Facebook this week quietly rolled out a brand-new dark mode for its iPhone app. It’s not yet available to every user, but it seems a large number of people are already able to activate it. We’ll show you how.
Mark Zuckerberg isn’t happy about an iOS 14 feature that will make it harder for developers and advertisers to track iPhone users — on the basis that the anti-tracking tech could hurt small businesses already struggling in the age of coronavirus.
In Thursday’s earnings call, the Facebook co-founder and CEO said that actions planned by Apple “could have a meaningful negative effect on small businesses and economic recovery in 2021 and beyond.”
Facebook CEO Mark Zuckerberg thinks Apple’s control of the App Store should be scrutinized. In an interview for Axios on HBO, the Facebook overlord said that Apple has “unilateral control of what gets on phones, in terms of apps.”
Zuck went on to say that this power meant that there are questions that should be asked about whether this is “enabling as robust of a competitive dynamic.”
The EU’s antitrust investigation of Apple is looking into how Cupertino made it tough for fellow tech giants Facebook and Microsoft launching their own streaming gaming platforms on the App Store. These include the Facebook Gaming and Microsoft’s Project xCloud apps.
Marketing moved online long ago, and every week that goes by, it becomes more fundamental to the ways we buy and sell. Facebook, YouTube, Google and Amazon have become the core of our modern economy. So if you’ve got a product, brand or anything else you want to connect with customers or audiences, you’ve got to learn the ins and outs of digital marketing.
Facebook is concerned that one of the big new features in iOS 14 will hurt the social networking giant’s ad-targeting business model.
As reported by CNBC, Facebook CFO David Wehner said Thursday that Apple’s new feature for the upcoming operating system, which allows users to see how activity is being tracked across apps and websites, will make things tough on Facebook ads.