Keeping your iPhone charged on the go can be a hassle. You have to bring an extra Lightning cable and a big bulk battery just to keep yourself plugged into your texts, phone calls and all the happenings on social media. But one creative clothing manufacturer has come up with a clever solution that puts a charger in your pants.
Jony Ive and his BFF Marc Newson launched Apple into the luxury market this week with the Apple Watch, which expertly straddles the line between gadget and fashion accessory.
Apple’s dynamic designing duo sat down with Vogue’s Suzy Meeks this week to talk about their first foray into the fashion world — as well as what inspired them to create the Apple Watch. We rounded up the top 8 revelations from the pair’s appearance earlier this week, but Vogue just made the full interview available online, and it’s full of juicy insights into Jony and Marc’s thought processes.
Apple Watch still isn’t available for the masses, but Apple is ramping up its marketing efforts among fashionistas with a multipage spread in the March issue of Vogue.
Multiple versions of the Apple Watch are shown across the seven-page ad, which includes closeups of the watch bands as well as full-size pictures of the entire device to give readers a better idea about whether Jony Ive’s timepiece will fit in with their wardrobes.
Apple Watch isn’t just a techie gadget. It’s a fashion item.
To drill that point into everyone’s heads during launch, it looks like Apple is setting up a special booth at one of the fanciest high-end department stores in Paris: Galeries Lafayette Haussmann.
Construction on a special booth at Galeries Lafayette began a few weeks ago, according to Mac4Ever. There’s no official word that the structure is for the Apple Watch, but the timing, location and large white walls all point to Apple.
Most clothing designers like to see their clothes well photographed. Betabrand’s Steven B. Wheeler has menswear that just might ruin a photo — and that’s part of the cool factor.
Wheeler and DJ Chris Holmes teamed up to design five pieces called Flashback, clothing made of a highly reflective fabric that will bounce any iPhone flash right back through the lens.
In most cases, the result produces a nuclear look, with the silhouette of the clothes distractingly white hot. Surrounding details either get lost in the shadows or simply go unnoticed because the eyes zero in on the aura of the Flashback clothing.