Apple scores its strongest Black Friday sales in history

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Apple raked in the cash last quarter.
Apple raked in more cash than ever over the Thanksgiving weekend.
Photo: Jim Merithew/Cult of Mac

Black Friday may have handed Apple its strongest Friday sales in history, thanks to third party retailers heavily featuring the company’s products in their own promotions.

According to a note sent out by analyst Trip Chowdhry from Global Equities, the Apple Watch is likely to emerge as the M.V.P. of the shopping holiday — as the result of retailers offering big discounts on the device, as well as free shipping and zero sales tax.

Best Buy begins taking Apple TV preorders

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Reboot your Apple TV with style.
Apple TV will be available in Best Buy from November 4.
Photo: Leander Kahney/Cult of Mac

Apple made its refreshed Apple TV available for pre-order earlier this week, and now Best Buy is also accepting pre-orders for the next-gen streaming set-top box.

As with Apple’s official pricing, the 32GB model will set customers back $149.99, while the 64GB version costs $199.99. Best Buy notes that the product will be available for in-store pickup from November 4.

iPad tops Best Buy survey of most desired tech gifts

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Best Buy is preparing for shoppers wanting iPads.
Best Buy is preparing for shoppers wanting iPads.
Photo: Apple

Want the new iPad or MacBook for Christmas? You’re not alone. Big box store Best Buy found the iPad the most desired tech gift this holiday season, according to a survey of 2,000 people.

The MacBook came in third behind the Bose QuietComfort noise cancelling headphones. Of the 15 tech items listed, the Apple Watch ranked 12th.