Apple - page 4

Apple flipped a switch this week and enabled customers at 254 U.S. Apple Stores to get spammed with micro-location based promotional nagging.

The new system, called iBeacon, is a  low cost, low-energy way to achieve actionable “indoor GPS” in which “beacons” use Bluetooth Low Energy (BLE) signals to figure out exactly where you are and send messages relevant to that specific location.

I’ve written before that Apple’s larger iBeacon plan is brilliant, and it is.

But Apple Stores are probably the least-compelling iBeacon scenario I can think of.

Your typical Apple store is a glass box, a single room with a door in the front, a Genius Bar in the back and tables and shelves in the middle. It’s impossible to get lost in a regular Apple Store and trivially easy for customers to find any of the tiny number of products for sale. Also: Apple doesn’t do in-store promotional discounts except for one day a year (Black Friday).

Right now, you participate in the Apple Store iBeacon system by launching the Apple Store app (which I imagine most iPhone owners don’t know exists) and changing your iPhone’s settings to use iBeacon (which most iPhone owners don’t know how to do) and granting permission to get in-store promotions (which most iPhone owners probably have no interest in).

Once all that happens, iBeacon interrupts you to nag you about trading in your old iPhone, and offers help like Microsoft’s Clippy when you’re looking at a specific section of the store: “I see you are looking at iPads? Would you like to know more about the iPad?” (I made up the wording, but the intent of some iBeacon messages is identical to that.)

As a result, iBeacon in Apple Stores mostly annoys. I can think of a hundred scenarios where iBeacon could be incredibly great. But the greatest of these: My house. 

Apple agreed this week to buy Israel-based PrimeSense for $350 million.

PrimeSense is best known for making the 3D motion-tracking technology inside Microsoft’s Kinect.

Does this mean Apple plans to make its own Kinect? Maybe. But I think Apple may be thinking about something far more interesting.

Yes, Apple maintains a press “blacklist,” a list of people in the media who are shunned and ignored — “punished,” as it were, for “disloyalty.”

“Blacklisted” reporters, editorialists and media personalities are denied access to information, products and events.

Once you’re on the list, it’s almost impossible to get off. (I’ve been on it for more than a decade.)

Here’s what everyone needs to know about Apple’s press “blacklist.”

In the past three years, Apple has dared to be dull.

During Apple’s best years, between 2007 and 2010, Apple introduced the first iPhone and the first iPad, two world-changing products that now define the company (and bring in most of its revenue). These products, along with their touch interfaces and apps stores, were a shock to the industry.

That’s great, Apple. But what have you done for me lately?

Here’s one theory about how Apple works: The company finds a horrible content consumption experience. They figure out how the experience can be made wonderful. They work on the products until they’re ready, both from product quality and price perspectives. Then they ship it and spend the next few years refining and perfecting the original vision.

If that oversimplification about how Apple works is accurate, then Apple isn’t really in full control of when its groundbreaking new products ship. They have to wait for technology, such as Bluetooth Low Energy (BLE), or for various industries to come around to making a critical mass of content deals.

In the past three years, every Apple announcement has been preceded by speculation and rumor that Apple would at long last announce an iWatch, an iTV set and other products that would signal a radical new product category for Apple. And every announcement ended in disappointment. Every announcement was about refinement of old products, rather than bold launches of new products.

Will Apple ever enter new markets again, including the ones perennially rumored?

I say they will. The fact that they haven’t shipped the long-rumored iWatch or iTV, for example, makes perfect sense from a readiness perspective.

In fact, I think the next three years will be twice as awesome as the iPhone-iPad years, in the sense that Apple will break into four new businesses. Why? Because the technology and content deals will fall into place during this time.

Here’s what I think is going to happen.

Don’t look now, but kids want iPhones for Christmas. Well, a third of them do, anyway.

A survey of 12- to 17-year-olds conducted by Ebates found that an iPhone tops the wishlist. One third — specifically 32% — of those surveyed want an iPhone. (Some 12% want a Samsung Galaxy phone.)

Ho, ho, hold on a second. Is this a good idea? Should children “own” wireless gadgets?

If not, why not? And if so, which one?

Well, I’m going to tell you.

Write it off as a smokescreen to cover sliding profit and margins if you want, but Tim Cook’s belief in the culture of Apple came across loud and clear during Monday’s conference call with analysts and reporters.

Speaking about Apple as a “force for good in the world beyond our products” Cook claimed that, “Whether it’s improving working conditions or the environment, standing up for human rights, helping eliminate AIDS, or reinventing education, Apple is making substantial contributions to society.”

According to research consultants Counterpoint Research, Apple captured 34% of the 2.8 million Japanese mobile phone sales this September, marking a sizable increase from the estimated 14% seen in both July and August.

