Tim Cook will return to Duke for 2018 commencement address

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Tim Cook
Never let a commencement address get in the way of some iPhone X advertising!
Photo: Duke University

Tim Cook will give the commencement address for Duke University’s graduating class on May 13, 2018.

Cook is a 1988 MBA graduate of Duke University’s Fuqua School of Business, as well as a member of the university’s Board of Trustees. Cook has previously given successful, inspirational and funny commencement addresses at MIT, Auburn University (which he attended before Duke), and George Washington University.

Check out the Duke University announcement video, featuring a whole lot of animojis, below.

Hearst family ranch provides solar power to Apple Park

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Apple Park1
Apple Park not only looks spectacular, it's environmentally friendly too.
Photo: Duncan Sinfield

California’s historic Hearst cattle ranch is being used as a hybrid solar farm to provide power for Apple — partly thanks to Steve Jobs.

The Hearst ranch takes up 150,000 acres, split across two properties, on the border of San Luis Obispo County in central California. The land has been used for raising cattle since 1865, but are now also being used as the home of a 2,900-acre solar farm, which is providing energy to power the Apple Park campus.

Today in Apple history: Letterpad gives us a preview of Apple Watch gaming

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Letterpad was one of the first games we got to see on Apple Watch.
'Letterpad' was one of the first games we got to see on Apple Watch.
Photo: NimbleBit

January 21: Today in Apple history: Letterpad gives us a preview of Apple Watch gamingJanuary 21, 2015: Months before the first Apple Watch goes on sale, users get a glimpse at what playing games might look like on the wearable.

Thanks to Apple making the WatchKit API available to third parties, game developer NimbleBit releases a mockup of its simple work-in-progess word game, Letterpad. Suddenly, we get a desire to play games on our wrist that we haven’t had since the days of the Nintendo Game & Watch three decades earlier.

Today in Apple history: Sequel to ‘1984’ Mac ad bombs hard

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The
The "Lemmings" ad was a massive disaster for Apple.
Photo illustration: Ste Smith/Cult of Mac

January 20: Today in Apple history: 'Lemmings' sequel to '1984' Mac ad bombs hard January 20, 1985: Apple attempts to build on the triumph of the previous year’s “1984” Macintosh commercial with another Super Bowl ad.

Called “Lemmings,” the ad for a new business platform called The Macintosh Office depicts blindfolded executives marching to their doom. The widely reviled ad will go down in history as one of Apple’s biggest stinkers.

How Apple’s going to spend its massive fortune, this week on The CultCast

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CultCast Tim Cook money
Apple's bringing home it's massive fortune.
Photo: Business Insider

This week on a very spicy edition of The CultCast: Tim Cook is thrilled with the new U.S. tax overhaul, and has some exciting plans to spend Apple’s massive fortune. Plus: Forget other smart speakers — we’ll tell you why we’re now even more excited for HomePod. And stick around for our favorite movies, shows and sausages in an all-new, very weird “What We’re Into!”

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code CultCast at checkout to get 10% off any hosting plan.

Cult of Mac Magazine: Apple says it will add $350 billion to U.S. economy and more!

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cover
Apple says it will add over 20,000 new jobs in the next five years by hiring for new jobs at its existing campuses and the new one.
Photo: Ste Smith/Cult of Mac

Apple’s big tax break is about to unleash an avalanche of spending from the iPhone-maker. In a public statement earlier this week, Apple revealed its plans to contribute $350 billion to the U.S. economy over the next five years now that the fee for repatriating its mountain of overseas cash has been significantly lowered.

In this week’s issue, you’ll find that story and more. Tim Cook has revealed that a future iOS 11 update will let users disable their iPhone’s throttling feature. Learn how to get the best battery life from your MacBook. It’s the last week to get your preorders in for Juuk’s new three-think Velo Apple Watch band! Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

Apple raids Silicon Valley Data Science for new hires

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Apple Park1
Apple's building a huge team of data scientists.
Photo: Duncan Sinfield