Cult of Mac Magazine: What to expect from next week’s big Apple event, and more!

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In this week's Cult of Mac Magazine: Cupertino is calling the faithful to "Gather Round" on Sept. 12 for the unveiling of the latest, greatest iPhones and other new Apple products.
Photo: Ste Smith/Cult of Mac

In this week’s Cult of Mac Magazine: The annual Apple event we’ve all been waiting for is right around the corner.

On September 12, Apple will host a special keynote from the Steve Jobs Theater in Apple Park, where it will reveal all the hardware it has planned for this fall.

We’re expecting a slew of big announcements, including updates for the iPhone, iPad and Apple Watch — all of which will be covered by Cult of Mac. You’ll find that top story and much more. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

Apple won’t pay Cupertino ‘head tax’ after all

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It's not like Apple has the cash to spare!
Photo: Ste Smith/Cult of Mac

Apple won’t have to pay additional taxes to the city of Cupertino based on the company’s number of local employees, city officials have decided.

Some Cupertino City Council members planned to give voters the opportunity to decide whether Apple, and other large local businesses, should pay a “head tax.” Apple would have paid around $9.4 million annually to the city. However, those plans have now been scrapped.

Apple lists good deeds to avoid Cupertino ‘head tax’

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Apple has long been based in Cupertino, where Steve Jobs grew up.
Photo: Apple

Apple is the reason why most non-locals know the name Cupertino. Just in case free international advertising wasn’t enough, however, the company just sent a letter to the Cupertino City Council, outlining all the nice things Apple does to benefit its hometown.

Although it doesn’t mention it, the letter conveniently arrives on the eve of a discussion on whether to impose a “head tax” on Apple employees in the area.

Cupertino postpones vote on ‘head tax’ on Apple employees

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Cupertino decided to not raise additional taxes this year on employees working at Apple Park.
Photo: Duncan Sinfield

Cupertino’s city government decided to ask voters next year whether it should charge businesses a tax on every worker. Apple is the city’s largest employer, so most of the cost would have fallen on the iPhone maker.

The original plan, while vague, was to use the additional revenue to create more affordable housing options and improve Cupertino’s transit system.

Cupertino wants to squeeze extra taxes out of Apple

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Headcount tax would charge Apple for every employee in Cupertino.
Photo: Ste Smith/Cult of Mac

Cupertino could introduce a tax that would charge Apple an additional fee based on its number of employees. The city has hired a firm to poll residents asking their thoughts on such a tax, and how it should be spent.

At present, Apple has upwards of 25,000 employees in the Bay Area, although it’s not clear how many of these are specifically based in Cupertino. Apple is Cupertino’s largest employer, and has been for many years.

Tim Cook gives Steve Mnuchin an Apple Park tour

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Steve Mnuchin and Tim Cook at the new campus.
Photo: Steve Mnuchin

U.S. Secretary of the Treasury, Steve Mnuchin, paid a visit to Apple’s new spaceship campus in Cupertino today.

Mnuchin got a tour of Apple Park accompanied by Tim Cook. The Ape CEO has a history of both working against and with Donald Trump’s administration, and in the duo’s photo that was tweeted this afternoon, it doesn’t look like Tim is particularily stoked.

Check out the full tweet:

iMac Pro goes on display at Final Cut Pro event

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The iMac Pro is a stunner.
Photo: Brian King/Twitter

Apple gave fans an early hands-on preview of the iMac Pro at the Final Cut Pro Creative Summit in Cupertino this weekend.

The new machine is slated to go on sale later this year. Apple demoed the iMac Pro along with Final Cut Pro X 10.4 which packs some big new features.

Apple acquires German company that may hold key to AR future

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SensoMotoric Instruments
SensoMotoric Instruments eye-tracking glasses.
Photo: SensoMotoric Instruments

Apple may have just made a key acquisition that could help the company create a truly revolutionary augmented reality headset. According to a new report, German eye-tracking company SensoMotoric Instruments has been purchased by an Apple shell company, giving the iPhone-maker access the company’s trove of patents related to eye-tracking glasses and other systems.

Apple begins testing 5G data speeds for iPhone

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iPhone 8 rumors haven't had an impact yet, either.
Photo: Ste Smith/Cult of Mac

Insanely fast mobile data speeds could be coming soon to Apple’s iPhone lineup, based on a new filing with the FCC that reveals the company has begun testing 5G network technology.

Apple recently applied for an experimental license to use new wireless technology called “millimeter wave.” The FCC approved Apple’s permit today and revealed some details about the project by making the company’s application public.