April 3, 1995: Apple introduces the Macintosh LC 580, an affordable computer offering good multimedia capabilities on a budget.
It quickly proves popular in the educational market. If you used a Mac in the classroom in the mid-1990s, there’s a good chance it was this very model!
March 28, 1996: In a dire message to Wall Street, Apple warns that it will report a $700 million after-tax loss for its most recent quarter.
Apple’s biggest quarterly loss in history, the shocking news reveals a company in far more financial trouble than previously thought. More than half the loss comes from $1 billion of unsold products.
March 27, 1995: The first official Macintosh clone launches, as Radius releases its high-end System 100 Mac.
Made by a company founded by several notable Macintosh alumni, this marvelous machine kicks off the era of clone Macs in grand fashion — before things take a turn for the worse.
March 23, 1992: The “headless” Macintosh LC II arrives, wooing value-oriented customers with a beguiling mix of updated internals and budget pricing.
Designed to take up minimal space underneath a monitor (sold separately), the Mac LC II is destined to become a hit. In retrospect, the entry-level machine is roughly analogous to today’s Mac minis.
March 22, 1993: Apple launches the PowerCD, the first device from the company that doesn’t require a computer to work.
A portable CD player that also works as an external CD drive for Macs, it offers a glimpse of the extremely lucrative path Apple will follow a decade later. However, the PowerCD itself will ultimately fail in the marketplace.
March 19, 1990: The ultra-fast Macintosh IIfx makes its debut, sporting a hefty price tag appropriate for such a speedy machine.
The fastest Macintosh of its day, it boasts a CPU running at a “wicked fast” 40 MHz. It gains an additional speed bump from a pair of Apple-designed, application-specific integrated circuits. Prices start at $9,870 and run up to $12,000 — the equivalent of $19,000 to $22,000 in 2019 terms!
March 14, 1994: Apple introduces the Power Macintosh 7100, a midrange Mac that will become memorable for two reasons.
The first is that it is among the first Macs to use new PowerPC processors. The second is that it results in Apple getting taken to court by astronomer Carl Sagan — not once but twice.
March 13, 1997: With Apple preparing to cut thousands of jobs, CNN reports that “the coffin door is closing” on Cupertino.
Apple is doomed! Doomed!
Knowing what happened in the years following, we guess this could technically be considered “fake news.”
March 9, 1996: Apple confirms that it will shut down its eWorld online service at the end of the month.
Part messaging service, part news aggregator — and all with Apple’s customary premium prices — the short-lived eWorld proved ahead of its time. Apple tells disappointed eWorld subscribers they can switch to America Online instead.
March 8, 1997: Apple renames the forthcoming Mac OS 7.7 update, calling it “Mac OS 8.” It’s more than just a name change, though: It’s a sneaky sucker punch that ultimately knocks out Mac clones.
Unfortunately for Mac users, the updated operating system does not deliver the total top-to-bottom rewrite promised by Apple’s Project Copland. However, the renaming strategy turns out to be a brilliant (if underhanded) way of getting Apple out of terrible licensing deals.
