Apple pulls back the curtain on its wily master plan, giving us our first glimpse at a squeaky-clean new TV service, an ambitious subscription videogame service, a slightly familiar-sounding magazine and news service and more. (Spoiler alert: The Apple credit card steals the show.)

And then, after all that, Cupertino unceremoniously pulls the plug on its AirPower wireless charging mat.

Get our take on Apple’s new services, plus new how-tos and reviews, in this week’s issue of Cult of Mac Magazine for iOS. Download the free app now, or get the links below to read the week’s best stories in your browser.

Watching Monday morning’s “It’s show time” keynote, I was struck by how much Tim Cook is stamping his values on what Apple is doing.

While writing a book about Cook last year, I accidentally stumbled on six values he has been championing at Apple:

• Accessibility
• Education
• Environment
• Inclusion and diversity
• Privacy
• Supplier responsibility

These are the things Cook has been pushing internally since taking over from Steve Jobs in 2011. These are the priorities of his leadership, reflecting the things he wants to get done and the internal values that guide what Apple employees do and how they do it.

Monday’s keynote was a chance to witness these values in action, to see the kinds of products and services his priorities are helping to create.

Apple has unveiled Apple Arcade, a new subscription game which will allow iOS and Mac gamers to access a plethora of games in an “all-you-can-eat” subscription service.

“We want to make gaming even better,” said Tim Cook. Based on what Apple showed today, they may well have succeeded.

You can now find your favorite magazines inside Apple News.

A new subscription provides access to a wealth of periodicals from the likes of Vogue, Rolling Stone and The New Yorker. It also features content from The Wall Street Journal and The Los Angeles Times.

You can read as many as you like, as much as you like, for just $9.99 a month.

The first Apple event of 2019 is finally upon us and it promises to be unlike any other Apple keynote we’ve seen.

Services are set to be the star of the show as Apple busts out a new TV streaming app, news subscriptions and maybe even an Apple Pay credit card. Rumors have been ramping up leading to today’s “It’s show time” event, but there are still plenty of surprises waiting for fans. As always, Cult of Mac is live-blogging the whole dang thing with up-to-the-minute analysis on all the new stuff. Apple CEO Tim Cook takes the stage at 10 a.m. Pacific — most likely with a ton of Hollywood A-listers in tow — but we’re gonna get the party started a little before that.

Come join the fun:

Apple is having some fun with frenzied fanboys and gals ahead of today’s “It’s show time” media event. Although the live broadcast won’t officially start until 10 a.m. Pacific, Apple “accidentally” showed a few images of the empty auditorium.

What makes that particularly exciting? Only the fact that the screen is showing images such as an incoming call from “Captain America” star Chris Evans.

Later today, Apple will pull back the curtain on its upcoming news and video subscription services. Cult of Mac will, as ever, be live-blogging the action, but you can also watch the media event live, and presumably enjoy a roster of TV type people pitching their shows through their permanent hangovers.

Whether you’re watching on your Mac, your iPhone, your iPad or your Apple TV, we’ll show you how to tune in.

You can even show up at an Apple Store and watch it on the big screen!