Anti-hipster Jony Ive stands up for the beauty of machine-made products

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Jony Ive sure loves fashion.
Jony Ive sure loves fashion.
Photo: Apple

Apple plans to make a big splash in the fashion world next year by sponsoring the Metropolitan Museum of Art’s big Costume Institute exhibit. Few details about the project are known, but Apple design guru Jony Ive teased what visitors might be able to expect in a new interview about the intersection of technology and fashion.

Jony Ive denies that Apple is turning into a luxury company

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Hermes Apple Watch bands are now available on their own.
Apple couldn't wait to hop into bed with French luxury house Hermès.
Photo: Apple

Jony Ive sure loves his designer goods, but don’t suggest to him that products like the new high-end Apple Watch Hermès are turning Apple into a luxury company.

“We don’t think in those terms,” Ive says in a new interview. “I’m not comfortable with words like exclusive.”

This from the guy who made a $17,000 smartwatch!

These designer jeans keep your iPhone charged on the go

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Joe's #Hello jeans boast a discreet iPhone charger.
Joe's #Hello jeans boast a discreet iPhone charger.
Photo: Joe's Jeans

Keeping your iPhone charged on the go can be a hassle. You have to bring an extra Lightning cable and a big bulk battery just to keep yourself plugged into your texts, phone calls and all the happenings on social media. But one creative clothing manufacturer has come up with a clever solution that puts a charger in your pants.

See Jony Ive and Marc Newson talk Apple Watch design

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Jony Ive gets animated as he talks about Apple Watch. Photo: Vogue
Jony Ive gets animated as he talks about Apple Watch. Photo: Vogue

Jony Ive and his BFF Marc Newson launched Apple into the luxury market this week with the Apple Watch, which expertly straddles the line between gadget and fashion accessory.

Apple’s dynamic designing duo sat down with Vogue’s Suzy Meeks this week to talk about their first foray into the fashion world — as well as what inspired them to create the Apple Watch. We rounded up the top 8 revelations from the pair’s appearance earlier this week, but Vogue just made the full interview available online, and it’s full of juicy insights into Jony and Marc’s thought processes.

Watch the full interview below:

Apple Watch is ready for its closeup in fashion bible Vogue

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apple-watch-vogue
Apple Watch has a multipage spread in Vogue. Photo: Julio Calderon/Twitter

Apple Watch still isn’t available for the masses, but Apple is ramping up its marketing efforts among fashionistas with a multipage spread in the March issue of Vogue.

Multiple versions of the Apple Watch are shown across the seven-page ad, which includes closeups of the watch bands as well as full-size pictures of the entire device to give readers a better idea about whether Jony Ive’s timepiece will fit in with their wardrobes.

Take a look at some of the other ads below: