iPhones’ blazing A12 Bionic chip powers ‘new era of photography’

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A12 Bionic chip
Phill Schiller showing off pictures from the new iPhone Xs
Photo: Apple

Any mobile photographer wearing an Apple Watch likely received a notification about an irregular heartbeat as they watched Phil Schiller talk this morning about the iPhone Xs series’ new camera.

Schiller, Apple’s senior vice president of worldwide marketing, flashed several stunning images on the screen during today’s Gather Round keynote at the Steve Jobs Theater. The images showed depth, detail and colors not seen from previous-gen iPhones, including the current flagship iPhone X.

Live blog: Apple unveils its biggest iPhone lineup ever

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iphones
The iPhone XS Max will be the largest iPhone Apple ever made.
Photo: Ste Smith/Cult of Mac

Apple’s most anticipated keynote of 2018 is finally here and thanks to a bevy of leaks, it might be short on surprises.

Details about the entire 2018 iPhone lineup have already surfaced online, even as Tim Cook and the gang get set to take the stage at the Steve Jobs Theater this morning.

Will Apple be able to pull out “one more thing” to wow fans? We’ll find out in just a few hours. Come on in and join Cult of Mac‘s live blog for a full breakdown on everything that is announced today.

New MacBook Pros come with 6-core processors, quieter keyboards

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The new 13-inch and 15-inch MacBook Pro models with Touch Bar up the ante for pro users.
The new 13-inch and 15-inch MacBook Pro models with Touch Bar up the ante for pro users.
Photo: Apple

Apple just updated its MacBook Pro line, ramping up performance and adding various advanced features. Phil Schiller, Apple’s marketing VP, calls the new Apple laptops “the fastest and most powerful notebook we’ve ever made.”

The new MacBook Pro with Touch Bar models boast 8th-generation “Coffee Lake” Intel Core processors, with 6-core CPUs in the 15-inch model and quad-core CPUs on the 13-inch model.

Today in Apple history: App Store opens its virtual doors

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App Store
What was the first app you ever downloaded?
Photo: Graham Bower/Cult of Mac

Today in Apple history: End of the line for Power Mac G4 Cube

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Mac G4 Cube
Apple announced it was putting the G4 Cube "on ice."
Photo: Apple

July 3: Today in Apple history: End of the line for Power Mac G4 Cube July 3, 2001: Apple suspends production of its Power Mac G4 Cube, one of the most notable busts in Apple history — and the first major flop following Steve Jobs’ glorious return to the company.

Although Apple leaves the door open to possibly reintroducing the remarkably clear G4 Cube at a later date, this never happens. The stylish computer is superseded by Apple’s upgrade to G5 processors and then Intel Core-based Macs.

Today in Apple history: The App Store gold rush begins

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App Store
Apple started accepting App Store submissions on this day in 2008.
Photo: Ste Smith/Cult of Mac

Today in Apple history: Devs get the key to unlock iPhone’s awesome power

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The iPhone SDK paved the way for iPhone apps and the App Store.
The iPhone SDK plants the seeds for the App Store's stunning success.
Photo: Apple

The hype is real, HomePod is incredible … catch our discussion on The CultCast

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X-ray view of HomePod
Is HomePod nearing its end, or just getting started?
Photo: Apple

Friends, HomePod is even better than the hype! It’s one of the best products Apple’s ever made. Don’t miss our discussion on The CultCast. Plus: HomePod versus the rivals; the big HomePod flaw you need to know about (one Apple is trying to downplay); how Apple plans to revamp its future software; and, is another new Apple product on the horizon? We think so, and we’ll tell you what it is.

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