Lensbaby and GoPro. Pair the creator of artistic effects lenses with the king of the action cam and things could get interesting.

Lensbaby hopes so has it rolls out its Circular 180+ lens to fit the Hero series of GoPro point of view action cameras.

I waited for a GoPro-type video camera that won’t the break the bank, and happily discovered Vivitar’s DVR 786HD ActionCam fits the bill.

It’s tiny, capable and totally scratches my itch for an easy-to-use video camera to wean me off using up my iPhone’s battery to capture longer videos.

I found one of these ActionCams for around $75 or so on Amazon, and while it doesn’t offer all the extreme insanity of a GoPro, it’s a pretty nifty little camera on its own.

The Flip camera was a hot seller in its day that put into the hands of consumers a simple, portable, digital video recorder. The Flip is no more, but it’s possible it gave us a son before it passed on.

The YoCam looks like a thumb-size version of the Flip, yet appears to pack as much punch as a GroPro, the reigning king of the space now known as the action camera market.

Add Nikon to the growing list of companies taking on GoPro in the action camera market.

Nikon made a surprise announcement this week at CES in Las Vegas, unveiling plans for a portable camera that offers 360-degree immersive perspective.

The fact that professional-level photos and videos can be made with the camera on the iPhone is old news. However, the amazement never gets old with professionals when they forgo conventional equipment to use iPhones on a shoot.

The cinematographers who capture breathtaking action sports for Freeride Entertainment were in awe of the results with the iPhone after filming some of the most daring skiers, wakeboarders and motocross athletes for a promotion for HITCASE.