Apple is reportedly gearing up to bring the first double-row Genius Bar to its new Garden State Plaza store in New Jersey. The Cupertino company is planning to move the store into a larger space in the mall, and it’s said that the Genius Bar will be one area that sees the benefits of the additional space. For customers, that means more Geniuses on-site to fix your troublesome iPhone.
Following the unveiling of the iPhone 5 and a new family of iPods on Wednesday, Apple has begun selling a new Lightning to Micro USB adapter for customers in Europe. As its name suggests, the adaptor allows users to charge and sync their new iOS device using a Micro USB cable — in compliance with the rules laid out by European Commission.
Wondering what Apple will call its new dock connector? No, it won’t be the “9-pin connector” — this is Apple we’re talking about, the company behind the Thunderbolt port. Instead, it’s expected to be labeled “Lightning,” and the kooky names don’t stop there. The Cupertino company is also expected to unveil a new set of earphones at its iPhone 5 event today, which will reportedly be called “Earpod,” along with a new iPod touch accessory called the “Loop.”
When Apple announced the original iPhone back in 2007, Google’s first Android handset wasn’t too far behind. The search giant got a compelling iOS alternative out of the gate before anyone else, and it’s been a head-to-head battle between the two platforms ever since. But how was Android able to follow the iPhone so quickly?
Well, that’s fairly obvious to most. You see, Google chairman Eric Schmidt was an Apple board member when the Cupertino company was developing the iPhone, and so he got an inside look at the device before anyone else. Little did Apple know that Schmidt would use what he saw inside Apple’s headquarters to create the iPhone’s biggest competitor.
With the iPad, however, it was a different story. That was years ahead of everything else, and not even Google had a slate ready to do battle when the iPad launched in 2010. Why? Because Steve Jobs made sure Schmidt knew nothing about the iPad before its debut.
Audience, the company behind the EarSmart technology used to power Siri in the iPhone 4S, has issued a statement insisting it is “unlikely” Apple will use its technology in the iPhone 5. It helped Apple develop part of the A5 chip that enables the iPhone to filter out background noise while you’re using Siri, but it seems Apple no longer needs its help.
Apple has begun prepping the Yerba Buena Center in San Francisco for the iPhone 5’s grand unveiling on September 12. Now that the Cupertino company has sent out invitations for the much-anticipated event, it has started decorating the venue with its logo, while exterior banners are expected to go up later today.
It took Apple a long, long time to bring customizable wallpapers to the iPhone, so who knows when — or indeed if — the Cupertino company will make them scrollable. But rather than waiting, why not install the WS Wallpaper tweak on your jailbroken device and add scrollable wallpapers yourself?
Sources for Bloomberg have corroborated recent iPad mini rumors by confirming that the device will launch this October with a 7.85-inch display supplied by AU Optronics and LG Display. This will be the first time AUO, which supplies displays for Apple’s MacBooks, will supply a display for one of the Cupertino company’s iOS devices.
Steve Jobs never got the chance to build the car of his dreams, but he has still had a huge affect on the car industry. Why? Because he made white cool. Before Apple began making white computers and accessories, white was a color only associated with boring products like refrigerators — and nobody dreamed of owning a white car. Now it’s the most popular car color in America.
Apple has seeded a new OS X Mountain Lion 10.8.2 build (12C35) to participants in its AppleSeed program, continuing its testing of Facebook integration. Though it states that there are no known issues with this update, the Cupertino company is also asking users to focus on Messages, Game Center, Safari, and Reminders.
With the iPhone 5 right around the corner, you’re probably thinking about selling your iPhone 4S to raise some cash for your new purchase. One of the best ways to do that might be to sell it back to Apple. The Cupertino company is currently offering up to $345 for the iPhone 4S, depending on its condition and specifications, as part of its Reuse and Recycle Program.
The Genius Bar is a great way to get help and support for the problems you’re having with your Mac and iOS devices. The problem is, with only 375 Apple stores worldwide, you usually need to live close to a big city to be close to a Genius Bar. But that’s no longer the case, because you can now speak to am Apple specialist from the comfort of your own home, via the company’s online store.
Apple has seeded a new OS X Lion build to registered developers this morning, less than two weeks after the previous build was seeded through the Apple Dev Center. This one comes with build number 11G45.
Just as we had predicted, the iPhone mod that aims to turn your iPhone 4 or iPhone 4S into an iPhone 5 — which we told you about yesterday — has been pulled by Apple. The site selling the kit has received a letter from a third-party who is “authorized to send notice and takedowns on behalf of Apple,” and it will stop selling in 48 hours.
Scott Trattner, the executive creative director behind the “Genius” advertising campaign — which was quickly killed by Apple shortly after its debut — has left his role at TBWA/Media Arts Lab in favor of a new role with advertising agency 72andSunny.
Wayne Goodrich, a former Apple employee who produced and coordinated the company’s hugely popular keynote presentations, is suing the Cupertino company for wrongful termination after he was fired for “business reasons” — despite being promised job security by former CEO Steve Jobs.
The jury will hear instructions to find a verdict for multiple counts of patent infringement claims in today’s court session of the Apple-Samsung trial. After terms are set, lawyers from each side will gather their final arguments and present them to the jury with the hope of resolving the first skirmish in a series of big legal battles between them.
Only this skirmish is more significant that most. It could end up inflicting very serious financial blows if either one receives a large reward figure or patent nullification. According to financial analysts who testified at the trial last week, a full finding against could cost Samsung upwards of $2.5B and Apple more than $500M. These figures are based on combinations of profit-loss estimates of products sold. The jury can consider and amend these figures as needed. The jury may, for example, choose to give Apple a reward based on the average high-end price point of iPhone applications, at $1.49 an app, as opposed to the median app price of $.99.
But that’s just one possibility. Apple could suffer blows to its lucrative and proprietary touch-screen and mobile technology that has helped push the company towards its current status as the most valuable company in the world.
Judge Lucy Koh has overruled Magistrate Judge Paul S. Grewal in the ongoing Apple vs. Samsung trial and handed the Korean company a chance to get a better verdict. Rather than providing an adverse interference instruction against Samsung alone over deleted emails — as Judge Grewal ordered — the court will tell the jury exactly the same thing about both companies.
If you’ve got a fairly recent MacBook Air or MacBook Pro, you’ll know that typing in a dark room is a breeze thanks to its backlit keyboard. It now seems as though Apple is looking to extend this feature to the trackpad as well. In a new patent filing entitled “Illuminated Touchpad”, the Cupertino company describes a new touch-sensitive input technology that doesn’t just light up, but also provides an “improved feedback mechanism.”
While Apple’s latest iOS 6 beta didn’t make any significant changes to the platform’s front-end — aside from removing the YouTube app — it did make some changes under the hood. In addition to “bug fixes,” it appears the fourth beta has made some improvements to App Store download times that make updating your apps super snappy.
It seems like Apple’s sixth-generation iPhone will be the first iOS device to boast a brand new, mini dock connector when it launches this fall. But there have been rumors that claim Apple will refresh all its iOS devices to make the new connector a standard across its entire lineup.
Not only does this seem highly unlikely, but there’s one reason why it’s an impossibility: Apple’s supply chain just couldn’t handle a refresh that big.
A rare Apple promotional video for the original Macintosh has surfaced online today, courtesy of one of the machine’s creators, Andy Hertzfeld. The one-minute clip, which was produced in 1983 by Chiat-Day, features members of the Macintosh team — including Hertzfeld, Bill Atkinson, Burrell Smith, and Mike Murray — who praise their product for its affordability, reliability, and more.
Apple could be making a mistake if it releases a smaller “iPad mini” alongside the new iPhone this fall, because according to a recent survey conducted by a leading coupon code site, nearly 80% of Americans will shun the tiny tablet in favor of the smartphone.
Kodak is on the verge of bankruptcy, but in a final bid to raise some cash, the company is selling off its entire patent portfolio. The company believes it could fetch upwards of $2.6 billion, and Apple and Google are going head to head for them. However, neither company has submitted a bid anywhere near Kodak’s estimate.
Sprint has a warehouse full of iPhone 4S units it needs to shift before Apple announces the new iPhone in September, which is great news for consumers. If you don’t plan on picking up the sixth-generation device later this year, you can now grab its predecessor for just $149 with a two-year contract. And if you buy online, Sprint will waive the $36 activation fee, too.
