Apple has received a glimpse of hope in its giant $14.4 billion tax battle against the EU. On Tuesday, the European Commission’s similar tax case against Starbucks collapsed. The EC claimed that Starbucks had received an unfair sweetheart tax deal in the Netherlands. The European Commission’s General Court overturned this earlier 2015 decision.
But another case against Fiat Chrysler concluded with the European court saying that it had enjoyed preferential tax treatment in Luxembourg.
Apple could get an early indication about the likely outcome of its giant European Union (EU) tax case early this week.
Apple was in court last week protesting its 13 billion ($14.4 billion) tax bill from the EU. Although the case is likely to drag on for months, two related cases will be ruled on this week. They may offer Apple some clues about its chances of success.
Apple and Google may be two of the biggest companies in the tech industry, but they’re both losing to Starbucks when it comes to one important metric.
No, we’re not talking about numbers of coffees made per year, but rather the success of their respective mobile payment services. According to a new report, the Starbucks mobile payments app is currently outperforming Apple Pay, Google Pay and Samsung Pay to cement its place as the most successful mobile payments app.
The redesigned App Store has been a boon for developers, based on new third-party data that shows getting a little promotion goes a long way when it comes to downloads.
With the launch of iOS 11, Apple made some big changes to how iPhone and iPad users browse apps in the App Store. App Store shoppers are now greeted by big promotions for the App of the Day and Game of the Day which has become worth a lot of money to developers if you’re lucky enough to be selected.
Did you buy the new Mac Pro with 50 percent more cores? No? Then you still have a spare $3,000 lying around. But you don’t need to pay that much to get a refurbished iPad Pro, an unlocked iPhone, and even free coffee with this week’s best Apple deals.
We’re months away from being able to shackle our wrists to the Apple Watch, but the UI designers at Impekable have been busy dreaming up new app experiences that will delight wearers once the timepiece is finally available.
“Our concept was to re-envision how Apple Watch could enhance the Starbucks customer experience by providing an even better way to order rather than standing in a long line,” Impekable’s founder Pek Pongpaet told Cult of Mac. “Wouldn’t it be cool if I could just go grab a table, order one of my usual drinks, pay for it using Apple Pay or my Starbucks card and get notified when my drink is ready – all from my phone without leaving the comfort of my seat?”
Starbucks CEO Howard Schultz says we are witnessing a huge shift in the way people buy things in America, and even though his brick and mortar Starbucks stores aren’t supporting Apple Pay right now, he still thinks it’s great for business.
Schultz appeared on CNBC this morning to talk about Starbucks’ mobile payments where he was taken to quipped by Jim Cramer for bragging in March that Starbucks had a big lead in mobile payments with its Starbucks app, only to get leap frogged by Apple Pay this month.
The Java King was adamant Stars’ currency would be relevant ‘at some point in the future’ but admitted there’s no other company that can get shoppers to change their behavior like Apple.
Watch today’s Cult of Mac news roundup for details on a lawsuit filed by Apple employees. Plus, you’ll get info on the latest Apple software updates, a look at the Starbucks app’s new capabilities and Jimmy Kimmel’s hilarious iWatch prank.