Apple Watch wins the wrist war before it starts

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Apple Watch did some monster pre-orders in its first day on sale. Photo: Leander Kahney
The closer we get to Apple Watch, the more advanced it looks in comparison to its competition. Photo: Leander Kahney/Cult of Mac

Ever since Tim Cook unveiled the Apple Watch last September, it’s been one disappointment after another as far as I’m concerned. Apple’s first wearable won’t come in the minimalist form factor of the fitness bracelets I love. Worse yet, the launch version of the fashion-forward device will lack GPS, suffer from underwhelming battery life and fail to offer truly native third-party apps.

For the first time, I realized I would not be buying an Apple product when it first hit the market. “It’s not worth lining up for,” I told my dad when he asked what I thought after the Apple Watch’s big reveal.

But a funny thing happened on the way to Apple Watch’s launch day, which is coming sometime this spring. And I’m not talking about the previously unthinkable — an Apple fan calling the Microsoft Band the best smartwatch on the planet. No, I’m talking about wading through an ungodly sea of really bad smartwatches at International CES earlier this month and seeing indisputable proof of just how innovative and disruptive Apple Watch actually will be.

Sensor-laden smart socks will turn you into a better runner

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Photo: Jim Merithew/Cult of Mac
These smart socks will fix your heel-striking woes. Photo: Jim Merithew/Cult of Mac
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LAS VEGAS — Tons of wearables at International CES promise to help you get better at everything from brushing your teeth to perfecting your golf swing, but the last place we expected someone to toss a sensor was into our socks.

Cult_of_Mac_CES_2015 Sensoria’s Fitness Socks are aimed at transforming you into a better, injury-free runner by embedding three sensor pads into the bottom of the sock that track your stride, cadence and speed while you’re running. Coupled with the Sensoria mobile app, runners can now get direct feedback on their running style to correct things like heel striking to help them dominate their next 10k.

Apple Watch on display for ‘one-day only’ event during Paris Fashion Week

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Colette, an upscale fashion boutique, is proudly displaying the Apple Watch at its flagship store on Rue Saint-Honoré street in Paris. Apple is partnering with Colette to show off the company’s upcoming Watch for an exclusive “one-day only” event during Paris Fashion Week.

Photos posted on social media show the front window display taking shape with different Watch designs surrounded by colorful orbs.

Fashion world gawks at Apple Watch, but questions feminine appeal

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Apple employees have been spotted wearing Apple Watch in the wild
Apple employees have been spotted wearing Apple Watch in the wild

Apple clearly wants its new watch to be more than just a cool gadget. It’s no coincidence that Tuesday’s event falls in line with New York Fashion Week, a time of the year when the world’s top designers look for new tech to accessorize their outfits.

Journalists and prominent figures in the fashion industry were invited alongside the usual tech press to the Apple Watch’s unveiling. The fashion world’s initial reactions are mostly positive, but some question the device’s appeal to women.

iFashion: Invites offer another clue about possible Tuesday iWatch announcement

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"I'm pretty sure there's more to Apple's strategy than creating a smart watch that's really, really, ridiculously good looking." (Picture: Zoolander)
"I'm pretty sure there's more to Apple's strategy than creating a smart watch that's really, really, ridiculously good looking." (Picture: Zoolander)

As much as Apple wants the tech press on its side, tech writers aren’t the only journalists being invited to Cupertino’s September 9 event, where it’s heavily rumored the iWatch will be unveiled for the world to see.

Lending even more credence to the idea that Apple is set to announce its entry into the world of wearables, the company has reportedly been inviting unprecedented numbers of fashion editors and bloggers to the event.

“I assume it’s because they are unveiling a wearable,” Lea Goldman, features and special projects director for Marie Claire magazine told Reuters. “This suggests Apple is serious about tapping into the fashion world, which often sits on the sidelines.”