Apple has today announced Logic Pro X, the most advanced version of Logic Pro to date, which boasts a new interface, new creative tools for musicians, and an expanded collection of instruments and effects. Logic Pro X also introduces new features like Drummer and Flex Pitch, and Logic Remote, which lets you play and control Logic Pro X from your iPad.
If you haven’t already watched Apple’s WWDC keynote, it’s probably because you just haven’t found the time. At just under two hours long, it’s not something you can just slip into your day. But you can now watch it at your leisure on any of your electronics devices because Apple just uploaded the entire thing to YouTube.
Apple just scored a big win with the education industry last night as the Los Angeles Unified School District (LAUSD) announced it has signed a $30 million contract with Apple to supply its students with iPads in the classroom.
The terms of the contract show that Apple will provided the iPads to LAUSD at a cost of $678 per iPad. That price is a bit above retail, but the iPads will come pre-loaded with a bunch of educational software, and Apple’s giving them a three-year warranty as well.
Apple SVP Phil Schiller had the following to say about the deal in the official press release:
Even though we don’t know the release date or price, people are absolutely drooling over the new Mac Pro that Apple announced at WWDC. It’s tiny, black, and powerful as hell, so who can blame them.
But what if Apple announced a completely different Mac than the one we saw on Monday? What if, Apple announced the Big Mac? Check out this hilarious WWDC keynote mashup video from Simon Balch to see just how incredible it’d be if Apple and The Golden Arches joined forces:
Apple always kicks WWDC off with a big keynote on Monday morning and this year will be no different. AllThingsD reports that Apple has officially stated that the keynote for WWDC is scheduled for Monday, June 10th.
No word on who the speakers for the keynote will be, but you can expect to see at least Tim Cook and Phil Schiller. Who knows, maybe Jony Ive will make an appearance to show off his changes to iOS 7, now that he’s the director of Human Interface. We’ll have to wait and see.
Source: AllThingsD
“Intel Inside.” It’s been called one of the best campaigns to ever come out of Silicon Valley’s Mad Men, and it turned a relatively unknown maker of microprocessors into a $100 billion dollar company, and a household name. All this, thanks to a blue sticker slapped on every Intel PC or laptop.
Every Intel PC or laptop except Apple’s, that is. Even when Cupertino transitioned to Intel processors in 2006, Apple refused to put ‘Intel Inside’ stickers on their new Macs and MacBooks. And with characteristic bluntness, Steve Jobs had no problem explaining why when asked about it back in August 2007, right after the first aluminum iMac was introduced.
Apple’s hard-to-meet high standards and its low price expectations have earned it the nickname “Poison Apple” with Asian suppliers, who say they are feeling the affects of decreasing demand of the iPhone. Several have told Reuters that they are trying to reduce their reliance on Apple amid increasing competition from companies like Samsung.
Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, has called out Android multiple times recently. It’s only been a few days since Schiller warned Android users to “stay safe out there,” and now he’s gone on the offensive in a brief interview with The Wall Street Journal.
None of Schiller’s comments are particularly surprising, as Apple executives (Schiller included) frequently make jabs at the competition from the stage of a new product keynote.
Macworld/iWorld 2013 is coming in just two days, and Cult of Mac will be there, reporting live from the showfloor.
Macworld has an amazing history of being the launching pad for some world changing products. The iPhone debuted at Macworld. So did the MacBook Air. And iTunes. Again and again, products announced at Macworld have shifted the very pillars of technology.
Macworld is more than just a celebration on everything that is wonderful about iPhones, iPads, Macs, Apps, and the people who use them. It’s a summit that measures the very pulse of Cupertino’s incredible impact upon the world around us. With Apple at the top of it’s game, it’s more important than ever.
Not convinced? Here’s a ten minute history of the last 15 years of Macworld.
Samsung has surpassed Apple as the world’s biggest buyer of semiconductors, according to Gartner. The Korean company’s hugely popular smartphones, such as the Galaxy S III and the Galaxy Note II, led to a 29% surge in chip purchases in 2012, taking its semiconductor spending past that of any other company.
The Wall Street Journal reports that Apple has recently cut component orders for the iPhone 5 due to weaker-than-expected demand. The device enjoyed a successful start when it launched in September 2012, quickly becoming the Cupertino company’s fastest-selling iPhone. It appears, however, that sales since then haven’t quite been what Apple was originally expecting.
Phil Schiller, Apple’s senior vice president of worldwide marketing, reportedly shot down suggestions that the Cupertino company will launch a low-cost iPhone later this year during an interview with a Chinese newspaper earlier this week. According to the report, Schiller said that the budget devices will “never be the future of Apple products.”
Reuters was one of the first media outlets to cover the report, but in an interesting move, it has this morning pulled its piece after “substantial changes” were made to the original article. Could this mean Schiller didn’t really say those things?
Unaware of Scott Forstall’s recent exit from Apple, Siri will tell you that information on Forstall can be found on Apple.com, even though Apple already moved him from the Executive Profiles page.
Somebody’s got to break it to Siri that her buddy Scott is gone, and who better than Tim Cook, Jony Ive, and Phil Schiller. In their latest comic, Joy of Tech imagines what that awkward conversation with Siri would look like, head over there to see how she takes the news.
Source: Joy of Tech
If Tim Cook is the operational brains behind Apple, then Phil Schiller is the showman. Since Steve Jobs passed away, Schiller has been the go-to guy for product unveilings at Apple’s high-profile media events. This past Tuesday, Schiller showed off a number of brand new products to the world, including the iPad mini and all-new iMac.
