ride for Apple fans. First we got new MacBook Airs, iPad Pros, Mac minis and Apple Pencils. Then Apple threw Wall Street a curveball during yet another surprising (and surprisingly positive) earnings call.

Get the scoop on the latest Apple hardware, plus reviews and how-tos, in this week’s free issue of Cult of Mac Magazine. Then get ready to spend your weekend drooling over it on your iPad or iPhone. Grab your free subscription to Cult of Mac Magazine from iTunes now.

Bonus: Don’t miss your chance to win an iPhone XR!

Live blog: Apple gives investors first look at iPhone XS sales

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Apple earnings
Apple's Q2 earnings are expected to be a bit of a downer.
Photo: Ste Smith/Cult of Mac

Apple’s last earnings call of 2018 kicks off in an hour, and it’s shaping up to be the company’s biggest Q4 report ever.

Shares of Apple stock have been on an upward trend the last few days as investors eagerly await their first glimpse at iPhone XS sales figures. Apple CEO Tim Cook and CFO Luca Maestri are set to get on the phone with investors at 2 p.m. Pacific this afternoon. We’ll be right here live-blogging all the action with as much witty analysis as we can must.

Come join the fun!

5 things to watch for during Apple’s last earnings report of 2018

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Tim Cook earnings apple
Tim Cook likes his currency the old-fashioned way.
Illustration: Ste Smith/Cult of Mac

Hot on the heels of Tuesday’s big keynote, Apple is set to unleash its final earnings report of 2018 on Thursday, November 1. The report will give investors their first glimpse into how well the iPhone XS and iPhone XS Max are selling.

Apple shares are trading up again today after climbing Tuesday, signaling that Wall Street is pretty optimistic about Apple’s ability to rake in the cash. Tim Cook and Apple CFO Luca Maestri are set to get on the phone with investors at 2 p.m. Pacific today — and there are some key areas investors will be watching intensely.

Cult of Mac Magazine: Apple snatches the $1 trillion crown, and more!

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In this week's Cult of Mac Magazine: The long race to see which U.S. tech giant will become the first company worth $1 trillion is finally over. Apple won.
Photo: Ste Smith/Cult of Mac

In this week’s Cult of Mac Magazine: It’s official. Apple beats Amazon to the coveted $1 trillion valuation. Tim Cook plays it cool, telling staffers it’s “not the most important measure of our success.”

You’ll find that top story and much more. Check out the the biggest takeaways from Apple’s Q3 earnings call. Feast your eyes on the iPhone X Plus and new LCD iPhone. Plus: Learn how to use the iPhone camera’s manual controls. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

The biggest takeaways from Apple’s dominant Q3 earnings results

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Apple is made of money.
Apple is made of money.
Photo illustration: Ste Smith/Cult of Mac

Apple beat Wall Street’s expectations today with its Q3 2018 earnings report. Even though iPhone sales were barely up 1% the company still posted better-than-expected revenues as sales of Apple Watch, services and AirPods picked up the slack leading to Apple’s best Q3 results ever.

Prices of Apple shares skyrocketed closer to the illustrious $204 mark that will make the iPhone-maker the first ever trillion dollar company once the results posted and Tim Cook seemed extremely confident and relaxed on his call with investors this afternoon. While the rest of tech stocks are starting to sink, Apple is as steady ever.