Friends, HomePod is even better than the hype! It’s one of the best products Apple’s ever made. Don’t miss our discussion on The CultCast. Plus: HomePod versus the rivals; the big HomePod flaw you need to know about (one Apple is trying to downplay); how Apple plans to revamp its future software; and, is another new Apple product on the horizon? We think so, and we’ll tell you what it is.
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Apple’s quest to build the perfect sounding speaker could also give a huge boost to audio quality on future iPhones, iPads and Macs.
To promote the launch of its new HomePod speaker, Apple gave journalists a behind-the-scenes look inside the custom audio lab it built to fine-tune every aspect of HomePod’s sound. Not only did Apple one of the best audio teams in the world, but it also gave them tools no company in the world can match.
Apple fans and enthusiastic gadget reviewers will ultimately remember 2017 as the year of a reinvented iPhone. But as the year draws to an end, Apple marketing chief Phil Schiller has a few other things on his mind, such as delays in releasing the company’s first smart speaker and a “bad week” of software bugs and security holes.
Apple marketing guru Phil Schiller has heard the haters saying the iPhone X wasn’t the first smartphone to get facial recognition. But according to Schiller, that doesn’t matter at all.
“They all stink,” says Schiller in a new interview discussing Apple’s new facial recognition feature. The wide-ranging interview touches on everything from AirPods to virtual reality, but what sets Face ID apart is what got Schiller the most excited.
The Mac mini is still an “important part” of Apple’s lineup, according to CEO Tim Cook. The most affordable macOS machine has gone without an update for three years, but fans should not be worried about it getting the chop.
The new A11 Bionic processor that powers the iPhone 8 and iPhone X is the most powerful smartphone chip Apple ever created. But making a processor that’s perfect for AI tasks took some big bets by Apple.
In a new interview with the company’s SVP of hardware tech, Johny Srouji, and marketing boss Phil Schiller, Apple reveals how it took three years to come up with the perfect solution.