| Cult of Mac

Improved iPhone privacy protections could cost Facebook $20.9 billion and counting

By

Facebook vs. iPhone App Tracking Transparency
Turns out the answer to this question was “do not track” 80% of the time.
Photo: Apple/Cult of Mac

A tweak to iOS privacy settings made in 2021 has already cost Facebook $8.1 billion, and the social-networking company’s losses will increase by another $12.8 billion in 2022, according to an industry report.

Forcing applications to ask permission before tracking their users’ online activity hurt other companies, too. But nowhere near as much as Facebook.

Facebook is still whining about Apple’s ‘harmful’ privacy features

By

By running anti-Apple ads in major newspapers, Facebook's taking its battle with Apple to the next level.
Facebook is expected to lose $10 billion to Apple's changes this year alone.
Photo: Thought Catalog/Unsplash CC

Facebook parent company Meta is still bemoaning App Tracking Transparency, the “harmful” feature Apple introduced last year in iOS 14.5 to bolster the privacy of iPhone and iPad users.

The change is “making it harder and more expensive” for businesses to reach their customers, Meta said as advertisers reportedly slash their spending on Facebook and Instagram and turn to rivals like Amazon and Google instead.

Facebook warns it will lose $10 billion to iOS privacy protections in 2022

By

Facebook loses to iOS privacy protections
How disappointing.
Photo: Dawid Sokołowski/Unsplash

Facebook parent company Meta has warned investors that it will lose around $10 billion in 2022 as a result of Apple’s bolstered privacy protections.

The company has been whinging about the improvements, which include App Tracking Transparency, since they were introduced in iOS 14. Its shares dipped more than 20% on Wednesday after it reported its latest disappointing earnings.

Apple VR headset won’t create a full metaverse

By

Don’t expect the Apple VR headset to be the first step in re-creating Ready Player One by delivering a full metaverse.
Don’t expect the Apple VR headset to be the first step in re-creating Ready Player One.
Photo: Warner Bros. Entertainment

While Apple is creating a VR headset, it’s reportedly not developing a complete virtual world for users. It plans on virtual reality games, video and other experiences. But these supposedly won‘t be connected into a single VR metaverse.

That sets it apart from Meta (formerly Facebook), which does hope to create a virtual world it controls.

Apple hires Meta AR comms chief for its rumored headset launch

By

Apple’s first AR/VR headset might look like ski goggles
Information supposedly leaking from Apple indicates the Apple AR/VR headset will look a lot like this.
Photo: RendersByIan

Apple reportedly hired Meta’s AR communications chief recently, a move that fits with Cupertino’s long-rumored plan to launch an augmented reality/virtual reality headset.

Observers expect Apple to unveil its mixed-reality headset sometime in 2022. And, according to Mark Gurman’s Power On newsletter, Apple is forming a team to handle the hardware’s launch and marketing. Part of this appears to be the hiring of Andrea Schubert, chief of communications and public relations for AR at Meta, the company formerly known as Facebook.

Facebook’s 6-hour outage is the result of one small slip-up

By

Facebook outage
Oops.
Photo: Sofitel/Flickr/Cult of Mac

“A faulty configuration change.” That’s all it takes to bring three of the world’s biggest social platforms to their knees for more than six hours, according to an apology issued by Facebook after Monday’s disastrous outage.

Facebook, Instagram and WhatsApp became unavailable worldwide between approximately 9:15 a.m. PDT and 3:30 p.m. PDT on October 4. Facebook said it has no reason to believe user data was compromised during this time.

See here, Apple: Leave cameras out of your smart glasses

By

See here, Apple: Leave cameras out of your smartglasses
Apple smartglasses can’t make the same mistake as the ones just released by Facebook and Ray-Ban.
Photo: Cult of Mac/Ray-Ban

Facebook and Ray-Ban teamed up on a pair of smart glasses. It’s essentially a camera you wear on your face, making it a perfect example of what not to do with this type of product. They turn the wearer into a walking, talking privacy violation.

Apple is designing its own smart glasses. These better not have a camera or they’re dead on arrival.

WhatsApp’s promise of end-to-end encryption may be a complete lie

By

WhatsApp encryption message
WhatsApp says no one — not even WhatsApp — can read your messages.
Image: Killian Bell/Cult of Mac

WhatsApp promises to protect every one of its 2 billion users with end-to-end encryption that ensures their messages cannot be seen by anyone outside of the original conversation. But does it live up to that promise?

A new report alleges that the Facebook-owned messaging platform uses artificial intelligence and more than 1,000 contract workers to examine “millions of pieces of users’ content” using “special Facebook software.”

That’s despite Facebook CEO Mark Zuckerberg telling the U.S. Senate in 2018 that “we don’t see any of the content in WhatsApp.”