The iPhone 7 features some of the most incredible tech found in a smartphone but the components only cost Apple about $220.
Including the basic manufacturing costs of $5, Apple’s total bill to manufacture the 32GB iPhone 7 reaches a total of $224.80, according to a teardown by IHS that found the device is $36.89 more expensive to produce than the iPhone 6s.
Photographer Landon Nordeman generally knows what to expect when ESPN calls him to shoot an event. But for the recent U.S. Open tennis tournament, ESPN needed Nordeman to report to the courts in Flushing Meadows, NY without any of his cameras.
Once there, an ESPN photo editor discreetly placed in his hands a sleek new piece of gear that would not be available to a clamoring public for two weeks – the iPhone 7 Plus.
“I was excited once I learned it was the iPhone, but thought I would only get to use it for an hour and have to give it back,” Nordeman told Cult of Mac. “I had the phone and shot with it for four whole days. I loved it. I really loved it.”
Thirty minutes into Apple’s special event last week, one tidbit of information blew my mind.
Onstage, Apple Chief Operating Officer Jeff Williams was talking about the Workout app on the new “swim-proof” Apple Watch Series 2 and the effort the company put into advancing the software that makes the fitness device tick. The amount of research deployed, all in the pursuit of updating a segment of an app many Apple Watch wearers will never use, offers a peek into the enormous resources that Apple R&D commands.
It paints Apple, with its enduring emphasis on developing new materials, manufacturing processes and sophisticated software, as a scientific force to be reckoned with — a new NASA for the 21st century.