All items tagged with "Apple"

The ‘C’ in USB-C is for confusion (but you’ll adjust)

The new MacBook will be the first Apple product to feature a USB-C port. Photo: Apple

The new MacBook will be the first Apple product to feature a USB-C port. Photo: Apple

The shiny new watch on Tim Cook’s wrist wasn’t the item that tipped Apple’s hand as it bets on the future of computing.

The really big development was what wasn’t in the room: multiple ports on the new ultrathin MacBook.

The future lies in a single port for powering the device and seemingly not much else. It’s called USB-C. And the “C,” for now, stands for confusion.

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How Apple is changing America’s malls forever

Apple Stores are the new department stores. Photo: Foster + Partners

Apple Stores are the new department stores. Photo: Foster + Partners

I haven’t been to a mall in ages, except to go to an Apple Store. Turns out I’m not alone. Apple Stores have replaced the department stores of yore as the main driver of mall traffic.

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We won’t give Apple Watch the time of day, says Twittersphere

Twitter wasted no time in reacting to the new Apple Watch with many critical of the luxury model. Photo: Twitter

Twitter wasted no time reacting to the new Apple Watch, with many critical of the luxury model. Photo: Twitter

Actress Anna Kendrick can probably afford a $10,000 gold watch, but that didn’t stop her from taking a bite out of Apple after it flexed its wrist-computing power Monday.

Known for her brutal Twitter truths, Kendrick offered a sour evaluation of the high-end Apple Watch, which is made of 18-karat gold and comes with a matching luxury price tag.

“We should be thanking Apple for launching the $10,000 ‘apple watch’ as the new gold standard in douchebag detection,” wrote Kendrick.

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Retina MacBook’s ‘butterfly’ keyboard feels a bit buggy

Some in the tech press marveled at the look of the new MacBook but said the keys and track pad felt awkward and would take getting used to. Photo: Apple

Some in the tech press marveled at the look of the new MacBook but said the keys and track pad felt awkward and would take getting used to. Photo: Apple

Today’s media presentation was billed as an Apple Watch event and even its name, “Spring Forward,” had the press preoccupied with time and wrist-based computing.

But journalists in attendance were just as excited to learn about a completely reinvented Retina MacBook. Reporters covering the Apple unveiling eagerly shared initial impressions once they got their hands on Apple’s thinnest, lightest computer yet.

The look impressed. The touch was another matter.

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How Android Wear stacks up against the Apple Watch

Android Wear vs. Apple Watch. Which is right for you? Photo: Google.

Android Wear vs. Apple Watch. Which is right for you? Photo: Google.

Now that we know more about the long-awaited Apple Watch, it’s time to find out how it stacks up against Google’s Android Wear platform and the growing number of wearables that support it.

There are lots of similarities between the two, but there also some big differences in software, hardware, and price that will likely help you decide which one is right for you.

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The 7 biggest shockers from Apple’s ‘Spring Forward’ event

Only the sticker shock mattered. Photo: Apple

Only the sticker shock mattered. Photo: Apple

The biggest surprise about today’s big Apple Watch event? That Cupertino’s upcoming wearable didn’t really steal the show.

We got a few new details about the smartwatch, but Tim Cook and crew really blew our minds with several other big announcements. Here are the most important revelations from the show at San Francisco’s Yerba Buena Center for the Arts.

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Apple is back atop Hollywood’s A-list

Because where else would you find a superhero, if not the Apple Store? Photo: Marvel Studios

Because where else would you find a superhero, if not the Apple Store? Photo: Marvel Studios

Another day, another award for Apple. This time, branding site Brandchannel has given Apple the nod in its 2015 Brandcameo Product Placement Awards for overall product placement in movies.

After three years without being the most represented company on-screen in Hollywood movies, Apple once again topped the list: appearing in 9 of the 35 movies which scored big at the U.S. weekend box office at some point in the last year, representing one quarter of all #1s.

Anyone want to argue causation over correlation?

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Game of phones: 2014 was the year Apple dethroned Samsung

2014 was the year Apple took the lead against Samsung. Photo: HBO/Cult of Android

2014 was the year Apple took the lead against Samsung. Photo: HBO/Cult of Android

Of the smartphone stories which played out in 2014, two of the biggest were the triumph of Apple’s iPhone 6, which sold a massive 10 million+ units in its opening weekend alone, and the faltering of Samsung, which fell from the dominant position it had enjoyed since 2011.

Today, a new report from Gartner (paywall) breaks down both the 1.2 billion smartphone sales that took place worldwide last year, and also the sales from Q4 2014 — revealing how Apple leaped ahead in the smartphone category, while the South Korean tech giant Samsung started to lose its footing.

Make no mistake about it: this was the year everything changed.

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Want to work for Apple? Here’s the grueling hiring process

Photo: Andy/Flickr

Photo: Andy/Flickr CC

Apple can be an incredibly demanding company to work for, but just getting in the door is nearly impossible.

The hiring process for Apple retail is fairly lengthy, but according to UX designer Luis Abreu, landing a job at the mothership in Cupertino is an even longer, more grueling process — which he just suffered through firsthand.

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BlackBerry is losing 56,000 users a month in the U.K.

BlackBerry 10 wasn't the savior BlackBerry hoped it would be. Photo: BlackBerry

BlackBerry 10 wasn’t the savior BlackBerry hoped it would be. Photo: BlackBerry

BlackBerry’s smartphone business is imploding in a big way in the U.K., where the company is currently losing around 56,000 users every month to Android, iOS, and Windows Phone, new research shows.

Just two years ago, the Canadian company had around 8 million non-business users in the U.K., but that figure is expected to fall below 1 million by the end of this year.

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