What browsing Apple.com was like in 1997


Relive the web in the 90's. Photo: Open University

Young Apple fans may not remember the unveiling of the original iMac that put Apple back on the map, but now you can experience what it was like to learn all about Jony and Steve’s candy-colored creation on the World Wide Web like it’s 1997 all over again.

Relive the thrills and horrors of what it was like the surf Apple.com back in 1997, thanks to the folks at Open University who created a series of GIFs that capture the the web of the late-90’s thanks to the Internet Archive Wayback Machine.

Apple’s old website didn’t look too bad back then, especially s hideous compared to most websites at the time, which heavily featured crappy graphics, block graphic links, and clumsy navigation, Apple’s website stands out from the other options at the time.

For a full run-down on the history of Apple.com’s design changes through the years, check out our feature here.

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