Best Buy is trying its darnedest to live up to its name with a new $100 discount on every Apple Watch model it sells. The deep discount brings the entry-level cost of a 38mm Apple Watch Sport down to just $250.
Black Friday may have handed Apple its strongest Friday sales in history, thanks to third party retailers heavily featuring the company’s products in their own promotions.
According to a note sent out by analyst Trip Chowdhry from Global Equities, the Apple Watch is likely to emerge as the M.V.P. of the shopping holiday — as the result of retailers offering big discounts on the device, as well as free shipping and zero sales tax.
Apple made its refreshed Apple TV available for pre-order earlier this week, and now Best Buy is also accepting pre-orders for the next-gen streaming set-top box.
As with Apple’s official pricing, the 32GB model will set customers back $149.99, while the 64GB version costs $199.99. Best Buy notes that the product will be available for in-store pickup from November 4.