Apple wants to expand its product manufacturing outside China Illustration: Cult of Mac
Apple is reportedly looking to expand the production of its devices outside China due to its strict anti-Covid policy.
The Chinese government’s uncompromising zero-covid policy has affected the manufacturing of Apple devices, with shipping times slipping to July for some products.
Turning a design into a product doesn't have to happen in China. Photo: Apple/Cult of Mac
Apple will increase the number of countries where it does an important phase in developing products, according to a industry analyst. Currently, its R&D-oriented New Product Introduction (NPI) sites are in China, but the company plans to build NPI offices in other places as well.
Recent COVID shutdowns — which have disrupted several recent products — are supposedly the reason for the change.
A new wave of lockdowns in China could put Apple millions of units behind on iPhone production. Illustration: Cult of Mac
Analysts note that new COVID-19 lockdowns in China are hitting Apple’s supply chain hard. And the pain will likely worsen, with production falling behind by up to 10 million iPhones.
And this is not just about iPhones. Authorities have halted production at three key suppliers for iPhone, iPad and Mac assembly. Meanwhile, Apple is negotiating to reopen production lines, though success could be hard to come by, according to one analyst Friday.
Foxconn doesn't expect a "major" impact to production. Photo: Apple
Foxconn, Apple’s largest manufacturing partner, was this weekend forced to close one its biggest plants due to a citywide lockdown. Another COVID-19 outbreak has put all of Shenzhen, China, out of action until March 20 at the earliest.
The city, home to 17.5 million people, houses the Longhua Science & Technology Park — sometimes dubbed “Foxconn City” — which features 15 factories, worker dormitories, grocery stores, restaurants, and more.
The Chinese company isn't happy Apple is king on its home turf. Photo: Xiaomi
Xiaomi is in “a war of life and death” with iPhone, according to the company’s CEO, and the only way it’s going to regain its position as the top smartphone-maker in China is by matching Apple’s “product and experience.”
The Chinese company was once famous for taking a little too much inspiration from Apple and rolling out copycat products. It has (mostly) moved away from that in recent years, and it hasn’t helped its market share.
China is a massive market for Apple. Photo: Weibo/Tim Cook
December 22, 2013: After months of false starts, Apple finally secures a deal with China Mobile to bring the iPhone to the world’s largest telecom company.
With 760 million potential iPhone customers in the offing, the deal shapes up as Apple’s most important yet for growing its brand in China. In fact, Apple CEO Tim Cooks says the country will soon become the company’s biggest market.
“China is an extremely important market for Apple and our partnership with China Mobile presents us the opportunity to bring iPhone to the customers of the world’s largest network,” Cook said in a statement when the news broke. “iPhone customers in China are an enthusiastic and rapidly growing group, and we can’t think of a better way to welcome in the Chinese New Year than getting an iPhone into the hands of every China Mobile customer who wants one.”
Apple CEO Tim Cook “secretly” struck a deal with China in which he agreed to invest around $275 billion of Apple’s money to boost the country’s economy and “technological prowess,” according to a new report.
The five-year agreement was allegedly made during a series of visits Cook made to China in 2016 amid growing regulatory hostilities toward Cupertino. Since then, Apple has become China’s biggest smartphone brand.
The iPhone 3GS arrives in China, without Wi-Fi. Photo: Apple
October 30, 2009: Two years after launching in the United States, the iPhone finally goes on sale in China, giving Apple a chance to reach the world’s largest market.
A number of regulatory hurdles previously blocked Apple’s access to China, including restrictions on Wi-Fi functionality. With those problems solved, Apple offers the iPhone 3GS to the country’s 1.3 billion people, most of whom do not yet own smartphones.
We’re still weeks away from Apple Watch Series 7’s official debut, but that hasn’t stopped Chinese manufacturers from churning out their clones. The knockoffs feature flatter designs that could closely match the real thing.