The outside ad agency dedicated to Apple marketing was hit with a big round of layoffs this week.
Media Arts Lab cut about 50 employees across multiple divisions of the company. Owned by Apple’s longtime ad partner TBWA Worldwide, Media Arts Lab counts Apple as its only client. The Los Angeles based company helps Apple come up with advertisements for many of its popular products, but is facing changes as Apple’s needs evolve.
Apple’s iconic “1984” Macintosh ad, directed by Ridley Scott, debuted 33 years ago last month, but that doesn’t mean it’s not still being ripped off by other tech companies.
The latest culprit is Sonos, which just debuted a new 90-second commercial in which a rebel with a cause (and apparently enough money to throw around perfectly good speakers) hurls a hammer… err, we mean Sonos speaker through the windows of her neighbors, who have the audacity to be enjoying a music-free evening.
Whether it was Slack’s CEO last week or SNL this past weekend, it seems the world can’t go more than a few days without paying homage to an iconic piece of Apple marketing.
In a new sketch for Saturday Night Live, none other than Benedict Cumberbatch stepped up to the plate bowl to offer a take on a futuristic toilet ad, which looks suspiciously like Ridley Scott’s “1984” ad for the original Macintosh.
Chances are you can vaguely remember the last Apple ad you saw, but do you remember it in the same way you remember the company’s “1984” commercial for the original Macintosh, or its wonderful “Think Different” campaign? It’s been a while since we saw anything quite as iconic.
Apple still creates great commercials we can’t help but talk about, but many fans would say those ads aren’t as good as they once were. Has Apple lost its marketing magic, or is it just too difficult to create truly iconic ads in the digital age?
Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over these questions and more!
Former Apple CEO and business parter of Steve Jobs, John Sculley dropped some interesting new tidbits about Apple’s history in a recent interview. He said that all the way back in 1984, Jobs was dreaming up the idea of a “Mac phone.”
This “Mac phone” would be a desktop device that acted as a phone, but ran a version of the Mac’s software.