Today in Apple history: Apple offers ice water to Windows users in hell

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iTunes
On this day in 2003, Steve Jobs revealed his plan to bring iTunes to Windows.
Photo: Apple

October 16: Today in Apple history: iTunes Music Store comes to Windows October 16, 2003: Six months after opening the iTunes Music Store for Mac owners, Apple expands the service to cover Windows PCs as well.

Steve Jobs later quips that making iTunes available to Windows owners is akin to “giving a glass of ice water to somebody in hell.”

Today in Apple history: iPod gets a new Click Wheel

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The fourth-generation iPod brought key improvements like the Click Wheel, but still left some people disappointed.
The fourth-generation iPod brought key improvements, but still left some people disappointed.
Photo: National Museum of American History Smithsonian Institution/Flickr CC

July 19: Today in Apple history: Fourth-generation iPod gets Click Wheel interface July 19, 2004: The fourth-generation iPod brings neat innovations to the popular audio device, including the Click Wheel interface recently introduced on the iPod mini.

“The best digital music player just got better,” says Steve Jobs on the day the product launches. And yet some people feel disappointed.

This little adapter lets you use AirPods with almost anything

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RHA-Wireless-Audio-Adapter-AirPods
Add Bluetooth to your old iPod and more.
Photo: RHA

AirPods might just be the most convenient wireless headphones money can buy. But because they rely on Bluetooth, you can’t use them with everything. This little adapter from RHA hopes to change that.

The Wireless Flight Adapter plugs into any 3.5mm headphone jack to make it wireless. It’ll work with in-flight entertainment systems — as its name suggests — as well as the Nintendo Switch, TVs, old iPods, and more.

How Apple tricks our brains into accepting high prices

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This genius psychological tactic makes Apple's high prices seem totally reasonable.
This genius psychological tactic makes Apple's high prices seem totally reasonable.
Photo: meo/Pexels CC

During the WWDC 2019 keynote, most of Apple’s latest creations drew enthusiastic applause, with one notable exception. The price of Apple’s new Pro Display XDR elicited a somewhat cooler response. But considering just how expensive the monitor is, the fact that it got any applause at all was pretty remarkable.

This is not the first time Apple has had to convince us to pony up for an eye-watering sticker price. Cupertino pulls from a well-established playbook for its keynotes, often employing behavioral science techniques to help soften the blow. (To our brains at least, if not to our wallets).

Apple’s new iPod touch is the fastest yet — and all too familiar

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iPod-touch-2019
The new iPod touch looks just like the old one.
Photo: Apple

Apple just surprised us with a new iPod touch that promises to be its fastest yet.

Powered by a speedy A10 Fusion processor, it’s built for gaming and immersive augmented reality experiences on the go. It’s also affordable, with prices starting at just $199.

The only problem is it looks just like the old iPod touch.

Steve Jobs first proposed an Apple credit card in 2004

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This Apple Card from 2004 never made it into anyone’s Apple Wallet.
This Apple Card from 2004 never made it into anyone’s Apple Wallet.
Photo: Ed Hardy/Cult of Mac

The Apple Card announced this spring isn’t a new idea; it was first floated well over a decade ago. This came as a proposal by then-CEO Steve Jobs made so long ago it would have offered users rewards in the form of free iTunes music to load onto their iPods.

Today in Apple history: Bill Gates predicts doom for Apple’s biggest product

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Bill-Gates-60-Minutes
Unfortunately for Gates, Steve Jobs was one step ahead.
Photo: 60 Minutes

May 12: Today in Apple history: Bill Gates predicts doom for iPod, Apple's biggest product May 12, 2005: Longtime Apple frenemy Bill Gates tells a German newspaper that Apple may have hit it big with the iPod, but that its success isn’t going to last forever.

The reason? Mobile phones are going to steal the iPod’s market share. The good news for Gates is that he was right on the money. The bad news for Microsoft is that Apple cannibalized itself by making the iPhone. And Apple’s smartphone became even more successful than the iPod.