Starbucks has always been a last-ditch sanctuary for the connected in a largely-still-wireless world, but the free WiFi you can get there is often bloated with dozens of slackers, choking up the pipe with inappropriate Netflix streaming and large downloads.
But WiFi at Starbucks is about to get orders of magnitude better. Google has just announced that they are taking over WiFi at Starbucks, and will be the new exclusive provider of sweet, sweet Internet at over 7,000 Starbucks locations in the United States.
Coffee shop + Internet—it’s a pairing that many us have come to rely on. WiFi access makes work time, downtime, travel time and lots of in-between times more enjoyable and productive. That’s why we’re teaming up with Starbucks to bring faster, free WiFi connections to all 7,000 company-operated Starbucks stores in the United States over the next 18 months. When your local Starbucks WiFi network goes Google, you’ll be able to surf the web at speeds up to 10x faster than before. If you’re in a Google Fiber city, we’re hoping to get you a connection that’s up to 100x faster.
One hundred times faster? That’s enough to get me into a Starbucks again, even if the coffee never could. Expect to see Google Starbucks WiFi networks at your local Melville-inspired joe slinger soon.
Source: Google Blog