Today in Apple history: Multimedia Macs take on the world

By

LC 630 Macintosh
Did you own one of the 630 series Macintoshes?
Photo: Computers.popcorn

July 18: Today in Apple history: Apple launches Quadra, Performa and LC 630 Macintoshes July 18, 1994: Apple launches the Quadra, Performa and LC 630 Macintoshes, three similar computers with slight differences tailored for the professional, home and educational markets.

Buyers can configure the new 630 series of Macs for less than $2,000. Today, the idea of getting a decent multimedia computer for $3,300 (adjusted for inflation) sounds very reasonable, but in 1994 these new Macs looked like a total steal.

Today in Apple history: Steve Jobs’ Apple turnaround continues

By

money
This is when we should have invested every cent in Apple stock.
Photo: Ste Smith/Cult of Mac

July 15: Today in Apple history: Steve Jobs' Apple turnaround continues with third profitable quarter July 15, 1998: Apple reports its third profitable quarter after the return of Steve Jobs, continuing the company’s remarkable turnaround.

Apple earns $101 million for the quarter, largely thanks to the success of the Power Mac G3. In the same quarter one year earlier, Apple lost $56 million. This marks the first time in three years that Cupertino managed three straight profitable quarters.

Today in Apple history: Revolutionary MP3 format gets its name

By

iPod
The MP3 made the iPod possible.
Photo: Jim Merithew/Cult of Mac

July 14: Today in Apple history: Revolutionary MP3 format gets its name July 14, 1995: The MP3 file format receives its official name as the new .bit file extension gets changed to .mp3. The technology allows compression of a standard CD .wav file to one-tenth its original size, courtesy of some smart algorithms.

The format will revolutionize the music industry — and put Apple on the road to world-conquering dominance.

Today in Apple history: Steve Jobs begins his path back to the top

By

Steve_Jobs_2007
This marked the start of Apple's turnaround.
Photo: Ben Stanfield/Flickr CC

July 8: Today in Apple history: Steve Jobs begins his journey to Apple CEO July 8, 1997: Steve Jobs begins his path to becoming chief executive officer of Apple, after former CEO Gil Amelio departs the company on the back of a massive quarterly loss. Also leaving Apple is Ellen Hancock, executive vice president of technology.

To run Apple’s day-to-day operations, CFO Fred Anderson takes over until a new CEO can be found. Jobs, meanwhile, moves from strategic adviser to take “a more expanded role with Apple’s board and executive management team.” The turnaround has started!

Today in Apple history: After a horrible quarter, Gil Amelio gets the boot

By

Bringing on Gil Amelio was viewed as a big coup for the Apple board.
This was the end of Amelio's 500 days running Apple.
Photo: Apple

July 6: Today in Apple history: After a horrible quarter, Apple CEO Gil Amelio is fired July 6, 1997: Following a massive quarterly loss for Apple, board member Edgar S. Woolard Jr. calls CEO Gil Amelio and informs him that he needs to step down. “You’ve done a lot to help the company, but the sales haven’t rebounded,” Woolard says.

Steve Jobs denies being responsible for Amelio’s ouster. However, the move results in him becoming Apple CEO for the first time. Now it’s time for a real turnaround!

Today in Apple history: Terrible quarter marks the end for Gil Amelio as CEO

By

Apple losses Gil Amelio
Apple wasn't always a global behemoth.
Image: Ste Smith/Cult of Mac

June 27: Today in Apple history: Terrible quarter marks the end for Apple CEO Gil Amelio June 27, 1997: The last day of another disappointing quarter brings an end to CEO Gil Amelio’s 500 days running Apple.

The $56 million quarterly loss contributes to an overall deficit of $1.6 billion during Amelio’s reign. The slump effectively wipes out every cent of profit Cupertino earned since fiscal 1991. After losing money for six out of the last seven quarters, Apple seems past the point of no return.

Today in Apple history: Apple’s eWorld online service goes live

By

Enter Apple eWorld. Short of a Nirvana MIDI file playing in the background, you can't get more 1990s than this!
It doesn't get more 1990s than this!
Photo: Ste Smith/Cult of Mac

June 20: Today in Apple history: Apple launches eWorld, a subscription service for Mac owners to get online June 20, 1994: Apple launches eWorld, a subscription service for Mac owners that’s designed to compete with America Online and other nascent online properties.

Part messaging service and part news aggregator, Apple envisions eWorld competing with the likes of AOL, Delphi, CompuServe and Prodigy. Unfortunately, Apple’s online service is doomed from the start.

Today in Apple history: New Power Mac is faster and more expandable

By

Power Macintosh 9500
This was the iMac Pro of its day.
Photo: Übernommen/Wikipedia CC

June 19: Today in Apple history: Apple launches Power Macintosh 9500, which is faster and more expandable than previous models June 19, 1995: Apple releases the Power Macintosh 9500, a high-end Mac that boasts a second-generation PowerPC chip that’s much faster than its predecessor.

The Power Mac 9500 is also significant for coming with six Peripheral Component Interconnect, or PCI, slots. They allow owners to attach hardware using the Intel-developed industry standard connection. Along with seven bays for internal drives and a swappable daughterboard, this makes the 9500 the most expandable Power Mac ever produced.

Today in Apple history: John Sculley steps down as Apple CEO

By

Former Apple CEO John Sculley talks at Web Summit 2015 in Dublin, Ireland.
John Sculley ran Apple for a decade.
Photo: Web Summit/Flickr CC

June 18 Today in Apple history June 18, 1993: John Sculley steps down as CEO after a 10-year run at Apple.

Sculley is asked to leave by the Apple board after AAPL shares collapse from a high of $4.33 in 1992 to 73 cents the following year. He hands over the CEO role to Michael Spindler before briefly taking the role of Apple chairman, prior to departing altogether.