Look inside Apple’s first store in Thailand

By

Apple store bangkok
The outside of the new Bangkok store.
Photo: Apple

One of the most popular countries in South East Asia for American tourists is finally getting its first Apple store.

Apple is set to open the doors of its Bangkok store in Thailand on Saturday, offering Apple’s first-ever official sales channel in the country for the iPhone XS, XS Max, XR and the Apple Watch Series 4. Ahead of the launch, Apple shared a few shots of the interior and it looks both simple and grand.

Bangkok apple store

More than 100 employees have been staffed at the Apple store to greet customers when they walk in this weekend. The store sits elevated above
“River of Kings” in the heart of Bangkok.

Apple goes to Thailand

Apple store bangkok

“Bangkok is a cultural and economic destination for the entire region and home to millions of passionate Apple customers,” said Apple retail boss Angela Ahrendts. “We are thrilled to introduce our Thai customers to Today at Apple, our full line of products, our phenomenal employees, and the service and support that are loved by customers around the world.”

Cultural landmarks and popular sites surround the Apple store at the ICONSIAM Center. It’s connected to the shopping center with huge glass facade facing the river.

Inside you’ll find Apple’s product avenues that have become standard at all its flagship stores. There’s a big area dedicated to Today at Apple sessions with a huge 6K TV. You’ll also find a tree-lined Genius Grove that mirrors the plants found on the outdoor terrace.