Today in Apple history: Devs get the key to unlock iPhone’s awesome power

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The iPhone SDK paved the way for iPhone apps and the App Store.
The iPhone SDK plants the seeds for the App Store's stunning success.
Photo: Apple

The hype is real, HomePod is incredible … catch our discussion on The CultCast

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X-ray view of HomePod
Is HomePod nearing its end, or just getting started?
Photo: Apple

Friends, HomePod is even better than the hype! It’s one of the best products Apple’s ever made. Don’t miss our discussion on The CultCast. Plus: HomePod versus the rivals; the big HomePod flaw you need to know about (one Apple is trying to downplay); how Apple plans to revamp its future software; and, is another new Apple product on the horizon? We think so, and we’ll tell you what it is.

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code CultCast at checkout to get 10% off any hosting plan.

Peek inside the lab that perfected HomePod audio

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WWDC2017
It took Apple six years to create the HomePod.
Photo: Apple

Apple’s quest to build the perfect sounding speaker could also give a huge boost to audio quality on future iPhones, iPads and Macs.

To promote the launch of its new HomePod speaker, Apple gave journalists a behind-the-scenes look inside the custom audio lab it built to fine-tune every aspect of HomePod’s sound. Not only did Apple one of the best audio teams in the world, but it also gave them tools no company in the world can match.

App Store shatters revenue record on New Year’s Day

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New Year's apps
The App Store made a killing on New Year's.
Photo: Ste Smith/Cult of Mac

Apple shrugs off recent bugs as ‘one bad week’

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Phil Schiller said Apple won't release the HomePod till it's satisfied with the quality.
Phil Schiller said Apple won't release the HomePod till it's satisfied with the quality.
Photo: Digital Trends

Apple fans and enthusiastic gadget reviewers will ultimately remember 2017 as the year of a reinvented iPhone. But as the year draws to an end, Apple marketing chief Phil Schiller has a few other things on his mind, such as delays in releasing the company’s first smart speaker and a “bad week” of software bugs and security holes.

iPhone X seemed ‘impossible’ to make, Apple says

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iPhone X
The iPhone X feels like the future.
Photo: Ste Smith/Cult of Mac

Apple media boss Phil Schiller says that even though Face ID on the iPhone X works nearly flawlessly at one point in the device’s development the entire thing seemed impossible.

Schiller sat down for an interview to talk about Apple’s latest products like the iPhone X, HomePod and even the iMac Pro which is coming out later this week.

Phil Schiller says all of Face ID’s competitors ‘stink’

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Phil Schiller answers some of our biggest questions about Apple products.
Phil Schiller says iPhone X will dictate the direction of smartphones for the next decade.
Photo: Apple

Apple marketing guru Phil Schiller has heard the haters saying the iPhone X wasn’t the first smartphone to get facial recognition. But according to Schiller, that doesn’t matter at all.

“They all stink,” says Schiller in a new interview discussing Apple’s new facial recognition feature. The wide-ranging interview touches on everything from AirPods to virtual reality, but what sets Face ID apart is what got Schiller the most excited.

Apple reveals epic 3-year drive to perfect A11 Bionic chip

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A11 Bionic chip is Apple's most powerful smartphone processor ever.
A11 Bionic chip is Apple's most powerful smartphone processor ever.
Photo: Apple

The new A11 Bionic processor that powers the iPhone 8 and iPhone X is the most powerful smartphone chip Apple ever created. But making a processor that’s perfect for AI tasks took some big bets by Apple.

In a new interview with the company’s SVP of hardware tech, Johny Srouji, and marketing boss Phil Schiller, Apple reveals how it took three years to come up with the perfect solution.