Conventional wisdom is that while Beats has a lot of fashion credibility, the actual audio quality blows. So why does Apple want to buy them?
Rumors have swirled that it’s an acqui-hire, and that Apple wants Beats so that it can also own Beats executive Jimmy Iovine and Dr. Dre, whose contacts in the music industry are unparalleled.
But there could be another reason, too. Apple might want to prevent Samsung from purchasing Beats.