Apple Watch isn’t just a techie gadget. It’s a fashion item.
To drill that point into everyone’s heads during launch, it looks like Apple is setting up a special booth at one of the fanciest high-end department stores in Paris: Galeries Lafayette Haussmann.
Construction on a special booth at Galeries Lafayette began a few weeks ago, according to Mac4Ever. There’s no official word that the structure is for the Apple Watch, but the timing, location and large white walls all point to Apple.
Most clothing designers like to see their clothes well photographed. Betabrand’s Steven B. Wheeler has menswear that just might ruin a photo — and that’s part of the cool factor.
Wheeler and DJ Chris Holmes teamed up to design five pieces called Flashback, clothing made of a highly reflective fabric that will bounce any iPhone flash right back through the lens.
In most cases, the result produces a nuclear look, with the silhouette of the clothes distractingly white hot. Surrounding details either get lost in the shadows or simply go unnoticed because the eyes zero in on the aura of the Flashback clothing.
Ever since Tim Cook unveiled the Apple Watch last September, it’s been one disappointment after another as far as I’m concerned. Apple’s first wearable won’t come in the minimalist form factor of the fitness bracelets I love. Worse yet, the launch version of the fashion-forward device will lack GPS, suffer from underwhelming battery life and fail to offer truly native third-party apps.
For the first time, I realized I would not be buying an Apple product when it first hit the market. “It’s not worth lining up for,” I told my dad when he asked what I thought after the Apple Watch’s big reveal.
But a funny thing happened on the way to Apple Watch’s launch day, which is coming sometime this spring. And I’m not talking about the previously unthinkable — an Apple fan calling the Microsoft Band the best smartwatch on the planet. No, I’m talking about wading through an ungodly sea of really bad smartwatches at International CES earlier this month and seeing indisputable proof of just how innovative and disruptive Apple Watch actually will be.
LAS VEGAS — Tons of wearables at International CES promise to help you get better at everything from brushing your teeth to perfecting your golf swing, but the last place we expected someone to toss a sensor was into our socks.
Sensoria’s Fitness Socks are aimed at transforming you into a better, injury-free runner by embedding three sensor pads into the bottom of the sock that track your stride, cadence and speed while you’re running. Coupled with the Sensoria mobile app, runners can now get direct feedback on their running style to correct things like heel striking to help them dominate their next 10k.
Colette, an upscale fashion boutique, is proudly displaying the Apple Watch at its flagship store on Rue Saint-Honoré street in Paris. Apple is partnering with Colette to show off the company’s upcoming Watch for an exclusive “one-day only” event during Paris Fashion Week.
Photos posted on social media show the front window display taking shape with different Watch designs surrounded by colorful orbs.