The news is even more impressive when, as Counterpoint director Tom Kang notes, “This is the first time any handset brand has crossed the 30% mark in the last decade in one of the most modern digital handset market in the world, Japan.”

Apple’s product announcements used to be the most exciting events in technology. Nowadays they’re boring, awkward and cringeworthy.

What happened? 

Updates on the French and German versions of Amazon.com suggest a new, replacement Apple TV coming the day after this week’s Apple announcement — just in time for Christmas.

The prospect of a shiny new Apple TV product makes everyone think of a radical new Apple TV box with crazy new user interface options, or an actual Apple TV set, both of which people have been predicting for years.

And then that Scrooge MG Siegler comes along to say he’s hearing that the Big Apple TV Update has been delayed, and that maybe there will be a minor update to the existing product.

Whether something grander has been delayed or not, I think TV will be the most interesting product at the Tuesday announcement — not because of hardware, but because of a new software interface and new deals I think Apple will announce.

For years, home automation has been the exclusive province of the very rich or extremely technical.

Companies you’ve probably never heard of, such as AMX, Control4, Crestron, Elan, HomeLogic, Colorado vNet, Vantage and Zenpanion have provided the platforms and many of the fundamental products, while integrators took care of the installation and service for many people.

Or, very dedicated and technical DIY enthusiasts have cobbled together their own ingenious solutions.

Recently, the major phone carriers have gotten into the act, and rumors suggest Google, Apple, Microsoft and other consumer electronics companies are working on home automation.

The reason everybody’s jumping is that home automation is in the process of making a transition from “hardly anybody” to “pretty much everybody.” So everybody wants a piece of what will definitely be a massive new industry.

In five years, the majority of homes in the United States are likely to have significant home automation happening in their homes — voice-controlled thermostats, Bluetooth-unlocking door locks, lights on self-learning timers, automated pet feeders, doorbells that ring your phone rather than a bell in the house and much more.

The reason? Kickstarter, mostly.

File this one under, “huh?”

CNBC reported Monday that billionaire hedge-fund investor Julian Robertson sold all of his shares in Apple because he’d recently read a biography of founder Steve Jobs, and found the former CEO of Apple to be a “really awful person.”

Robertson admits that the stock did very well for him, but would rather “let someone else make the money from now on,” as he said on CNBC’s investment show, Closing Bell.

Apple bought the Google Now-like app Cue this week. The reason has a lot to do with Apple’s strategy to out-Google Google in the coming war over wearable, and also the future of mobile.

Here’s why the Cue acquisition is really going to matter. 

There’s no question that the iPhone 5S and iOS 7 together make for the best phone ever made.

The din of offhand, dismissive criticism from the Android fan base that Apple never innovates should be silenced, at least for awhile, given that Apple now sells the only dual-tone LED flash; the only 64-bit mobile CPU; the only 64-bit OS; the fastest touch-screen performance phones by far; the only wide-scale deployment of Multipath TCP; and the only useful, usable and widely used fingerprint scanner ever placed on any consumer electronics device.

Yes, there’s plenty of petty grousing. And who knows what competitors will ship tomorrow?

But today, it’s clear that Apple rules the smartphone market.

The Android fan critics now also have to contend with a razor sharp, concise rebuttal to the cacophony of general criticism of Apple by Apple VP Craig Federighi: “New is easy. Right is hard.” He said that after referring to Samsung by saying that Apple “didn’t start opportunistically with 10 bits of technology that we could try to find a use for to add to our features list.” Ouch!

Unfortunately, iOS 7 is going to cause some huge problems that nobody is talking about yet, but will do when the unwanted bricking epidemic starts.

Apple disappointed Wall Street by announcing an iPhone 5C that isn’t cheap. As a result, Apple’s stock price took a hit.

That’s the polite way to say it. Let’s usher all the financial industry people out of the room so I can tell you the blunt truth. Ready?

Wall Street has systemic blind spots and institutional biases that make it incapable of appreciating where Apple is headed. And they demonstrated all that this week by focusing on all the wrong things.

In general, analysts were expecting a $400 iPhone 5C. But Apple announced one starting at $549 — not a budget or low-cost phone by any measure. Apple’s stock price dropped about 5% and stayed there.

Overemphasizing the wrong information — whether or not Apple would compete in the budget smartphone category — speaks volumes about Wall Street’s myopic, misguided and clueless understanding of consumer electronics and Apple’s role in it.

Here are the five reasons why Wall Street is wrong about Apple. 

Apple just sent out an email to developers, notifying them that three new downloads are now available: OS X Server Preview 7 for OS X Mavericks, OS X Mountain Lion 10.8.5, and Windows Migration Assistant.

Apple was found guilty in July of conspiring with publishers to fix the price of eBooks. As punishment, Apple must delete existing contracts with publishers and negotiate new ones, one at a time to avoid new conspiracy. The government is also pushing for Apple to let Amazon and others sell their books from Apple’s iPhones and iPads.

