Apple is developing a special AI chip for iPhone

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A10 Fusion
Custom AI-powered silicon could be Apple's next big thing.
Photo: Apple

Apple is allegedly planning to take its Artificial Intelligence game to an all-new level an AI-powered iPhone chip.

In a race to catch up with the competition at Amazon and Google, Apple has a team of engineers working on a new piece of silicon that’s dedicated to processing artificial intelligence commands which could lead to improved battery life.

Is it time for Apple to say goodbye to Jony Ive? [Friday Night Fights]

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friday_night_fights
Is Apple in desperate need of new ideas?
Photo: Ste Smith/Cult of Mac

It’s been some time since Apple delivered something really revolutionary. Every product in its stores looks just like it did last year… and the year before that… and the year before that.

Friday Night Fights bugFans will pin most of the blame on chief design officer Jony Ive. After more than two decades of spectacular and unparalleled ideas, it seems Steve Jobs’s best friend is running on empty. Is it time for him to go to make room for fresh blood and new ideas?

Join us in this week’s Friday Night Fight as we battle it out over whether Apple’s design team needs significant change.

Investigators suspect iOS device in plane crash that killed 66

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iPhone on plane
Apple is not involved in the investigation.
Photo: Ste Smith/Cult of Mac

French officials are investigating the possibility of whether an iPhone or iPad was the cause of EgyptAir Flight 804.

The 2016 crashed killed 66 people yet the investigators have been stumped on what brought the plane down. Some new clues may hint that it was an overheating iOS device that sparked the catastrophe.

Tidal loses third CEO in two years

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Jay Z's got 99 problems, and Apple Music is one.
Jay Z can't find a reliable CEO.
Photo: Flickr/NRK P3

Jay Z’s struggling Tidal music streaming service is saying goodbye to its third CEO in two years.

The company reportedly parted way with top executive Jeff Toig, though no replacement has been named. Tidal has had a revolving door of CEOs during its troubled history. Toig took over the reigns of Tidal just 18 months ago.

Celebrate Memorial Day with huge Watch Store sale! [Watch Store]

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We've selected many of our best brands for this sale including Burkley, Bucardo, Clessant, JUUK, Just Mobile and many more!
Photo: Ste Smith/Cult of Mac

Memorial Day weekend is no exception to the epic sales typically found on holiday weekends. In addition to a little R&R, why not spend a minute treating yourself to some great scores for Apple Watch?

Cult of Mac Watch Store’s Memorial Day Weekend Sale will offer 20 percent off the majority of our vendors. You’ll find great discounts on some of our most popular brands for Apple Watch straps, chargers and stands. Some of these vendors include: Bucardo, Burkley, Juuk, Just Mobile, Strapple, Clessant and many more.

Sale ends next, so check out these stellar discounts while they last, and check out some of our featured brands below:

Microsoft brings its new game streaming platform to iOS

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Mixer offers live-streaming that's actually live.
Mixer offers live-streaming that's actually live.
Photo: Microsoft

The New Yorker‘s stunning new cover was painted on an iPad

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Not bad for a picture painted with an iPad. Or with anything, actually.
Photo: New Yorker

Looking for more evidence that the iPad Pro can be used to create stunning artwork? The cover of the latest issue of The New Yorker might be just the proof you’re searching for.

Created by the magazine’s long-time art editor Jorge Colombo, it depicts kids playing basketball near to his home in Brooklyn. “This was a risky drawing to make,” he said. “I kept worrying that the ball would hit me or the iPad.” Not that he let that stop him from creating a stunning image!

We talk iPhone’s 8 big price hike and our favorite HomeKit smart lights on The CultCast

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Would you pay $1200 for iPhone 8?
Would you pay $1200 for iPhone 8?
Photo: @YSR50

This week, on The CultCast: rumors point to a big iPhone 8 price hike. What’s the max you would pay? Plus: Intel makes a huge move to push Thunderbolt into the mainstream; Ikea about to drop tons of great HomeKit gadgets on us; DJI’s Spark selfie drone is a compact powerhouse; we’ll tell you about our favorite smart lights; and we’ll tell you about the weird and whacky gadgets we’re reviewing in an all-new Under Review!

Our thanks to Blue Apron for supporting this episode. Blue Apron makes it easy to cook delicious meals at home. Get your first three meals free at BlueApron.com/CultCast.

Today in Apple history: Apple worth more than Microsoft for first time

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moneyapple
It was a big day for Apple!
Photo: Ste Smith/Cult of Mac/401Calculator

May26May 26, 2010: In a massive milestone, Apple passes Microsoft to become the world’s most valuable technology company.

The changing of the guard is particularly amazing given that that just 15 years earlier, Apple was close to dead, while Microsoft was dominating the tech world thanks to Windows.