Apple’s mission to replace your wallet with Apple Pay began just last week with support from more than 200,000 stores in the United States, but some merchants have already launched a war against the new payment platform.
Over the weekend, CVS and Rite Aid stores blocked Apple Pay access at their registers, marking the first counterattack in what will likely be a fierce battle to own your digital wallet. Apple Pay’s growth is unprecedented, but the anti-Apple Pay group is backed by a superhero-size team of retail megastores conspiring to make debit and credit card fees extinct. They’ll stop at nothing to see it happen, even it means hurting Apple (or themselves) in the process.
Here’s everything you need to know about the war on Apple Pay and why it’s doomed to fail.
Just like one of The Avengers — where bickering superheroes team up to fight a far more oppressive evil — Apple and Android fans on reddit have united forces to boycott what they see as the unethical blocking of NFC payment systems by a number of different retailers, affecting users of both Apple Pay and Google Wallet.
The reason for this blocking of the NFC service is that the retailers in question — including Gap, Old Navy, 7-Eleven, Sears, Kmart and others — are part of an organization called Merchant Customer Exchange, which uses its own payment system called CurrentC.
Critics are fond of saying Apple doesn’t innovate any more. But Apple’s new electronic payment system, Apple Pay, is innovation of the highest order. After a relatively smooth rollout this week, I honestly believe Apple Pay is the future of payments.
Even so, Apple Pay must clear some big hurdles if it’s to become the universal standard. For now, it’s limited to Apple’s latest iPhones and a relatively small number of retail partners, but the basic system — using your fingerprint to validate a purchase on your mobile phone — is the way we will pay for goods and services in the future.
Once again, Apple has shown the world how things should be done.
Apple put mobile wallet payment platforms like Google Wallet, Square and PayPal on notice this week with the reveal of Pay, but before Cupertino decided to launch its answer to the wallet, sources tell TechCrunch the company was eyeing an acquisition of Square.
Square’s simplistic payments platform seems like it would have been the perfect fit for Apple and would have added “Next Steve Jobs Nominee” Jack Dorsey to its loaded executive ranks, but after Apple executives failed to put enough cash on the table, Square walked away from negotiations.