Evernote – Livescribe Pairing is a True Reeses Moment [Macworld 2011]

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Your scrawl, captured with digital pen and saved with Evernote.
Your scrawl, captured with digital pen and saved with Evernote.

SAN FRANCISCO, MACWORLD 2011 – The twin booths for Livescribe and Evernote are mobbed this morning. Though the alliance between the popular virtual notebook and productivity suite and the MP3 pen was announced a few months ago, there’s something about seeing what they can do together that makes for a real-two-great-tastes-that-taste-better-together moment.

Ray Toledo of Evernote is busy fielding questions from teachers — three stop by while I’m there — who are asking questions about how to use the service to keep notes in a cloud system that can be accessed by students. He shows them how Evernote can recognize handwriting so you can take a picture of a whiteboard then search for the term in your database,  share it online with groups or send it as an email.

It’s not the first time he’s been asked these questions — Evernote has an ongoing series on how to use the service in education — and he also assures them that the free version is probably sufficient the needs of most for pennywise educators. (As an Evernote aficionado and prolific clipper, I’d tend to agree. I’ve never exceeded even a third of 40 megabytes free space per month.)

They’re also showing the slick looking Echo, but Toledo assures me that if I update the software for my 2GB Pulse model, I can still integrate with the note service.

Apple Products Are a Fine Fit for Enterprise, Says IT Guru [Macworld 2011]

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SAN FRANCISCO, MACWORLD 2011 — Despite the demise of the xServe, Apple products can be and are a good fit in the enterprise, according to John Welch of the Zimmerman Agency, who spoke on Apple in the Enterprise at the Macworld Industry Forum Wednesday at Macworld 2011.

First of all Apple is not an enterprise company — it is not Microsoft, not Cisco, not IBM.

But Apple doesn’t need to be an enterprise company to be a source of solid products that work well in the Enterprise, said Welch, who spoke from 20 years of experience deploying Apple products in business.

Macworld Editor’s “Secrets” for Making Predictions About Apple

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SAN FRANCISCO, MACWORLD 2011 –There’s no great secret to understanding what Apple has up its sleeves, according to Jason Snell, editor-in-chief of Macworld magazine, who spoke to attendees about “How Apple Does It” at the Macworld Conference and Expo Industry Forum Wednesday morning.

Anyone who makes a habit of keeping up with technology news understands one of the longest running games in the business involves predicting what Apple will do next.

Despite its reputation as an obsessively secret company that consistently produces products no one ever thought they needed until Steve Jobs invented them, Snell described Apple as a consistent, rational company that doesn’t do anything unexpected — and doesn’t rely on crazy mind control to achieve its success.

From the company’s very founding, the roles Jobs & his cofounder Steve Wozniak played suggested Apple’s future: Jobs understood marketing and Woz was technically brilliant at making complex technology work. One of them understood products and the other understood technology; the way they worked together would become Apple’s greatest strength and one day set their company apart from all others in American business.

Top 5 Things to Do In San Francisco During Macworld

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Heading to San Francisco to MacWorld? Here are some things to do during your precious free time – between strippers, actors and coffee, we’ve got you covered.

1. Go to a Strip Club

Eleven of the city’s big name strip clubs in North Beach are offering free or discounted admission with your Macworld badge. They include the SF classic hotspots like the Hungry-i,  the Condor and the Garden of Eden as well as Centerfolds and the Gold Club.

It begs the question: do they think Macworld is exclusively a man’s world, or that all Macs are horny and lonely? You decide.

Extra tip: if you’re into multitasking — and don’t mind the smell of strawberry body oil while you eat — the Hustler Club reportedly has an excellent happy hour buffet.

Are Macs Horny or Just Lonely? San Francisco Strip Clubs Offer Macworld Discounts

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If you’re looking for something to do in San Francisco during Macworld, eleven of the city’s strip clubs are offering half off admission with your Macworld badge.

When I first spotted this two-page centerfold ad in SF Weekly I wondered: do they think Macs are more randy or just more lonely than other tech people?

There are tech conferences every day of the week in San Francisco – this is the first time I’ve seen a big ad for a group of strip clubs promoting discounts for tech-conference goers.

Also: don’t they know a lot of the attendees are women? You can see from our last year’s “Faces of Macworld” gallery by Traci Dauphin that Macworld isn’t necessarily a man’s world. Dunno. Maybe I should gather a fistful of dollar bills and some geek girls for an expedition.

Registration Discounts Ending as MacTech Boot Camp Nears Sellout

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Early registration discounts expire Monday for MacTech Boot Camp, the one day immersive event for Mac consultants and uber-geeks held at the start of the MacWorld Conference and Expo in San Francisco on January 26.

With seminars covering topics such as:

  • Marketing in a Community
  • Client Documentation, Passwords and Records
  • Troubleshooting Hardware
  • Networking Basics and Troubleshooting
  • Printing Setup and Troubleshooting (Wifi, USB, Bluetooth, and Wired)
  • iOS Support
  • Windows on the Mac Options
  • Viruses and Security

and more, MacTech Boot Camp offers a rich vein of resources designed to enhance the credentials of any Mac IT consultant offering services to the home, SOHO (small office home office) and SMB markets.

Those looking to obtain Apple certification may also sign up for a study session and exam prior to the Boot Camp on January 25.

For additional details and a full program listing see the Boot Camp website and use the phrase “pre-registration” to take advantage of the $100 registration discount.

The Fat Mac Saves the Day [Recollections]

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In part 12 of Macworld founder David Bunnell’s story of the early Mac, Bill Gates is the only developer to actually deliver on his promises of software for the Mac. Microsoft’s Excel literally saves the Mac just when sales drop to nil, but at the same time Gates’ engineers are reverse engineering the GUI for the first version of Windows.

The Macintosh Speaks For Itself (Literally)…

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Steve Jobs at the introduction of the first Mac in 1984.

In Part 11 of Macworld founder David Bunnell’s memoirs, Steve Jobs triumphantly introduces the Mac to the world. “It sang to us. It performed mathematical calculations with the blinding speed of a Cray mainframe. It drew beautiful pictures. It communicated with other computers. It bounced rays off satellites and sent a subversive message to the Soviet Union.”