The fact that professional-level photos and videos can be made with the camera on the iPhone is old news. However, the amazement never gets old with professionals when they forgo conventional equipment to use iPhones on a shoot.
The cinematographers who capture breathtaking action sports for Freeride Entertainment were in awe of the results with the iPhone after filming some of the most daring skiers, wakeboarders and motocross athletes for a promotion for HITCASE.
The HITCASE is one of the most rugged, waterproof, drop-proof cases made for the iPhone and the company recently commissioned Freeride to shoot a promo for them using iPhone 6 handsets and HITCASE cases.
“Ten years ago, if someone would have told me I would have been able to shoot the quality of video that you are able to shoot with the iPhone 6 and the HITCASE, underwater, going anywhere you want to go, I would have told them they were crazy,” Freeride’s Director of Photography Cory Horton said in a behind-the-scenes video you can view below.
The quality of the camera inside the iPhone has been on the rise, but 2015 has proven to be a break-through year for Apple with the iPhone camera. This past spring, Apple was able to use photos shot with the iPhone 6 in a global advertising campaign, blowing up images to be featured on billboards and building-size banners.
A film at the Sundance Film Festival won praise and distribution for its story and cinematography, and stunned audiences when they realized the whole movie was shot using iPhones.
Apple recently released the iPhone 6s, raising picture quality to 12 megapixels and adding 4K video. According to Flickr’s Year in Review for 2015, the iPhone surpassed camera giants Canon and Nikon as the most popular camera among the millions of members on the popular photo sharing platform.
Much of the footage made by Freeride for HITCASE was made in places you would usually associate with a GoPro action camera. However, Freeride found no limits to the places they could mount an iPhone in a HITCASE. One shot is of a skier on a near-vertical line that could have killed him with one slip. Filmmakers used the iPhone to shoot from a helicopter but also had point-of-view footage from a handset mounted to the skier’s chest.
Source: ISO 1200