The whole story is framed like this: Apple and publishers are the bad guys, conspiring against victim Amazon to screw readers out of reasonably priced eBooks. So government, the hero, steps in and sets it right. Everyone lives happily every after.

It sounds like a bad fairy tale. Unfortunately, the true story that nobody is telling is actually something of a Shakespearean tragedy.

Here’s the true and tragic story of how Apple ended up helping Amazon become the Mother of All Monopolies. 

Steve Cheney is a pretty smart guy, with a serious background in technology and mobile marketing, both as a former TechCrunch author and the current head of business development for iOS and Android chat app, GroupMe.

Cheney’s written a fairly strong analysis of the current Apple/Android war for supremacy and, as he sees it, there’s a clear advantage for Apple in the actual mobile device arena. Cheney calls it “bang per watt,” and he attributes Apple’s dominance here to the vise-like grip the Cupertino company has on the vertical integration of hardware and software.

I have to admit, I’m less than wary of all the tracking that goes on with the iOS devices my kids have access to. Now that they both have at least an iPod touch and access to my iPads, I’m feeling a bit on the worried side about them sharing any of their web or app activity.

Luckily, there’s an app called Disconnect Kids that installs on any iOS device and then helps kids (and their parents) understand what this tracking stuff is, and how to block it. It then helps those very same kids and parents do just that.

The new Jobs movie hits Friday, August 16th in theaters. And it’s not going to be pretty.

The movie covers the life of the late Apple co-founder and CEO from 1971, before the founding of Apple, to 2001, when Jobs announces the iPod, thus setting the company on the path to glory and dominance.

You’re going to hate the movie. Here’s why. 

Not too surprisingly, the five major publishers originally named in the U.S. Department of Justice’s e-book case regarding their collusion with Apple on pricing have now themselves filed a complaint regarding the Justice Department’s proposal to eliminate the use of the agency model in any Apple agreements with publishers for a period of five years.

Publishers like the agency model as it allows them to set prices for e-books, instead of the distributor, as Amazon did before Apple’s own iBooks system launched on the iPad.

It feels like Apple is falling way behind. But I don’t think that’s true.

I believe Apple puts enormous brain power and good judgement into envisioning the Next Big Thing. It takes them a long time to get it to market. But once it’s there, they iterate to perfect the original vision.

In the year or two after Apple launches an iPhone or an iPad, everybody falsely believes Apple can do nothing wrong.

But then, as we get further away from the last launch and closer to the next one, everybody falsely believes Apple can do nothing right.

Completely separate and unrelated to false perceptions about Apple, Google lately has been on fire. And lately they’ve been kicking butt not only in their traditional role of algorithm-based Internet services, but also in Apple’s sandboxes—namely design and hardware.

Apple has never been the kind of company that copies out of a lack of vision. Nor have they avoided copying.

What’s great about Apple is that they develop an ultra-clear vision about how to maximize the user experience, then they make that experience happen regardless of whether the solutions have to be invented, copied or—most commonly—Apple’s own unique spin on something invented elsewhere.

There are many ways in which Apple should not copy Google. But there are six ways Apple should copy Google and, in doing so, make Apple a better company with better products.

I’ve written a lot about Apple’s ability to create new markets, which may be among its chief contributions to the world.

In several cases, from media players to multi-touch phones to tablets, others in the industry have tried to get a market going without success.Then Apple came along with a bold, killer information appliance and not only dominated the market, but created it.

I’ve notice a new trend lately: Now markets are being created based substantially on nothing more than the expectation that Apple will enter it with a killer product.

The people who believe Apple will sell a TV set are right. And the people who believe Apple won’t sell a TV set are also right. Here’s why.

Amazon is beating Apple in the eBooks racket by using Apple’s own pricing strategy for music.

But Apple can still clobber Amazon by out-Appling not the iTunes pricing strategy, but the Apple marketing strategy: Create a vastly better user experience for both content creators and content consumers! Oh, and focus on audio.

Here’s how.

I’ve been exploring for months what the ultimate mobile setup would be — my laptop, tablet, phone and other mobile devices — and now I’m starting to put it together.

There’s no way around it: The Apple, Android and Windows fanboys are all going to hate my conclusions and barbeque my decisions.

Why? Because you’re expected to take sides, for some reason. You’re supposed to be an Apple fanboy and get all your stuff from Apple. Or you’re supposed to be an Apple hater, and denounce everything that the company does.

Objectivity and reason get buried under the vitriol.

I’m not out to help Apple or Google. I’m out to help myself, and get the best mobile experience I possibly can.

My conclusion is that as of right now, no one company can provide the best overall mobile experience by itself anymore — not even Apple. And neither can Google, Samsung or any other company.

So let’s start with the opinions, conclusions and decisions that are going to make the haters hate.