What does Apple’s marketing guru think about the company’s approach to designing products like the Mac?
During today’s conference call, Tim Cook commented on the price of the iPad mini and explained the the iPad mini has gross margins that are significantly below the corporate average. He didn’t say that Apple is selling the 7-inch tablet at a loss, but Apple definitely isn’t going to make as much profit off each iPad mini as they’re used to with other devices.
Earlier this morning a story from Digitimes claimed that the $329 price of the iPad mini is a result of mass production issues with the screen. Considering Cook’s statements on the margins of the iPad mini and Schiller’s comments that the iPad Mini is a premium product, the iPad Mini might be one of the most competitively priced Apple products we’ve seen in the last few years.
Apple fans have been disappointed that the iPad mini cost $329, while other 7-inch tablets cost significantly less. Phil Schiller defended the price saying consumers will pay for a quality product. He’s right. Apple’s going to sell a gazillion iPad minis, but the reason for it’s higher price tag might have a lot more to do with problems manufacturing the touch screen.
According to Digitimes, Apple’s $329 price tag for the iPad mini is largely due to low yield rates for the device’s GF2 (DITO film) touch screen technology.
The iPad mini is a great looking device and all that, but people seemed to be pretty disappointed in the price point. While other 7-inch tablets usually start out in the $200-$250 price range, the iPad mini costs $329 for the base model.
After the keynote yesterday, journalists were given an opportunity to play with the newly announced Apple products, while Tim Cook and Phil Schiller mingled with the crowd. When asked about the higher-than-expected price tag of the iPad mini, and Schiller’s response was that people will pay more for a high quality product.
As is often the case with Apple products, feelings towards the new iPad mini were mixed following the Cupertino company’s special event in San Jose on Tuesday. Many were wowed by its good looks and tiny form factor, which still manages to run regular iPad apps just fine. While others were confused over its $329 price tag.
We had expected Apple to price the iPad mini along the same lines as cheap Android tablets, such as the Google Nexus 7 and the Amazon Kindle Fire, which sell for $200. We didn’t quite expect Apple to go quite that low, but we felt around $250 would be just about right.
Instead, Apple chose to ignore what its competitors were doing. You might say that this is a big mistake, and that the iPad mini doesn’t stand a chance against its 7-inch rivals. But many analysts feel the iPad mini will do just fine at $329.
Today’s iPad Mini event was incredible. Tim Cook and the gang just unleashed a tsunami of new Apple products on the world for the second straight month. Yes, the iPad Mini made an appearance, but there was so much more sweet stuff that it’s hard to keep up with all the details.
Rather than getting lost in the flood of thousands of different posts that will be written about the Apple event today, we’ve broken down all the necessary info into delicious bite-size information nuggets just for you, so you can know all the essentials.
Here’s everything that Apple announced at today’s keynote:
Owners of the new iPod Touch may spend a lot more time manually updating the brightness of their device because, unlike previous models, the iPod Touch doesn’t have an ambient light sensor or auto-brightness settings.
After checking the iPod Touch spec sheet, we found out yesterday that Apple left the sensor out on purpose. Why did they ditch it when users have come to expect it? According to a purported email from Apple VP Phil Schiller, the iPod Touch was just too dang for them to fit it in.
The iPhone 5 has quickly become Apple’s fastest-selling iPhone of all-time, meaning it’s incredibly difficult to get hold of — even more than three weeks after its launch. And the situation is about to get a lot worse, according to Bloomberg. Apple has had to increase quality-control at Foxconn to prevent damaged devices with nicks and scratches from leaving the factory. As a result, iPhone 5 production rates have dropped.
How things have changed. Five years ago, Apple shipped every iPhone with a dock; now, they claim that no one uses one, and aren’t offering an official iPhone 5 dock at all.
Luckily, you now have an option. Coming in an attractive hardwood version or a choice of either regular or black aluminum, the Lightning Dock is a no-fuss, no-frills dock that works with or without a case and depends on the incredible strength of the new Lightning Connector to keep the iPhone upright.
It also works with the new fifth-generation iPod touch, and it’s pretty cheap: the hardwood version will only cost you $24.95, while the aluminum version is $10 more. That’s without an included Lightning cable: if you want them to ship you one, it’ll cost $20 more.
Source: Lightning Dock
Via: iMore
While the vast majority of us couldn’t be happier with our new iPhone 5s, a number of users who decided to purchase the black & slate model have noticed that its anodized aluminum finish is prone to chipping and scratching. Unfortunately, it’s not an isolated issue affecting a certain batch of black devices, either — it appears to be affecting them all.
Could this be an issue Apple quickly needs to address? No. Apparently not. According to the company’s senior vice president of worldwide marketing, Phil Schiller, those chips and scratches are “normal.”
Apple has issued a press release this morning confirming that iPhone 5 pre-orders topped two million units during its first 24 hours of availability. That’s more than double the record held by the handset’s predecessor, the iPhone 4S, and Apple has warned that while the majority of pre-orders will be delivered on launch day, September 21, “many” are scheduled to be delivered in October.
One of the glaring omissions in Apple’s iPhone 5 keynote was any mention of NFC. The rumor mill had suggested that the iPhone 5 would come with NFC (Near Field Communications) tech for mobile payments, but the rumor ended up getting squashed in the weeks leading up to today’s event.
So why no NFC in the iPhone 5? According to Apple VP of Worldwide Marketing Phil Schiller, Passbook in iOS 6 is enough for what Apple wants to accomplish in the virtual wallet space right now. In a brief interview today, Schiller talked about NFC, and why Apple decided on the new Lightning dock connector.
