Fitbit’s lineup of activity trackers may soon get exiled from the Apple Store, sources have told Recode, as Apple prepares to launch its own lineup of wearables next year.
It’s unclear whether other activity trackers will suffer the same fate, but the move comes just days after FitBit announced it has no plans to support iOS 8’s HealthKit in the near future, which makes it easy for iOS users to track all of their fitness data in one app.
When Nike announced it was shutting down its FuelBand division and exiting the hardware business, many speculated that the company would be teaming up with Apple for the long-awaited iWatch.
Nike didn’t exactly do much to cool the rumors either — issuing a statement that claimed the two companies would “continue to partner on emerging technologies to create better solutions for all athletes.”
Now Nike Chief Executive Officer Mark Parker has poured more fuel on the fire, saying that sportswear company is committed to focusing on software, and is “excited” about its relationship with Apple.
The Nike Fuelband SE was announced earlier this month, with some impressive new features. But existing Fuelband owners won’t be left totally out of the lurch; when Nike drops the Fuelband SE on consumers next week, they’ll also roll-out some of the new features to users of older models.
Apple is becoming a victim of its own success. It’s been several years since the company launched the iPad and revolutionized yet another product category, but we haven’t seen anything truly groundbreaking since then. Sure, we’ve had the iPad mini, the Retina MacBook Pro, and the awesome new iMac, but they’re all variations or improvements on existing products.
Now the world is clamoring for something completely new — something that’ll take off just like the iPod, iPhone and iPad.
Some reports suggest it will be the Apple “iTV,” the company first television set, which is said to be in development inside the company’s Cupertino headquarters. But it’s more likely that Apple’s immediate concern is with the “iWatch,” a smartwatch powered by iOS that will bring all kinds of crazy-cool technology to your wrist.
I had suspicions Apple might be working on its own watch when it redesigned the iPod nano last year. A lot of fans used the tiny nano as a watch thanks to third-party strap accessories, and it seemed like its form factor and design were changed for a reason — to make way for something new.
We’ve been reading iWatch rumors for the past few months, so it’s time to put them all together and establish what we think we know about the iWatch so far.