It might be the most successful smartphone on the planet, but the iPhone didn’t become what it is today without some failures along the way.
Even before the device made its much-anticipated debut in 2007, Apple had to overcome big missteps and mistakes. It tried putting iTunes on other phones. It believed we didn’t need native apps. It entered into embarrassing partnerships with big bands.
As we look back over the iPhone’s history to celebrate its tenth anniversary, there are 10 big failures that stick out like a sore thumb.