SAN FRANCISCO, MACWORLD 2010 — You’ve probably seen the late pitchman Billy Mays on late-night TV smashing his hand with hammer while it’s wrapped in Impact Gel — a super cushioning material used for insoles.
Now, Impact Gel is being used to make a laptop sleeve that can be hit with a hammer and dropped without damaging the contents.
At Macworld, a FastMac staffer wrapped a handful of M&Ms in the material and tried to smash them with a hammer. They emerged without a scratch. Then he wrapped the candies in the same foam used in other laptop bags. Two quick whacks and the M$Ms were flattened.
Check it out: