Apple’s iPads, including the new iPad mini, have become the most successful tablets every built. Almost three years after Steve Jobs introduced the original iPad, the device continues to be the king of slates, with more than half of the tablet market share. That hasn’t changed much in 2012, but Android tablets have slowly been eating away at its market share, and it may not be long before they dominate.
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The International Data Corporation has published its most recent mobile market forecast and unsurprisingly, they’re predicting Android to maintain its strong market share lead over the next four years. In fact, there’s really not much surprising about the report at all.
As smartphone shipments surge, the mobile market remains dominated by two operating systems: Android and iOS. Android maintains a commanding lead, with over 68% of all smartphones shipping with the young and robust OS. This, of course, comes at the expense of its elders, such as BlackBerry and Symbian, while iOS keeps its small but steady pattern of growth as it gears up for the release of its next grand iteration.
The International Data Corporation (IDC) released preliminary data yesterday from its Worldwide Quarterly Media Tablet Tracker. The study shows that total worldwide tablet shipments for the second quarter of 2012 are estimated at 25 million units, which is up from 18.7 last quarter. That’s a quarter-over-quarter increase of 33.6 percent, says the data analysis company, reflecting the total year-over-year growth rate of 66.2 percent of retail tablets in the US.
Guess which tablet is the largest part of those numbers?
The iPad continues to dominate the global tablet market and, according research firm IDC, the iPad is responsible for the strong growth of tablets across the board.
While the numbers announced during Apple’s most recent financials call continued to show strong year-over-year growth for the iPad, they didn’t illustrate how significant the iPad’s growth is compared to the rest of the tablet market.
Here we go again, more numbers, more Android and iOS domination. According to IDC, 8 out of 10 smartphones shipped in the first quarter of 2012 included either iOS or Android. Android continues to lead the pack with a total of 59% of the 152.3 million smartphones shipped, while iOS accounted for 23% respectively. Combined they populate 82% of the smartphone market, up 27.6% since Q1 2011. These numbers are an amazing testament to Android’s growth as well as iOS’s stability (which is amazing considering they only have a few devices).
According to the latest report from the International Data Corporation, Samsung has ousted both Apple and Nokia to aquire the top spot in both smartphone and total mobile phone shipments for the first quarter of 2012. This marks the first time since the inception of IDC’s Mobile Phone Tracker that Nokia did not lead the global market in total mobile phone shipments. That’s quite a testament to Samsung’s tremendous growth over the past year, which according to the IDC, was nearly triple in the smartphone category.
Today the International Data Corporation raised its 2012 tablet forecast to 106.1 million units, up from its previous forecast of 87.7 million units thanks to a stronger-than-expected 2011 finish. According to IDC, tablet shipments rose 155%, leading to a full-year 2011 total of 68.7 million units shipped. The IDC credits Amazon for raising consumers’ awareness of the tablet category in 2011 thanks to their popular $199 Kindle Fire.
Remember the infamous Steve Jobs put-down of 7-inch tablet screens, telling reporters buyers would need to file down their fingertips in order to use the darn thing? Although we don’t see tinier fingers becoming the in-style for Christmas, suppliers are pumping out more 7-inch screens for the Kindle Fire and Nook Tablet and fewer 9.7-inch displays for the iPad 2.