Apple’s new acquisition will help it better market to customers


DataTiger 2
Apple pounced on this startup like a, well, a DataTiger.
Screenshot: DataTiger

Apple has reportedly snapped up U.K.-based digital marketing company DataTiger.

The company offers tools for optimizing companies’ “marketing flows for … customers in real-time across all channels.” This makes it possible to better target customers with relevant materials and advertisements.

Apple’s original TV shows will get a sneak preview at March 25 event


apple tvPIC
Don't expect them to officially debut until later in 2019, however.
Photo: Jim Merithew/Cult of Mac

Apple’s March 25 media event will be dedicated to services — and that will include the first glimpses of video content from Apple’s original TV series.

While we’ll get a look at some video clips, however, customers shouldn’t expect the series to debut immediately after the event.

Drake drops $400,000 on blue diamond iPhone case


Drake iPhone case
When an ordinary Otter Box won't do.
Screenshot: Jason of Beverly Hills/Instagram

Canadian rapper Drake reportedly spent $400,000 to have a case for his iPhone X covered in diamonds and white gold.

Drake is known to have a thing for bling, but this one appears off the charts. The case is 18k white gold and is covered with small blue diamonds. In the center is a white gold owl, the logo for his record company, with two big diamonds for eyes.

Lego adds spooky augmented reality ghosts to new playsets


Hidden Side sets combine Lego bricks with augmented reality ghosts.
Hidden Side sets combine Lego bricks with augmented reality ghosts.
Photo: Lego Group

Lego is exploring the cutting edge of play with its Hidden Side sets. These include augmented reality (AR) ghosts that children catch on their iPhone or Android.

This upcoming offering from the toy giant is in line with all of AR, which combines the real world with the digital one. 

iPhone SE returns — grab one before they disappear


iPhone SE
Bag a bargain iPhone SE before it's too late!
Photo: Sam Mills/Cult of Mac

The iPhone SE is making a rare appearance on Apple’s clearance page. This discontinued model was already inexpensive, and it’s available now for $100 less than the usual price.

But don’t dither; it’s likely to sell out again quickly.

UPDATE: Sold out.


The inevitable visual ‘sub’ pun.
The inevitable visual ‘sub’ pun.
Photo: Marion Doss/Flickr CC

UAG’s translucent folio case protects your iPad while showing it off


Despite being semi-transparent, UAG’s Plyo Series meets military drop-test standards.
Despite being semi-transparent, UAG’s Plyo Series meets military drop-test standards.
Photo: UAG

Urban Armor Gear‘s Plyo Series doesn’t hide your fancy new iPad inside a bulky case.  It protects your expensive tablet but includes translucent plastic so it can still be seen.

This case, which also serves as a stand, is currently available only for the most recent 9.7-inch iPad models.

Apple’s iPhone sales problem isn’t limited to China


iPhone sales
Critics say Apple needs to build more affordable iPhones. The XR is a start.
Photo: Apple

China is not the only part of the world where Apple’s iPhone is losing market share to hard-charging Chinese brands.

Sales of the iPhone are falling off in Europe and Thailand, the second-biggest smartphone market in Southeast Asia, where shipments fell by more than 50 percent.