You can call it customer loyalty, brand stickiness, or whatever other terms the cool marketing kids are using these days, but it all means the same thing in this case: Apple is doing a better job than Samsung of retaining customers and winning over new ones.
This is according to a report from RBC Capital Markets, which polled Apple and Samsung customers about their current and future purchases.
A singer records vocals using Sountrap recording software, which can be used on any device.
Geography doesn’t have to get in the way of the band coming together.
A startup company by the name of Soundtrap Monday rolled out what it calls the first online music and audio recording studio, allowing musicians to collaborate remotely in real time using any operating system.
It will likely directly compete with Garageband, Apple’s popular software used to create music and podcasts that first launched in 2004.
Apple announced HomeKit to developers at WWDC last year. Photo: Apple
Apple is gearing up to introduce its smarthome platform HomeKit alongside the launch of iOS 9 this fall. It will let users control smart devices like lights, door locks, and thermostats from their phones. You’ll also be able to issue voice commands to digital assistant Siri, and the company has updated the list of things you can say to get things done around your house.
But when we looked at the list of commands, we noticed that Apple is making some strange assumptions about how people might be using the new automation features. Here are some of the examples Apple gives and why they have us scratching our heads.
Ceilo de la Paz made a selfie that reflected the story of her life.
There was a divorce, financial setback and hurt when the father she finally met had little interest in building a relationship. Cielo de la Paz needed just one small sign to remind her happier days lie ahead. She would get her sign – a billboard no less – and when she saw it for the first time, it gave her a much-needed feeling of triumph.
The 39-year-old single mother had a photo selected by Apple for its “Shot on iPhone 6’ campaign that has now been seen in outdoor ads in 24 countries. The picture was made after a rain storm. It is of de la Paz’s reflected self in a puddle with fallen leaves floating to form a frame around her silhouette. She is holding a red umbrella.
On balance, we prefer the look of Apple’s spaceship campus.
One is a cult-like organization which bilks its (often celebrity) followers out of huge amounts of money, while intimidating people who dare to speak out against its dangers. The other is Scientology.
Or at least that’s the parallel drawn by Oscar-winning documentary director Alex Gibney, who claimed to see similarities between Apple and the L. Ron Hubbard-founded religion during a recent screening of his Steve Jobs documentary Steve Jobs: The Man in the Machine.
Tesla Motors is the smartest company in the world, according to MIT Tech Review’s latest survey of the brainiest corporations. Apple, which was not on last year’s list returns at number 16, beating out other firms like ride-sharing company Uber and smartbulb-maker Philips. MIT cites the newly released Apple Watch and touchless payment method Apple Pay as its reasons for inclusion, saying that these two products “set the pace for competitors.”
You can see the full list of smartiespants in the table below.
Taylor Swift, who made Apple blink this week by criticizing the company for initially denying musicians royalties during the free trial period of its new streaming service, now has her gaze square on the photographer who implied her stance is hypocritical.
Swift, through a spokesperson in England, said music photographer Jason Sheldon misrepresented the contract shooters sign before her concerts, saying it does not force them to sign away the rights to their shots.
Sheldon applauded Swift for her open letter to Apple, but accused her of double standards in his blog, showing a copy of the contract with language that Sheldon and other photographers understand taking away rights to sell performance photos to clients down the road. Sheldon even questioned why the contract would allow Swift to use the signee’s pictures for future promotion without payment to the photographer.
Flavio Sarescia was happily surprised when this photo he made with his iPhone 6 was selected by Apple for its popular ad campaign.
Flavio Sarescia’s photography is on billboards around the world, walls of train stations and even the back cover of a magazine. Yet he makes his living selling dog food. His moody photo of a resting surfer on a rocky New Zealand beach at sunset caught the eye of Apple and landed in the “Shot on iPhone 6’ advertising campaign, a collection of photos and videos from more than 50 iPhone 6 users prominently displayed in more than 70 cities around the world.
Sarescia and other hobbyists have pictures alongside those of established professionals, a subtle pitch to the rest of us that suggests whether the iPhone 6 is in the hands of an amateur or artist, both can create on “equal” terms. We all can make great pictures.