Apple launches YouTube channel all about TV and movies

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Apple TV
Apple’s new YouTube channel is a bit odd.
Photo: Cult of Mac

Apple is gearing up for the launch of its Apple TV+ streaming service this fall with the creation of a new YouTube channel dedicated to movie and TV shows.

The channel serves up teasers, clips, behind the scenes looks, interviews and more about upcoming shows. While Apple’s lineup of original TV shows are still in development, Apple is focusing on other shows, like Game of Thrones which is in the middle of its final season.

It appears that Apple created the Apple TV YouTube channel about a month ago. It went practically unnoticed until this week though when MacStories spotted it.

There are trailers for a number of movies on the Youtube channel, including Toy Story 4, The Lion King, Star Wars: Rise of Skywalker, John Wick: Chapter 3, The Secret Life of Pets 2, Joker and more. The rest of the videos on the channel are a kind of mishmash of tiny glimpse into other shows. There doesn’t seem to be an overall theme yet and the channel has less than 2,000 subscribers right now.

One thing that’s glaringly missing from the channel is Apple’s own TV shows. Apple published one video from its “Show time” event last month that featured some of the storytellers behind the Apple TV+ service, but other than that, there’s nothing here we haven’t seen before.

Apple TV+ launches this fall. Some of the biggest names in Hollywood have signed on to help the iPhone-maker create its slate of original programming. The company still hasn’t said how much it will charge for the TV streaming service, but it will be competing with Disney+, Netflix, Hulu, HBO Now and more, so we imagine it will be competitive with those services.