Apple: Europe doesn’t understand how we make money


Tim Cook has always insisted that Apple is no tax dodger.
Photo: Ste Smith/Cult of Mac

Apple has filed a defense against its massive European Commission tax bill, arguing that it shouldn’t have to pay its $14 billion tax bill, and that the request should be either totally or partially annulled.

The argument, essentially, is a 14-point extension of Tim Cook’s previous assertion that existing tax codes are designed for an industrial, rather than a digital age.

Apple asserts that the European Commission misunderstands Apple’s business dealings, and says the reason it shouldn’t have to pay massive taxes in Ireland is because the actual profit-driving work Apple does is carried out elsewhere.

iPhone 8’s ‘revolutionary’ FaceTime camera to bring facial recognition


iPhone 8 facial recognition
You'll be able to unlock your iPhone simply by looking at it.
Photo: Ste Smith/Cult of Mac

This year’s iPhone 8 will offer a “revolutionary” FaceTime camera that will be capable of facial recognition and iris scanning, according to one reliable analyst.

Apple is expected to do away with the handset’s physical Home button and Touch ID in favor of a larger display and a mini Touch Bar. Facial recognition could well become the new method of unlocking your iPhone and securing your apps.

Apple debuts two new ads showing off iPhone 7 Plus Portrait Mode


Screen Shot 2017-02-21 at 12.27.41
Portrait Mode is a big selling point for the iPhone 7 Plus.
Photo: Apple

Apple has debuted two new ads, both shared to its YouTube page, showing off the Portrait Mode feature of the iPhone 7 Plus.

As with other ads in the series, Apple shows how the larger-sized iPhone is able to detect depth in pictures and use this to improve the quality of snaps by separating the subject from their background.

Check the ads out below.

Apple’s ‘One Night’ ads show iPhone photography around the globe


Screen Shot 2017-02-21 at 08.04.30
Apple's new ads have an international flavor.
Photo: Apple

Apple has debuted four new ads on its YouTube channel, showing off the photography prowess of the iPhone 7 through 15 second snapshots of four different cities.

The ads highlight Johannesburg, New York, Shanghai and Tokyo, and focus particularly on the iPhone’s ability to shoot in low light conditions. Check them out below.

Apple seeds new betas for iOS, watchOS and tvOS


iOS 10.3 is full of new features.
Photo: Ste Smith/Cult of Mac

Developers received a fresh new batch of updates from Apple today: the third beta builds for iOS 10.3, watchOS 3.2 and tvOS 10.2.

The new beta builds come two weeks after Apple’s last betas got made available to developers, bringing a host of bug fixes, performance improvements and even some new features and UI changes for iPhone, iPad, Apple Watch and Apple TV.

Apple is America’s fifth most reputable company


Will Apple ever bring manufacturing jobs back to America?
Would you buy a used Apple Car from these people?
Photo: Adam Fagen/Flickr CC

In something of a rare showing for the usually top-performing company, Apple takes “only” fifth place in the 2017 Harris Pool’s Reputation Quotient Ratings.

The list, which considers the “100 most visible companies,” is based on 20 different attributes — such as a company’s emotional appeal, social responsibility, financial performance, products and services, and more.

YouTube is killing 30-second unskippable ads


YouTube's most annoying feature is going.
Photo: Cult of Mac

Google has confirmed plans to scrap 30-second unskippable ads on YouTube in 2018.

The clips, which users are forced to watch before their chosen video, are seen as a nuisance to viewers. Google will instead focus on “formats that work well for both users and advertisers.”

Apple expected to introduce red iPhone 7 in March


For now, if you want a red iPhone, you have to buy a red case.
For now, if you want a red iPhone, you have to buy a red case.
Photo: Apple

Apple will debut a new red variant of the iPhone 7 and iPhone 7 Plus at a media event in March, a new report claims, citing a Barclays analyst.

The report also claims the March event will see Apple introduce a new iPad Pro lineup, as well as a new Apple Watch band and an added iPhone SE storage option.

Apple reportedly snaps up Israeli facial-recognition company


iPhone 8 facial recognition
How facial recognition could work on a future iPhone.
Photo: Ste Smith/Cult of Mac

Apple has reportedly acquired RealFace, an Israeli startup that developed facial-recognition technology for user authentication.

The news comes shortly after a separate report claiming that Apple is planning to incorporate new biometric security systems into future iPhones starting in 2018.

Some popular Mac apps fail as developer certificates expire


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1Password is one of the apps that stopped working this weekend.
Photo: AgileBits

Several popular Mac apps began crashing over the weekend after their developer certificates expired.

The apps suddenly refused to open due to a change Apple made to its signing policy last year. Apple now requires that all apps from the Mac App Store have a valid provisioning profile that must be updated periodically.