SAN FRANCISCO MACWORLD 2010 — It’s hard to miss the FastMac booth at Macworld. Just to the right of the Expo floor’s main entrance, the growing gadget and peripherals company has a prime space on the first aisle that was chock-a-block with visitors clogging the walkway to peer in at product demos and snap up the company’s awesome Apple-oriented t-shirts on the conference’s opening day Thursday.
We received an exclusive demo of a product FastMac is rightfully excited about — an updated version of its iV extended battery and portable charger that could soon mute some of the widespread criticism of the iPhone’s anemic battery life.
Many products in the extended battery class are clumsy and brickish. Despite their utility they often fall into disuse because they fundamentally alter the sleek and sexy feel of the so-called Jesus Phone. The new iV, which will apparently come in two flavors, the iV Light and an as-yet unnamed version, could make many power hungry iPhone users rethink the proposition.
With a new, super light-weight construction and supple rubber-like feel, the next-gen iVs will come with a full enclosure for 100% protection of the phone in a form factor that barely increases the weight and dimensions of the naked phone.
With a built-in LED light that calibrates with the iPhone’s camera, still and video captures in low-light situations should help elevate iPhone photography to new levels of quality and creativity.
The still-unnamed product, which should be available “soon,” according to FastMac principal Michael Lowdermilk, will incorporate a red LED which, in combination with a free remote control app, will turn an iPhone into a universal remote that can be used to change TV channels, stereo settings and a host of other useful and disruptive functions.
With no looking back, Macworld is clearly moving on in the post-Apple era and companies such as FastMac stand to gain increased attention with innovative products such as the iV — this is definitely a company to watch.
