Yep, Apple’s worth a whole lot of money right now. As if you didn’t know that already. Photo: Pierre Marcel/Flickr CC
AAPL shares sure have experienced a crazy roller coaster ride this year. Splitting 7-to-1 earlier in 2014, a fantastic run of product launches and announcements since then has driven Apple stock higher and higher. Earlier this month we noted that Apple was now worth more than the entire Russian stock market, and today it has hit a personal-best market cap of $700 billion.
This happened as Apple’s share price rose to the $119.65 mark, bringing it to a pre-split price of $837.13. For those keeping tabs at home, not only is this better than Apple’s last high point, when it was valued around $650 in late 2012, but it also represents a massive 50% increase since January this year.
Which hands are Jimmy Fallon’s vs. Justin Timberlake’s? Screenshot: Cult of Mac
With Black Friday just a few days away, Apple has just debuted two new television ads for the iPhone 6 and iPhone 6 Plus: one focused on how great the iPhone is at gaming, and the other showing off iOS 8’s impressive new Continuity features.
In previous years, Apple Stores around the world have turned their logos red to mark World AIDS Day. Photo: Onguito/Iconosquare
Apple has announced plans for its “biggest fundraising push yet” for this year’s World AIDS Day on December 1 — with a dedicated new section of the App Store, and plans to donate a portion of all sales on two of the year’s busiest shopping days.
“Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give,” Tim Cook said in a statement. “For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact.”
“This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”
The patent-holding consortium Rockstar — which includes Apple among its members, alongside Microsoft, BlackBerry and others — has reached a settlement with Google.
In a lawsuit filed last October, Rockstar alleged that Google was infringing on 7 different search-related patents, which had been acquired by Rockstar in 2011 following the bankruptcy of networking products supplier Nortel.
Rockstar outbid Google to acquire the patents, for which it paid $4.5 billion. Some reports put Apple’s contribution as high as $2.6 billion.
Apple may build smoke detectors into future Macs and iOS devices, according to a patent application published Thursday.
As users move toward the smart home, courtesy of services like Apple’s HomeKit, the idea is that Macs, iPhones and iPads could intelligently monitor for signs of a fire and trigger various mechanisms accordingly.
This could mean sending users a text or email alerting them of the danger, calling 911 for emergency assistance, or even activating fire suppression equipment.
Now photos published by the Wall Street Journal show some of GTAT’s sapphire errors, made just days before Apple signed a deal for the company to produce sapphire displays to be used in next generation iPhones. The 578 pound sapphire cylinders — known as boules — featured multiple flaws, which rendered the majority unusable.
While Apple certainly pushes its manufacturers hard to seemingly achieve the impossible on tighter and tighter profit margins, the picture that emerges from the WSJ article is of GT as a chaotic company, struggling from the very start to fulfil Apple’s expectations.
Back entrance to GTAT’s sapphire plant in Mesa, AZ. Photo: Buster Hein/Cult of Mac
Apple plans to repurpose its factory in Mesa, Arizona, following the spectacular implosion of its relationship with sapphire manufacturer GT Advanced Technologies.
A report from Bloomberg cites Mesa City Manager Christopher Brady as the source of the information. Apple, for its part, has said that it wants to focus “on preserving jobs in Arizona” and will continue to “work with state and local officials as we consider our next steps.”
One of the first arguments that springs up in the many debates of Mac versus PC is cost. Traditionally, Apple computers come with premium price tags, which are almost always well-deserved. But there are a handful of Apple machines that were priced well above what you would normally expect to pay, even for Cupertino’s latest computer.
In today’s video, we take a look at the five most expensive Macs of all time — and tell you how much they would cost today with their price tags adjusted for inflation. You might think the new Retina 5K iMac is outrageously expensive, but compared to some of Apple’s older machines, it’s not that pricey.
Apple’s put the heat on Intel, and the chipmaker is doing some reorg to make things right. Photo: Intel
Intel is losing against ARM when it comes to mobile. This is incontrovertible. In smartphones and tablets, Intel’s chips just haven’t been able to compete with the likes of Apple, Samsung, Qualcomm, and Nvidia…. despite the billions of dollars Intel has spent trying to heavily subsidize things like Atom-powered Android phones.
Not so surprisingly, Intel’s mobile and tablet business isn’t profitable. But Intel’s about to do a little bit of creative accounting to make it’s mobile and tablet divisions profitable: merge them into the PC division.