Limited-edition iPhone lens kit packs sharp-shooting tools

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olloclip and Incase
The Filmer's Kit has most iPhone photo and video scenarios covered.
Photo: olloclip

If you’re an iPhone photographer with olloclip lenses, you’re pretty serious about your mobile image captures.

olloclip and big-name accessories brand Incase partnered with you in mind for a limited-edition Filmer’s Kit that became available today at Apple stores worldwide.

Think you need pro gear for great iPhone photos? That’s fake news.

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iPhone rig
You don't necessarily need expensive gear to make a great iPhone video.
Photo: Marques Brownlee/YouTube

You can make great photos and videos with just an iPhone. There is nothing fake about that statement. Thousands of great iPhone photos appear on our camera rolls and Instagram feeds every day to prove it.

Nevertheless, a recent YouTube video suggested Apple uses more than just iPhones to create its “Shot on iPhone” commercials. The video quickly went viral. Headlines it generated sowed seeds of doubt about the authenticity of Apple’s claims.

So, are we really getting the great camera Apple says it puts in its iPhones?

This beefy backup battery is slim as a smartphone [Deals]

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Mophie Powerstation 8X Battery Pack
15,000mAh of power packed into a backup battery that's probably thinner than your phone.
Photo: Cult of Mac Deals

Part of the appeal of having an iPhone is its slender figure. It feels great in hand, can sit in a pocket without looking funny, and fit in any bag. That makes it annoying when you buy a backup battery that’s got the look and feel of a brick.

This iPhone case is basically indestructible [Deals]

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Mous Limitless Ultra-Slim iPhone Cases with Airo Shock Protection
These phone cases are tough enough to survive a drop from 45 feet as though it never happened.
Photo: Cult of Mac Deals

Our iPhones are beautiful and fragile devices. If you’re not crazy, you protect yours with a sturdy case. But even with a ‘premium’ case, you can never be quite sure that your phone won’t break into pieces when the big drop comes.

AI-powered iPhone photo storage device never forgets a face

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No Wi-Fi, no cloud with this iPhone photo and video storage solution.
No Wi-Fi, no cloud with this iPhone photo and video storage solution.
Photo: Fotofami

You’ve heard my speech from the soapbox: Backup your iPhone photos. A little device called Fotofami couldn’t make it easier.

In fact, it’s shaped like a little thin box that will travel well in a pocket. It works by getting to know the faces of family and friends in those pictures while fiercely defending them from the reach of hackers.

This case adds more lenses to the iPhone 7 Plus

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The iPhone 7 Plus plus six more lenses with the SHIFTCAM.
The iPhone 7 Plus plus six more lenses with the SHIFTCAM.
Photo: SHIFTCAM

Maybe the iPhone 8 will be great. But a product called SHIFTCAM has six reasons why you should keep or maybe upgrade to the iPhone 7 Plus.

The SHIFTCAM is a protective case for the 7 Plus that claims it is the first to feature a 6-in-1 dual lens, greatly expanding the view of the 7 Plus’s wide angle and telephoto lenses.

This rugged case turns your iPhone into a GoPro [Review]

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The Hitcase Pro 2.0, shown with a super-wide lens, is now available for iPhone 6, 6s and 7 on Kickstarter.
The Hitcase Pro 2.0, shown with a super-wide lens, is now available for iPhone 6, 6s and 7 on Kickstarter.
Photo: David Pierini/Cult of Mac

Yes, the iPhone can shoot pictures in the same places as many pro-level cameras. But because the iPhone lacks pro-level durability, you may not bring it on your most rugged adventures.

Hitcase’s latest product should ease your mind and let capture your most extreme imagery ever.

Week’s best Apple deals: First discount on the new iPad

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Want to save some bucks on the already-affordable new iPad?
Want to save some bucks on the already-affordable new iPad?
Photos: Apple, passion201314

After a disappointing post-iPad-announcement week, we’re already seeing the first discount on the new iPad. You’ll find that, plus a huge gift card with an iPhone 7 and more, in this week’s grab bag of the best Apple bargains.