July 10, 2008: Apple launches the App Store, an online hub that lets iPhone owners browse and download apps made by third-party developers.
Transforming the iPhone from a locked-down platform to a generative one, the App Store means that every iPhone user can have his or her own “killer app” depending on the software they want — from social networking to composing music to playing games.
One of the most significant launches in Apple history, the App Store opens up a whole new revenue stream for Cupertino. It’s hard to believe that Steve Jobs was originally dead-set against it!
Although Apple leaves the door open to possibly reintroducing the remarkably clear G4 Cube at a later date, this never happens. The stylish computer is superseded by Apple’s upgrade to G5 processors and then to Intel Core-based Macs.
June 26, 2008: Apple sends an email to developers, calling for software that will be distributed in the forthcoming App Store.
Devs around the world greet the news with excitement. They hurry to submit their apps and get in on the looming App Store gold rush. Many rake in small fortunes when the App Store goes live less than a month later.
Google is once again calling on Apple to adopt a more open text messaging standard after accusing Cupertino of benefitting from bullying.
It comes after a report highlighted the struggle some teens face when using an Android device, which results in broken group chats and green bubbles — as opposed to blue ones — when texting peers who own an iPhone.
A former iMessage manager explained the reasoning behind the differences in Apple’s defense. But some might (rightly) say the arguments hold no value today, with text messaging in a better place than it was when iMessage landed.
Apple will make several changes to its App Store policies to settle a class-action lawsuit brought by developers, the company said Thursday. Cupertino also will cough up $100 million to create a “fund” for small app-makers.
As part of the deal, Apple will allow developers to inform customers about alternative payment methods outside of their iOS apps. But they won’t be able to mention those payment methods inside the apps themselves.
Apple fellow Phil Schiller took the stand Monday in the Epic Games v. Apple lawsuit and during testimony revealed the cost of the annual Worldwide Developers Conference: $50 million. He’s in charge of both WWDC and App Store so he brings unique insight to the ongoing court battle.
This is one of many details the long-standing Apple executive talked about on the stand.