Amazon Takes Aim At Apple's Expensive iPad In New Kindle Ad | Cult of Mac

Amazon Takes Aim At Apple’s Expensive iPad In New Kindle Ad

By

Amazon-Kindle-ad

Whether Samsung’s blatant Apple bashing adverts are actually convincing customers to buy its products is unclear, but they are at least inspiring other companies to mock Apple’s gadgets in their own ads.

Amazion is the latest, with a new Kindle ad that takes aim at the iPad for its poor reading conditions in direct sunlight, and its heavy price tag.

Amazon has actually poked fun at the struggle iPad users face when trying to use their device in the sun in previous commercials. But its latest also goes after iPad prices, which, as the ad highlights would get you two Kindle Fire tablets and a Kindle e-reader instead.

httpv://www.youtube.com/watch?v=sulfQHdvyEs

There’s no denying that the Kindle Fire’s $199 price tag is attractive, but I’m sure most would argue that price isn’t the only factor to consider when purchasing a new tablet; the user experience also has to be taken into account.

That’s one thing the Kindle Fire cannot beat.

[via The Next Web]