The iPhone SDK plants the seeds for the App Store's stunning success. Photo: Apple
March 6, 2008: Apple releases the iPhone software development kit, finally allowing devs to start creating native mobile apps for the new smartphone.
When the App Store eventually opens a few months later, a new industry springs up overnight as third-party devs rush to take advantage of Apple’s lucrative distribution network.
Joswiak's bio as it appears on Apple's Leadership page. Photo: Apple
Apple has updated its Leadership page to officially show Phil Schiller’s replacement by Greg Joswiak as Apple’s Senior Vice President of Worldwide Marketing.
Schiller was named an Apple Fellow in August, an honorific title that Apple has given to a handful of top employees over the years. Schiller, who still appears on Apple’s list of leaders, will continue to head up the App Store and appear at Apple Events.
Here's why we love this longtime Apple exec. Cover: Killian Bell/Cult of Mac
We’re all going to miss Phil Schiller now that he’s stepped down from his role as Apple’s marketing chief. He was a close friend of Steve Jobs, and he played a major role in Cupertino for decades.
To be clear, he’s not leaving Apple entirely. Instead, he became an Apple Fellow (and he’ll run the App Store and Apple Events). Still, it’s a big change for Cupertino. In tribute to an Apple OG, let’s take a trip down memory lane and relive Phil Schiller’s greatest hits.
That post is just one of the good reads you’ll find in this week’s free issue of Cult of Mac Magazine. Download it now and get all the week’s top Apple news, reviews and how-tos in an easy-to-read package.
Which makes a better investment, iMac or AAPL? Photo: @YSR50
This week on The CultCast: The brand-new iMac may look the same, but it’s so powerful that video editors are gleefully buying two or three at a time — we’ll tell you everything that’s new.
But look, forget buying the shiny new iMac, and put your money in Apple stock instead! I’m going all in on AAPL. Find out why I’m about to dump a huge cash stockpile into Apple stock, and the cash value of my current investments. We’re talking real numbers here, people.
Our thanks to Squarespace for supporting this episode. Easily create a beautiful website all by yourself, at Squarespace.com/cultcast. Use offer code CultCast at checkout to get 10% off your first purchase of a website or domain.
For long-time Apple fans like myself, Tuesday marked the end of an era. Phil Schiller stepped down from his role as VP of worldwide marketing.
Schiller was the last of the OG — a stalwart onstage companion to Steve Jobs, long before it was fashionable to watch Apple keynotes. Schiller was there at all the seminal moments in Apple history, including the launch of iMac, iPod, iPhone and iPad. Back in the day, he and Jobs were a remarkable double act. Jobs would announce the products, and then Schiller would stride in to perform the demos.
Fortunately, Schiller’s not gone for good. In his new role as an Apple Fellow, he will still keep an eye on the App Store and Apple Events. But I wanted to take this opportunity to remember the man, the legend, that is Phil Schiller. Here are the top 10 reasons why I’ll miss him.
Phil Schiller is far from the only Apple Fellow in company history. Photo: Apple
On Tuesday, it was announced that Phil Schiller, Apple’s senior vice president of worldwide marketing, will transition into a new role as an Apple Fellow. This honorary position is one that Apple recognizes for a person’s outstanding contribution to the company in some capacity.
But while many newer Apple fans may not be familiar with the role, it’s one that’s been part of Apple dating back to the 1980s — even if this is the first time in more than 20 years that Apple has inducted someone into the club.
Here’s what you need to know about the other Apple Fellows:
Schiller has guided Apple's marketing efforts for more than 30 years. Photo: Apple
Apple on Tuesday said that Phil Schiller, the company’s senior vice president of worldwide marketing, will move on to become an Apple Fellow.
Schiller continues to report directly to Apple CEO Tim Cook in his new position, which involves leading the App Store and Apple Events. Greg “Joz” Joswiak takes up Schiller’s previous role.
Apple exec Phil Schiller calls the App Store a good deal for devs. That's just one of the reasons Apple deserves a fair commission for powering the App Store. Photo: Globovisión/Flickr CC
When Apple CEO Tim Cook takes questions from Congress on Wednesday, he’ll surely get an earful of software developers’ complaints about how the App Store operates. Chief among the criticisms will likely be the fact that Apple charges a percentage of revenue earned from in-app sales.
There’s not a bit of justification for any of these highly publicized complaints. They come from companies that want to have their cake and eat it, too.
What was the first app you ever downloaded? Photo: Graham Bower/Cult of Mac
July 10, 2008: Apple launches the App Store, an online hub that lets iPhone owners browse and download apps made by third-party developers.
Transforming the iPhone from a locked-down platform to a generative one, the App Store means that every iPhone user can have his or her own “killer app” depending on the software they want — from social networking to composing music to playing games.
One of the most significant launches in Apple history, the App Store opens up a whole new revenue stream for Cupertino. It’s hard to believe that Steve Jobs was originally dead-set against it!