White House uses Steve Jobs video to recruit techies


Steve Jobs is the star of the government's new ad campaign.
Steve Jobs is the star of the government's new ad campaign.
Photo: U.S. Digital Service

The U.S. government has always had a hard time getting techies to work for it, but with a little help from Steve Jobs, the White House’s Digital Service team is hoping that will change.

President Barack Obama created the U.S. Digital Service as a “startup” within the White House in 2014 to help improve and expand the government’s online services. The service just launched a new marketing campaign this week that features Jobs giving inspirational advice to people who want to change the world.

See Uncle Steve posthumously recruit government tech workers in the ad below.

“Everything around you that you call life was made up by people that were no smarter than you,” Jobs says in the clip. “And you can change it, you can influence it, you can build your own things that other people can use.

Jobs’ words come from a 1994 interview he gave while CEO of NeXT. This is the first marketing campaign not created by Apple that features Jobs’ image and voice.

The government hopes Steve’s words can be used to inspire people to ditch Silicon Valley for federal jobs. But with Donald Trump taking over the White House tomorrow, living a life of public service may not sound too appealing to techies at the moment.

Here’s the full interview with Jobs: