Planet of the Apps star trashes Apple’s marketing of show

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Planet of the Apps
Gary Vaynerchuk was one of the judges on the Apple reality show.
Photo: Apple

Apple’s reality TV show Planet of the Apps was disappointing, but one of its stars, Gary Vaynerchuk, blames the show’s failure on something other than its misjudged content.

In a new episode of his podcast, entrepreneur and internet personality Vaynerchuk says that Apple failed to properly market the show.

Apple Music gets an anthem in funky new ad

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Apple Music charts
It's about time, Apple.
Photo: Apple

Album covers take center stage in the latest ad for Apple Music. The funky new video that was pushed to Apple’s YouTube channel this morning features an eclectic collection of quick art shots inspired by the likes of Fleetwood Mac, Sia, Eminem, Drake, FKA Twigs and many more.

Check it out:

Apple taps Steven Spielberg for original sci-fi show

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Steven Spielberg takes the stage at Comic-Con International in 2017.
Apple is reportedly ready to whip up some new amazing stories with Steven Spielberg.
Photo: Gage Skidmore/Flickr CC

Apple is set to make its biggest push into original content yet by inking a deal with one of the biggest directors in Hollywood history.

Steven Spielberg and Apple reportedly will create new episodes of Amazing Stories. The science fiction anthology series originally ran in the 1980s on NBC, but will be relaunched with all-new episodes.

Hollywood lines up to help Apple make its own Game of Thrones

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Planet of the Apps
Apple's next TV shows should be a lot better than Planet of the Apps.
Photo: Apple

Hollywood is racing to do business with Apple in hopes to help the iPhone-maker create its first breakout TV series and movies.

Apple’s LA-based TV execs, Zack Van Amburg and Jamie Erlicht, have been lining up meetings with some of the top names in town, according to a new report that sheds some light on the company’s TV strategy. Everyone from Jennifer Aniston to Steven Spielberg has pitched the duo. But in true Apple fashion, they’re being very picky about what they say yes to.

Apple hires former WGN America chief to bolster video team

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Matt Cherniss
Matt Cherniss will oversee Apple's new worldwide video unit.
Photo: WGN America

Apple has hired former WGN America and Tribune Studios chief Matt Cherniss as it looks to bolster its original video efforts.

Cherniss will reportedly oversee the company’s new worldwide video unit, serving under Zack Van Amburg and Jamie Erlicht, the former presidents of Sony Pictures Television, who joined Apple back in June.

Should Apple abandon original video? [Friday Night Fight]

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Will Carpool Karaoke: The Series be Apple's first hit?
Will Carpool Karaoke: The Series be Apple's first hit?
Photo: Apple

This coming Tuesday Apple is set to debut its newest original TV show Carpool Karaoke: The Series, but with Planet of the Apps being such a dud, some of us at Cult of Mac are questioning whether Apple has anything to gain by making mediocre TV shows.

During Apple’s Q3 earnings call this week, Tim Cook said Apple will continue to explore original content for Apple Music. Can Apple actually make great TV shows, or is it losing focus on what’s more important?

Join us in this week’s Friday Night Fight as we discuss Apple’s media ambitions:

Apple yanks controversial Planet of the Apps ad from Twitter

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Planet of the Apps
Not a high point for Apple.
Photo: Apple

The debut of Apple’s first original TV series, Planet of the Apps is getting off to a rocky start. Early reviews have been profoundly negative and the show’s ad campaign certainly isn’t winning over any new fans.

Apple’s Twitter account for Planet of the Apps sent out a new ad today that caused an uproar among fans who slammed it for being anti-family and promoting workaholism. The ad features one of the show’s app developers bragging about how he rarely sees his kids. It was quickly pulled but not before someone snapped a screenshot.

Take a look at the tone-deaf ad:

With Planet of the Apps, Apple fails to crack the code for good TV [Review]

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Screen Shot 2017-06-07 at 11.45.49
When it comes to original programming, this isn't exactly Netflix's House of Cards.
Photo: Apple

With its new reality show Planet of the Apps, Apple didn’t try to reinvent the wheel. It slapped a new body on a well-worn vehicle — wannabe entrepreneurs pitching their precious ideas to a panel of questionable celebrity experts — and drove straight to “Meh-ville.”

Puff Daddy’s Bad Boy documentary will be an Apple Music exclusive

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Diddy's movie is coming to Apple Music.
Diddy's movie is coming to Apple Music.
Photo: Apple

Apple Music is set to premiere an all-new exclusive documentary this summer and this go around it will be all about hip-hop legend and business mogul Sean P. Combs (aka. Puff Daddy, aka P. Diddy).

Can’t Stop, Won’t Stop: A Bad Boy Story will make its official debut exclusively on Apple Music starting June 25. The documentary chronicles Diddy’s rise to become one of the most prolific producers in the mid-90s as well as the trouble he faced putting together last year’s 20th anniversary Bad Boy reunion show.

iOS 11 will bring new focus on original videos from Apple Music

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Carpool Karaoke
Enjoy Carpool Karaoke without an Apple Music subscription.
Photo: Apple

iOS 11 will deliver a new Music app with a focus on original videos, according to Jimmy Iovine. The Apple Music chief says the service could add many as 10 original video series by the end of this year, including Carpool Karaoke and will.i.am’s Planet of the Apps, while Apple is also in talks to secure content from J.J. Abrams and R. Kelly.