Some in the tech press marveled at the look of the new MacBook but said the keys and track pad felt awkward and would take getting used to. Photo: Apple
Today’s media presentation was billed as an Apple Watch event and even its name, “Spring Forward,” had the press preoccupied with time and wrist-based computing.
But journalists in attendance were just as excited to learn about a completely reinvented Retina MacBook. Reporters covering the Apple unveiling eagerly shared initial impressions once they got their hands on Apple’s thinnest, lightest computer yet.
The biggest surprise about today’s big Apple Watch event? That Cupertino’s upcoming wearable didn’t really steal the show.
We got a few new details about the smartwatch, but Tim Cook and crew really blew our minds with several other big announcements. Here are the most important revelations from the show at San Francisco’s Yerba Buena Center for the Arts.
After three years without being the most represented company on-screen in Hollywood movies, Apple once again topped the list: appearing in 9 of the 35 movies which scored big at the U.S. weekend box office at some point in the last year, representing one quarter of all #1s.
2014 was the year Apple took the lead against Samsung. Photo: HBO/Cult of Android
Of the smartphone stories which played out in 2014, two of the biggest were the triumph of Apple’s iPhone 6, which sold a massive 10 million+ units in its opening weekend alone, and the faltering of Samsung, which fell from the dominant position it had enjoyed since 2011.
Today, a new report from Gartner (paywall) breaks down both the 1.2 billion smartphone sales that took place worldwide last year, and also the sales from Q4 2014 — revealing how Apple leaped ahead in the smartphone category, while the South Korean tech giant Samsung started to lose its footing.
Make no mistake about it: this was the year everything changed.
Apple can be an incredibly demanding company to work for, but just getting in the door is nearly impossible.
The hiring process for Apple retail is fairly lengthy, but according to UX designer Luis Abreu, landing a job at the mothership in Cupertino is an even longer, more grueling process — which he just suffered through firsthand.