The Mac mini is still an “important part” of Apple’s lineup, according to CEO Tim Cook. The most affordable macOS machine has gone without an update for three years, but fans should not be worried about it getting the chop.
October 16, 2003: Six months after opening the iTunes Music Store for Mac owners, Apple expands the service to cover Windows PCs as well.
Steve Jobs later quips that making iTunes available to Windows owners is akin to “giving a glass of ice water to somebody in hell.”
The new A11 processor that powers the iPhone 8 and iPhone X is the most powerful smartphone chip Apple’s ever created, but making a processor that’s perfect for AI tasks took some big bets by Apple.
In a new interview with the company’s SVP of hardware tech, Johny Srouji, and marketing boss Phil Schiller, Apple reveals how it took three years to come up with the perfect solution.
Apple’s futuristic iPhone X was revealed less than 24 hours ago, but it’s taken the internet no time at all to lambast it with a series of jokes and parody videos.
Skewering the worst new iPhone features is a time-honored tradition after an Apple keynote, and YouTuber jacksfilms has come out with one of the most hilarious parodies we’ve seen yet. The short video takes iPhone X to task for adding its silly notch and ridiculous 3D emoji instead of other, more useful features.
Prepare to laugh your animoji face off.
The wait for the iPhone X is nearly over.
Today at 10 a.m. Pacific in Apple Park’s shiny new Steve Jobs Theater, the most futuristic smartphone to ever come out of Cupertino will finally be unveiled. Over a year’s worth of rumors have led to this moment. Even though there’s almost nothing we don’t know about the new smartphone, anticipation is still off the charts for Apple’s $1,000 iPhone.
Cult of Mac will be right here live-blogging all the action with up-to-the minute analysis and insight. We’ll break down all the new features and surprises. The iPhone X won’t be the only star of today’s show, either: We’re expecting a new Apple Watch, updated Apple TV and much more!
Tim Cook and Co. are set to hit the stage soon, so grab some popcorn and come join the party below:
Apple marketing boss Phil Schiller and his wife Kim made a monstrous donation to Bowdoin College this week that will help the school seriously expand its research into climate change’s impact on the ocean.
July 7, 2011: Three years after its launch, the App Store passes 15 billion downloads.
This represents a major milestone for Apple. The App Store offers more than 425,00 apps, which give the iPhone and iPad incredible new powers and add to the devices’ wide appeal.
The world had never seen anything like the iPhone when Apple launched the device on June 29, 2007. But the touchscreen device that blew everyone’s minds immediately didn’t come about so easily.
The iPhone was the result of years of arduous work by Apple’s industrial designers. They labored over a long string of prototypes and CAD designs in their quest to produce the ultimate smartphone.
This excerpt from my book Jony Ive: The Genius Behind Apple’s Greatest Products offers an inside account of the iPhone’s birth.
June 26, 2008: Apple sends an email to developers, stating that it’s accepting applications for its forthcoming App Store.
The news is greeted with excitement from devs around the world, as they hurry to submit their apps and get in on the looming App Store gold rush. Many rake in small fortunes when the App Store goes live less than a month later.
One of the fascinating tidbits of Apple history that emerged online this week was the story that Phil Schiller was insistent that the original iPhone ship with a physical keyboard.
Only problem is, no-one seems to know whether it’s true or not. Former Apple exec Tony Fadell claimed it is. Schiller denied it. Now Fadell has denied it, too, but the author he told the story to is sticking by what he was told. What a mess!
