During quarterly earnings calls, many executives deploy language designed to puff up, excuse or obfuscate their companies’ recent performance. The goal is to make investors pant with delight over implied future success. And ultimately to give the company more money. Always. More. Money.

But when you’re Apple — with a mind-blowing market cap and a seemingly never-ending supply of hit products — you typically don’t need to craft hopeful-yet-non-material statements or deflect questions designed to get at the bottom line.

Apple’s next earnings call takes place this afternoon. CEO Tim Cook and CFO Luca Maestri will report on all the numbers. Because of dips in iPhone 14 supplies and no new Macs released between October and December, some analysts expect a slight decline in revenue for the latest quarter.

Wall Street expects Q1 2023 earnings per share of $1.94 to $1.98 (down from $2.10 last year) on roughly $122 billion in revenue (down from $123.9 billion last year).

Note that Q1 refers to Apple’s fiscal calendar Q1, which the company considers to be the holiday season, though most people think of it as the fourth quarter of the year.

February 1, 2010: The tech-loving world goes into meltdown at the sight of comedian Stephen Colbert using a prerelease iPad to read nominations during the Grammy Awards show.

“Jay-Z, did you not get one of these in your gift bag?” Colbert quips from the stage. “Am I cooler than you?”

The celebrity sneak peek is all part of Apple’s big (and wildly successful) plan to hype its upcoming tablet.

Analysts don’t expect to be wowed when Apple announces the results of its most recent financial quarter Thursday. They predict the company’s revenue declined slightly during the October-through-December period.

Feeding into the prediction is the struggle Apple had meeting iPhone demand during the quarter, which a top market-analysis firm says could have caused a double-digit drop in shipments. Plus, Apple broke tradition by not introducing new Macs.

Legendary Apple design chief Jony Ive, responsible for the look and feel of iconic products like iPhone, grabbed headlines Wednesday for a new creation — a big, red paper nose. That may sound odd, but it’s for a good cause.

Ive and his team came up with the nose to go along with Red Nose Day, March 17. That’s charity Comic Relief’s day of giving in the U.K. and around the world to help end poverty, particularly among children.

Best-known for keyboards, Keychron rolled out its new ultra-lightweight M3 wireless mouse Tuesday, touting its strong build and robust features for Mac users and others.

“To accompany it, we have designed the smallest Type-C 2.4 GHz receiver for M3, which is compatible with MacBook and other laptops,” Keychron said.

And at $49, the svelte new optical mouse is affordable, too.

Legendary in rock’n’roll history for its Marshall stacks of amplifiers, the English company recently added a rugged Bluetooth speaker to the top of its growing lineup — the Middleton.

Like Marshall’s other portable wireless speakers — which all have proper English names, by the way — it looks like a guitar amp.

And this top-of-the-line number not only “goes to 11,” but it’s weatherproof and features multidirectional sound, too.

Wouldn’t it be great if the right job opened the door to building a killer computer setup? It happened for design and product lead Jaime Creixems.

Today’s featured setup is his M1 Max MacBook Pro and Studio Display-driven wonderland, complete with excellent audio equipment and fun sidelights like Lego sets.

Netflix greatly increased the amount of its most-popular content with support for spatial audio, which lets the tv shows and films offer a surround sound-like experience but without all the speakers.

But the enhanced sound is not for every subscriber. The streaming service is using spatial audio as a way to tempt viewers to its Premium plan.

Major League Soccer fans in more than 100 countries can now sign up for the MLS Season Pass subscription service via the Apple TV app and Apple TV+, Cupertino said Wednesday.

This comes ahead of the 2023 season’s launch on February 25. The new service will air all MLS and Leagues Cup matches, plus hundreds of MLS NEXT Pro and MLS NEXT games, Apple said.

Following the release of iOS 16.3 last week, Apple has stopped signing iOS 16.2. This means it is no longer possible to downgrade your iPhone to the older iOS build.

If your iPhone is still running iOS 16.2, you can update it to iOS 16.3 without issues.