One of the things that makes a Mac a Mac is the beautiful startup sound it makes when you turn it on: a soothing, sonorous noise that sounds like electronic harp strings being plucked as you enter the gardens of Zen.
But it wasn’t always this way. When the original Macintosh was released, the startup sound was horrible. Yet it wasn’t Steve Jobs who fixed it. It was an unknown sound engineer who hated it with such a passion that he defied his bosses and literally snuck it onto the Mac.
Apple may be out-earning its rivals, but there’s one place it’s lagging behind: political lobbying.
While companies like Google and Facebook continued to pour millions of dollars into influencing U.S. lawmakers during Q3, Apple spent a fraction of this sum.
According to recently published data, between July and September Google spent $3.94 million on lobbying, while Facebook spent $2.45 million. Apple, for its part, spent just over $1 million — mainly pushing issues related to consumer health legislation, transportation of lithium ion batteries, international taxes, e-books, medical devices, and copyright.
The trusty green lock you should be paying attention to while surfing. Screenshot: Alex Heath/ Cult of Mac
Recent reports of iCloud phishing attempts in China illustrate just how important it is always verify that you’re logging into legitimate websites before you enter your precious passwords.
To help, Apple today outlined how users can protect themselves from phishing attacks, in which bad guys pose as legitimate entities in an attempt to gain sensitive data on the web. Apple’s simple PSA page shows how web surfers can verify the authenticity of any website.
On the other hand, every time you type in Spotlight, your location and local search terms are sent to Apple, and, according to developer Landon Fuller, other third parties like Microsoft.
Fuller’s created a website, Fix Mac OS X Yosemite, where he’s posted up a way to stop Yosemite from sending such private data out. He’s also been contributing to a developer project on GitHub to find out and fix other ways that OS X phones home.
As anyone who’s worked with technology in the past decade can tell you, the thorniest technical challenges aren’t typically those that deal directly with hardware and software. No, in most cases, the toughest things to troubleshoot and fix lie along the human spectrum. System administrators have long known this, coming up with acronyms like PEBCAK and ID-10T errors.
The same goes for security, which in Apple’s case affects an ever-increasing number of people who not be savvy to the ways of information security.
From beloved material to pariah, no-one wants to touch sapphire now Apple’s ditched its plans.
The start of any innovative business should be identifying a service that the current market leader in the sector is not supplying.
With Apple’s failure to provide sapphire displays for its latest iPhones — thanks to the spectacular collapse of now-bankrupt supplier GT Advanced Technologies – you’d think that other smartphone makers would be climbing over one another to bring sapphire-enhanced smartphones to market; demonstrating that they can do what Tim Cook and his billions of dollars weren’t able to.
Which is why it’s something of a surprise (or perhaps not!) to hear that Apple’s troubles with sapphire displays has pretty much discouraged other companies from trying the same thing.
Jonathan Mann turns his fascination with Apple into catchy pop songs. Photo: Funcrunch Photo/Flickr
Steve Jobs wasn’t in the habit of dancing at Apple events. But in 2010, prior to a press conference where he addressed concerns about the new iPhone’s antenna, a song lampooning the controversy got Jobs dancing in the wings before he faced off with journalists.
The song in question, which played on a big screen to kick off the event, was the work of YouTube musician and Apple fan Jonathan Mann, who has spent the past five years composing a new song each day and posting it online.
“I heard later on from an Apple PR person that Steve Jobs was bopping along in the wings as the song was playing” at the Antennagate press conference, says Mann, speaking with Cult of Mac. “It was a surreal moment in my life.”
Antennagate went away, but Mann became the go-to guy for jingles about all things Cupertino. To date he has written 38 songs about Apple, touching on everything from Craig Federighi’s WWDC performance to the unveiling of the Apple Watch. His clever ideas and quick turnaround times have turned him into YouTube’s premier Apple songsmith.
Ireland will apparently announce plans to phase out its “Double Irish” tax arrangement that has allowed companies like Apple and Google to save billions, according to a Reuters report citing sources familiar with the matter.
Over the past 18 months, the country has been criticized by both the United States and Europe for tax loopholes that let companies slash their overseas tax rate to single digits. Preliminary findings by the European Commission recently slammed a “sweetheart” tax deal on the part of Ireland that allowed Apple to avoid paying taxes by building up a massive offshore cash pile of $137.7 billion in the country.