During today’s conference call, Tim Cook commented on the price of the iPad mini and explained the the iPad mini has gross margins that are significantly below the corporate average. He didn’t say that Apple is selling the 7-inch tablet at a loss, but Apple definitely isn’t going to make as much profit off each iPad mini as they’re used to with other devices.
Earlier this morning a story from Digitimes claimed that the $329 price of the iPad mini is a result of mass production issues with the screen. Considering Cook’s statements on the margins of the iPad mini and Schiller’s comments that the iPad Mini is a premium product, the iPad Mini might be one of the most competitively priced Apple products we’ve seen in the last few years.