Cupertino - page 13

The City of Cupertino has just released a slew of new plans and technical drawings for Apple’s proposed Spaceship Campus, which is set to finish construction in 2015.

The most interesting part of these plans, though? The plans for a massive new subterranean auditorium for future Apple press announcements. This will be where Apple unveils products like the ninth-generation iPhone, the seventh-generation iPad, the future Apple HDTV and other magical gadgets we haven’t even thought of ye.

Here’s some pictures of the auditorium. It’s like a giant secret lair!

When Apple pulled Airfoil Speakers Touch from the App Store last week, many believed that the Cupertino company was gearing up to introduce the same functionality to iOS 6 later this year. It seems, however, that this was just wishful thinking. In letter to one customer obtained by Cult of Mac, Apple’s Senior Vice President of Worldwide Marketing, Phil Schiller, explains the real reason why Airfoil Speakers Touch was pulled.

Macs equipped with Retina displays are high on everyone’s wish-list right now, but despite many rumors claiming we’ll see them announced at WWDC, we’ve still had our doubts they’ll arrive this year. However, we’ve been handed a glimmer of hope this morning after Retina-ready Mac applications began appearing in the Mac App Store.

Apple’s ability to turn over its inventory incredibly quickly is seen as one of the Cupertino company’s greatest strengths. But just how quickly does it sell its products? According to Gartner’s Supply Chain Top 25 league table, Apple clears its entire inventory every 4.9 days. That’s faster than Amazon, Coca-Cola, Dell, and Samsung. In fact, the only company that turns over its inventory quicker is McDonald’s.

A pair of new job listings on Apple’s website confirm that the company is seeking two engineers to overhaul the existing 30-pin dock connector currently employed by its iOS devices. The listings strengthen rumors Apple will introduce a new dock connector with its sixth-generation iPhone later this year, that will be significantly smaller than its predecessor.

Ever wondering if you’d be better off working for Apple than your current company? A job at Cupertino isn’t guaranteed to make you rich, but they do pay their talent fairly well, especially their engineers and designers. Here’s a list of some of the most common positions within Apple, along with their average salary, in ranking order.

Jony Ive, Apple’s Senior Vice President of Industrial Design, swapped sunny Cupertino for London today to receive his knighthood from Princess Royal at Buckingham Palace. The 45-year-old Brit, who is responsible for the iconic designs behind Apple’s computers and iOS devices, said he is “both humbled and sincerely grateful” for the “absolutely thrilling honor.”

While in the capital, Ive also gave what is likely his most revealing interview yet to British broadsheet The Telegraph, in which he talks about Apple’s design and its focus on simplicity, Steve Jobs, and the company’s current projects.

I can imagine that the reaction you get from mentioning the word “jailbreak” within the Apple camp in Cupertino is almost identical to that you get when mentioning the word “bomb” on an airplane. In fact, Apple hates the word so much that it considers it an expletive, and it’s now filtering it from the iTunes Store.

Just as we expected, Apple has successfully claimed ownership of the iPhone5.com domain name after filing a complaint with the World Intellectual Property Organization (WIPO) earlier this month to have the domain transferred from its existing owner.

According to WIPO’s website, the case has now been terminated.

We’re all familiar with just how stringent Apple’s App Store approval process is, but the journey iOS apps take between submission to Apple and finally reaching the App Store is a mystery to most of us. However, one Facebook profile gives us a sneak peek into Apple’s testing lab.

Dive Apple, a female who lives in San Francisco and looks like an upside-down cat, is an App Store reviewer whose Facebook profile reveals a lot about unreleased iOS apps and life behind a desk in Cupertino.

During a recent radio interview with ABC Sydney, Apple co-founder Steve Wozniak slammed the Cupertino company’s “horrible” prices down under, which force consumers to pay large premiums for its latest devices. Woz’s comments come after several technology giants have come under fire from Australian consumers and its government over price discrimination.

Proview has long been battling with Apple over its use of the “iPad” trademark in China, but the Cupertino company has moved to put an end to the dispute by offering a settlement figure of ¥100 million (around $16 million). The problem is, that sum covers very little of Proview’s massive debt, and the company is demanding a $400 million payout instead.

Apple could be preparing to kill off OS X Lion early in favor of its predecessor, Mountain Lion, according to the company’s AppleCare training schedule. One source claims that the Cupertino company is already recruiting and training staff for the new release, which could get its debut in June, weeks earlier than expected.

Before we read any further into these claims, let me just reveal where they came from: DigiTimes. While the site has published a few accurate reports on upcoming Apple products in the past, most of its rumors are worryingly farfetched.

The latest claims sources in Apple’s supply chain have detailed the Cupertino company’s launch plans for 2012, promising three new iOS devices between now and the end of the year. One of those will, as you’d expect, be the sixth-generation iPhone, but before that, we will see a new, 7-inch iPad.

What’s more, that new iPad you just bought will apparently be replaced by an even newer one during the fourth quarter.

It’s likely this would be an entirely different story if Steve Jobs was still at Apple’s helm, but the Cupertino company has now agreed to drop a number of its infringement claims against Samsung, roughly cutting the case in half, in a bid to ensure that a trial goes ahead this summer.

Likewise, Samsung has agreed to do the same — dropping five of its 12 complaints  — but both companies continue to bicker over the “copycat products” that have made Samsung the world’s number one smartphone vendor. 

One of the features iPad users have been consistently calling for since the device made its debut back in 2010 is multi-user support, which would allow families and small businesses to share one device between a group of people who all have their own account, with their own wallpaper, their own apps, and their own settings.

According to one iOS developer who recently contacted Apple about this feature, the Cupertino company is aware of the issue, and it is currently being “investigated by engineering.”

Sources in Apple’s Taiwanese supply chain claim that the Cupertino company is gearing up to launch a cheaper $799 MacBook Air later this year that will decrease the price gap between the next-generation of Windows-powered ultrabooks. Although specifications are not mentioned in the report, sources say the notebook will make its debut during the third quarter.

We’re all well aware that Apple is a company like no other. Whether you’re an employee or a customer, the treatment you get from Apple is almost unrivaled by any other company. This inspirational note given to every Apple staffer on their first day, encouraging them to “swim in the deep end” and do something big, is evidence of that.

When Apple introduced the new iPad earlier this year, it didn’t just discontinue the iPad 2; it dropped its price and sent it out to do battle with cheaper, Android-powered tablets from the likes of Amazon. But that’s not the only change the Cupertino company made to the device.

Although there’s no mention of it, if you buy a brand new iPad today, it will pack a new A5 processor under the hood that’s a little different to earlier A5 chips, and delivers much better battery life.

Saving up for that widely-rumored Apple television set? Well, according to one analyst, you have plenty of time. J.P. Morgan’s Mark Moskowitz issued a note to investors this week in which he states there is no indication Apple’s TV will make its debut during 2012, and that the current economic climate just isn’t suitable.

Moskowitz believes we’ll be waiting until 2014 instead, but suggests we could see an exciting new Apple TV set-top box before then.

Even with iCloud now up and running, Dropbox is still one of the best ways to sync documents between your Mac and iOS devices. It’s so great that all kinds of iOS apps — task managers, word processors, and even games — use Dropbox to send your data to the cloud so that you can access it on any of your devices.

However, Apple just turned up to the party swinging its banhammer. The Cupertino company has begun rejecting certain iOS apps that use the Dropbox SDK simply because they link to the Dropbox website.

Apple has emailed a number of developers who scrambled to purchase tickets for its Worldwide Developers Conference this June to tell them that their order has been cancelled. Anyone who purchased more than one $1,600 ticket on their credit card is likely to find that their order is “not eligible,” but a phone call to the Cupertino company could rectify the issue.

Ken Segall’s new book, Insanely Simple: The Obsession That Drive Apple’s Success, made its debut this week, and one of the more entertaining anecdotes within details Steve Jobs’s plans to celebrate the one millionth iMac purchase.

Rather than a $10,000 iTunes Gift Card like the company usually offers up for milestone App Store downloads, Steve wanted to play Willy Wonka and provide the lucky customer with a golden ticket that would entitle them to a full refund on their iMac purchase and a personal tour around Apple’s Cupertino campus.

We’ve heard plenty of speculation surrounding the future of Apple’s 13- and 15-inch MacBook Pros in recent months, which are soon expected to adopt a new form factor and Intel’s latest Ivy Bridge processors. However, according to one analyst, there may no longer be a MacBook Pro… or a MacBook Air.

Instead, Apple will release an all-new MacBook that combines the qualities of both, while the 17-inch MacBook Pro will be discontinued completely.

United Continental Vice President and Chief Financial Officer Zane Rowe has departed his job at the airline to join the Apple team in Cupertino as its new Vice President of Sales. He has been United’s CFO since October 2010, and Apple is “thrilled” to be welcoming him to the camp.