How Steve Jobs poached a Microsoft employee with a restaurant menu

By

A successful Steve Jobs recruitment pitch came from an Il Fornaio menu. (It's an Italian restaurant in Palo Alto, California.)
"Do you want to eat pasta all your life, or join me and change the world?"
Photo: Lou Stejskal/Flickr CC

It’s not exactly breaking news that Steve Jobs was a great salesman. But a hilarious anecdote from Adam Fisher’s recent oral history of Silicon Valley, Valley of Genius, gives a great example of Jobs’ next-level skills.

Want to know how Jobs persuaded a product marketing expert from Microsoft to join his company NeXT? It turns out it involved little more than a bit of patented Steve Jobs charm — and a helping hand from a local Italian restaurant menu.

Even a fat Apple paycheck won’t buy an overpriced Bay Area house

By

Apple salaries
Hardware engineers at Apple's Cupertino campus.
Photo: Apple

Your fantasy about working in Cupertino probably leads you to believe the pay is good. You would be correct, but according to more than half of the developers and supervisors at Apple, even their fat paychecks aren’t not enough to afford a house in the San Francisco Bay Area.

Some 60 percent of Apple workers, as surveyed by anonymous messaging app Blind, say home prices are too spendy even with salaries that exceed the national average by more than double.

Apple lists good deeds to avoid Cupertino ‘head tax’

By

Apple Park Close up
Apple has long been based in Cupertino, where Steve Jobs grew up.
Photo: Apple

Apple is the reason why most non-locals know the name Cupertino. Just in case free international advertising wasn’t enough, however, the company just sent a letter to the Cupertino City Council, outlining all the nice things Apple does to benefit its hometown.

Although it doesn’t mention it, the letter conveniently arrives on the eve of a discussion on whether to impose a “head tax” on Apple employees in the area.

Learn to code on iOS with awesome perks — for a price

By

This is a great opportunity to add the super marketable skill of coding to your resume.
Lambda School's coding academy sounds almost too good to be true.
Photo: Cult of Mac

A Silicon Valley is offering wannabe coders the opportunity to get a free MacBook and free housing while taking their 30-week iOS coding course.

Of course, there’s a bit of a catch with the offer. Lambda School CEO Austen Allred revealed his school’s amazing offer along with the stipulation that if you do find a job and start earning over $50k a year, you have to pay the school back.

Foxconn starts Silicon Valley invasion with new AI company

By

Foxconn AI
Foxconn founder Terry Gou, right, plans to bring a new AI-centered company to the Silicon Valley.
Photo: Voice of America/Wikimedia Commons

Foxconn Technologies is starting a new company in California’s Silicon Valley to concentrate on artificial intelligence for factory floor automation.

The plan comes as Foxconn looks for ways to deal with the slowdown of smartphone sales globally, demands for higher wages and a changing workforce that is sidestepping manufacturing. Foxconn assembles thousands of iPhones and iPads and is among Apple’s biggest contractors.

Apple Park sparks huge rise in property values

By

Apple Park
Apple's new "Spaceship" campus is contributing to soaring property values.
Photo: Duncan Sinfield

Innovation is great but having it as a neighbor can be a mixed blessing.

Silicon Valley counties are reporting soaring property values thanks to a tech sector boom led by Apple and Google, who have spent the last few years buying huge swaths of land to build new headquarters.

Big Sick creators write funny immigration TV series for Apple

By

big sick
Kumail Nanjiani and Emily V. Gordon are writing a TV show for Apple.
Photo: Film Nation Entertainment

Immigration is one of the hottest issues in Washington D.C. this week and with a little help from Apple, the issue is about to take over Hollywood too.

Apple is developing yet another original TV show called Little America that’s being written by Silicon Valley star Kumail Nanjiani and his partner Emily V. Gordon.

Apple raids Silicon Valley Data Science for new hires

By

Apple Park1
Apple's building a huge team of data scientists.
Photo: Duncan Sinfield

12 white dudes in room is totally diverse, says Apple VP of Diversity

By

diversity Apple
Apple is pledging to do more on the diversity front.
Photo: Apple

Creating diversity at Apple isn’t just about making sure more people of color get added to the mix, according to the exec put in charge of creating a more diverse and inclusive culture at the iPhone maker’s offices.

Denise Young Smith, Apple VP of Diversity and Inclusion, was part of a recent panel discussion on fighting racial injustice where she talked about her mission at Apple. White men currently account for 56% of Apple’s workforce, but Young Smith says that doesn’t mean the company isn’t diverse.

Apple’s self-driving Lexus gets caught on camera

By

Apple Car
Apple's Lexus is decked out in sensors.
Photo: Bloomberg

Apple’s self-driving cars have been spotted in the wild for the first time, giving fans an early peek at the tech that could change roads forever.

The California DMV issued a permit to Apple earlier this month allowing it to test its self-driving cars on public roads. Apple is only registered to drive three Lexus cars around Silicon Valley, but the company is wasting no time in its efforts to catch up to the competition.