We’re all going to miss Phil Schiller now that he’s stepped down from his role as Apple’s marketing chief. He was a close friend of Steve Jobs, and he played a major role in Cupertino for decades.
To be clear, he’s not leaving Apple entirely. Instead, he became an Apple Fellow (and he’ll run the App Store and Apple Events). Still, it’s a big change for Cupertino. In tribute to an Apple OG, let’s take a trip down memory lane and relive Phil Schiller’s greatest hits.
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For long-time Apple fans like myself, Tuesday marked the end of an era. Phil Schiller stepped down from his role as VP of worldwide marketing.
Schiller was the last of the OG — a stalwart onstage companion to Steve Jobs, long before it was fashionable to watch Apple keynotes. Schiller was there at all the seminal moments in Apple history, including the launch of iMac, iPod, iPhone and iPad. Back in the day, he and Jobs were a remarkable double act. Jobs would announce the products, and then Schiller would stride in to perform the demos.
Fortunately, Schiller’s not gone for good. In his new role as an Apple Fellow, he will still keep an eye on the App Store and Apple Events. But I wanted to take this opportunity to remember the man, the legend, that is Phil Schiller. Here are the top 10 reasons why I’ll miss him.
On Tuesday, it was announced that Phil Schiller, Apple’s senior vice president of worldwide marketing, will transition into a new role as an Apple Fellow. This honorary position is one that Apple recognizes for a person’s outstanding contribution to the company in some capacity.
But while many newer Apple fans may not be familiar with the role, it’s one that’s been part of Apple dating back to the 1980s — even if this is the first time in more than 20 years that Apple has inducted someone into the club.
Here’s what you need to know about the other Apple Fellows:
When Apple CEO Tim Cook takes questions from Congress on Wednesday, he’ll surely get an earful of software developers’ complaints about how the App Store operates. Chief among the criticisms will likely be the fact that Apple charges a percentage of revenue earned from in-app sales.
There’s not a bit of justification for any of these highly publicized complaints. They come from companies that want to have their cake and eat it, too.
July 10, 2008: Apple launches the App Store, an online hub that lets iPhone owners browse and download apps made by third-party developers.
Transforming the iPhone from a locked-down platform to a generative one, the App Store means that every iPhone user can have his or her own “killer app” depending on the software they want — from social networking to composing music to playing games.
One of the most significant launches in Apple history, the App Store opens up a whole new revenue stream for Cupertino. It’s hard to believe that Steve Jobs was originally dead-set against it!
Although Apple leaves the door open to possibly reintroducing the remarkably clear G4 Cube at a later date, this never happens. The stylish computer is superseded by Apple’s upgrade to G5 processors and then Intel Core-based Macs.