Although BlackBerry hasn’t been a serious competitor to the iPhone in years, the UK phone trade-in website “Cash for phones comparison” has published some pretty damning statistics, showing just how massive the gulf is between the two “competitors.”
Only 8 percent of customers who traded in an old BlackBerry phone claimed any kind of loyalty to the brand, while an overwhelming majority of 66 percent decided to switch to an iPhone. However, it seems that these people weren’t looking so much to get a new iPhone as they were to get any iPhone — since 42.1 percent of respondees decided to ditch their trustworthy BlackBerry for an iPhone 4: a phone which was introduced all the way back in 2010.
BlackBerry has announced that it will not renew the T-Mobile (U.S.) license to sell its products when it expires on April 25 — ending a decade-plus relationship between the two companies.
“BlackBerry has had a positive relationship with T-Mobile for many years. Regretfully, at this time, our strategies are not complementary and we must act in the best interest of our BlackBerry customers,” said BlackBerry CEO John Chen in a statement.
BlackBerry — the beleaguered Canadian smartphone maker that controls literally 0 percent U.S. market share — is now suing its own executives to prevent them from quitting their jobs and flocking to Apple. Really!
That’s not to say that the iPhone 5c’s sales are what Apple wants it to be. In the most recent quarterly earnings conference call, Tim Cook himself admitted that iPhone 5c demand “turned out to be different than we thought.” Even though the iPhone 5c is selling well according to the standards of the rest of the smartphone industry, you have to wonder if even for $100 less, people would really prever a colorful plastic iPhone 5c than a premium-feeling iPhone 5. Even people opting for year old miles are buying an iPhone to get a high-end product, and the major failing of the iPhone 5c seems to be the plastic just doesn’t satisfy that requirement. What do you think?
Apple designed CarPlay “from the ground up” to be the future of car dashboard systems. And while technology is still based on iOS, how it communicates with the car is another matter. CarPlay utilizes QNX, the leading platform in the growing “infotainment system industry” that is owned by none other than Blackberry.
Apple is listed as a partner on the QNX website. QNX runs the embedded systems in many vehicles, including luxury brands Apple has associated CarPlay with, like Mercedes.