Roku’s new 4K streamer kills Apple TV on price

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Roku
Roku is dominating the streaming wars.
Photo: Roku

Apple’s plan to dominate the 4K TV streaming market is up against some tough competition from the top company in the game.

Fresh off its IPO, Roku revealed its brand new lineup of streaming dongles today and while they may not pack as much processing power as the new Apple TV 4K, they have one killer feature that will lure in tons of buyers: a cheap price tag.

Roku now has two different dongles that are capable of 4K streaming. The first and cheapest is the Roku Streaming Stick+. It comes with 4K and HDR compatibility. However, it only supports one HDR format, unlike Apple TV 4K which supports two. With a $70 price tag though, that won’t likely upset many buyers. It also comes with four times the wireless range of the previous model.

On the premium end, Roku still has its tiny Roku Ultra box. The features are still the same but the device received a price drop today putting it at $99 per unit. Buying one will get you 4K at 60fps and a premium feeling voice remote has something Apple’s Siri remote doesn’t have: a headphone jack. It also packs a micro-SD card slot and Ethernet port for wired streaming.

The new streamers are already available for pre-order online and at Walmart, Best Buy and Amazon. You can pick one up from stores starting on October 8.