Apple’s vice president of worldwide iPod, iPhone, and iOS product marketing, Greg Joswiak, was spotted roaming the show floor at CES in Las Vegas yesterday, despite no official appearance from the Cupertino company. Joswiak admitted he was there “scouting the competition,” but it seems he’s not the only one. According to one report, more than 250 Apple employees altogether are in attendance this year.
Apple famously dropped out of CES and all other trade shows a number of years ago, with its last appearance at MacWorld back in 2009. It chooses instead to launch its latest products at its own events in San Francisco. But it hasn’t turned its back on CES altogether.
While it may not be running its own booth, Apple is still very much at CES this year. “According to a person familiar with Apple’s plans,” who has been speaking to Reuters, more than 250 of its employees are in Las Vegas for the event.
It’s unclear why these employees are there, but according to paidContent who spoke with Joswiak yesterday, they are there to see “how other companies present their products at events such as CES, from things like booth layout and aesthetics to which products are highlighted within a company’s booth.”
Is this simply Apple’s attempt to stay ahead of its competition, or could the Cupertino company be planning a surprise comeback to CES?