Google takes a leaf out of Samsung’s marketing playbook in its latest Android ad, with a subtle swipe at Apple and the lack of choice you get when you choose iOS.
“Monotune” is part of the company’s “Be together. Not the same.” campaign, and it’s nothing short of brilliant.
Apple was notably absent from the Super Bowl ad slots Sunday, but a new video touting the Mac’s transformative power is quickly making Cupertino the most talked-about company the morning after the big game. The impressive clip continues the Mac’s 30th-anniversary celebration, and it was shot entirely on iPhones in 15 locations across five continents.
With Black Friday, Cyber Monday, Christmas, New Year and Chinese New Year all now firmly in our rear-view mirrors, Apple is focusing on the next big sales holiday of the year: Valentine’s Day.
Describing the iPad Air and iPad mini as “two ways to your valentine’s heart”, Apple has posted a new ad campaign on the main page of its online store — advising that users take advantage of Apple’s free custom engraving to “include a few love letters on any iPad”.
You’ve most probably seen Apple’s tear-jerking “Misunderstood” Christmas commercial: an ad about a seemingly isolated teenager who spends the holidays with their face buried in their iPhone — only to reveal at the end that they’ve been using the device’s camera to create a touching tribute to family togetherness.
Well, it seems that someone from Universal Studios Orlando’s ad agency David&Goliath also watched it (or else this whole thing is an amazing coincidence) because the theme park’s new ad — embedded above — bears an uncanny resemblance to Apple’s much-lauded commercial.
When your smartphone’s biggest selling point is its customization options, you need to get a little creative with your print ads. And that’s exactly what Motorola has done for the Moto X. In the January edition of Wired magazine, the company has a full-page ad with built-in LED lights that allows you to change the color of the Moto X printed on the page.
Check out the demonstration video below.
AT&T’s new early upgrade program is “calculating, sneaky, underhanded,” according to a new print ad from T-Mobile that will be published in USA Today.
AT&T Next is designed to let customers upgrade their smartphone more often — once every 12 months — and it is a direct competitor to T-Mobile’s new Jump plan. But T-Mobile has been quick to make its feelings about Next clear, accusing AT&T of trying to take more money from its customers.
I don’t know about you, but I spend a lot of time deleting spam messages from my inbox — despite using a junk mail filter. But the issue is about to get a whole lot worse, with Google gearing up to deliver adverts to our Gmail inboxes. The messages will appear under the new Promotions tab that was recently introduced in a Gmail update, and Google is testing them on a small number of users now.
Samsung has produced a new Galaxy S4 commercial for Iceland, and it’s possibly one of its weirdest smartphone adverts yet. It features some really strange dancing from a bunch of unconvincing ninjas, and a less than subtle dig at Apple using real apples.
Nokia has a new ad out for its latest Lumia 925 smartphone, and it attempts to praise the handset’s camera abilities by depicting iPhone owners as brain-dead zombies who have to use flash to take photos in the dark. Yeah, it makes no sense to me, either. Check it out below.
Apple has posted two new iPad ads to its official YouTube channel that highlight the device’s expansive app catalog. Called “Alive” and “Together,” the videos use the iPad and the iPad mini to showcase some of the 300,000 apps available through the App Store, including iBooks, GarageBand, iPhoto, FaceTime, TED, and more.
