Today in Apple history: PowerBook 165 becomes Apple’s most affordable laptop

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PowerBook 165 was Apple's most affordable laptop.
A less-remembered PowerBook, but an important one.
Photo: Miguel Durán/Wikipedia CC

August 16: Today in Apple history: PowerBook 165 becomes Apple's most affordable laptop August 16, 1993: Apple ships the PowerBook 165, a lower-cost grayscale version of the PowerBook 165c, which was the company’s first laptop to offer a color display.

The new model lacks the most attention-grabbing feature of the 165c, but it also brings its own claim to fame. The PowerBook 165 is Apple’s most affordable laptop yet.

Today in Apple history: iMac G3 arrives to save Apple

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On this day in 1998, the world says
On this day in 1998, the world says "hello" to the computer that will save Apple.
Photo: Apple

August 15: Today in Apple history: iMac G3 arrives to save Apple August 15, 1998: The iMac G3, Apple’s brightly colored translucent Macintosh relaunch, goes on sale to a rabid audience.

Steve Jobs’ first major product launch since returning to Apple, the internet-ready iMac cements his legacy as a forward-thinking tech visionary. It also introduces the world to the design talents of Jony Ive — and pretty much saves Apple in the process.

Just another day at the office, eh?

Today in Apple history: Tide turns against Apple in war with Microsoft

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Mac vs. PC
A judge's decision proves very damaging to Apple.
Image: Ste Smith/Cult of Mac

August 14: Today in Apple history: Tide turns against Apple in war with Microsoft August 14, 1991: As Apple and Microsoft head to court to battle each other, the tide begins to turn against Apple and its claims that Windows unlawfully copies the look and feel of Mac OS.

The case concerns whether key elements of Apple’s operating system are original enough for copyright protection. The decision turns out to be a major blow against Apple — and the start of Cupertino’s 1990s decline.

Today in Apple history: It’s time to ‘Think different’

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Think-Different
And just like that, a catchy slogan turns into an earworm.
Image: Apple

August 8: Today in Apple history: Steve Jobs introduces new Apple new slogan, Think different August 8, 1997: At Macworld Expo, Steve Jobs introduces the world to Apple’s new slogan, “Think different.” The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age and once again making products customers will love.

It’s the beginning of Apple’s most iconic advertising campaign since the original “1984” Macintosh ad.

Today in Apple history: Microsoft throws Apple a $150 million lifeline

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Bill Gates
Bill Gates looking like the cat that got the cream.
Photo: Apple

August 6: Today in Apple history: Microsoft investment helps save Apple from doom August 6, 1997: In one of the most famous moments in Apple history, Steve Jobs reveals that Microsoft has invested $150 million.

Although often presented as an inexplicable gesture of good faith on the part of Microsoft boss Bill Gates, the cash infusion actually benefits both companies.

Today in Apple history: Beginning of the end for clone Macs

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Power Computing clone Macs sounded like a good idea at first.
Clone Macs sounded like a good idea at first.
Photo: Antnik

August 5: Today in Apple history: Beginning of the end for Power Computing Mac clones August 5, 1997: Apple gets into a standoff with Power Computing, a maker of Macintosh clones. It marks the beginning of the end for Apple’s mid-’90s strategy of licensing the Mac operating system.

“If the [Mac] platform goes closed, it is over,” predicts Power Computing CEO Joel J. Kocher of Apple’s strategy. “[It’s] total destruction. The kiss of death.” Of course, things don’t turn out exactly like that…

Today in Apple history: Newton MessagePad inspires mobile revolution

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The Newton MessagePad looks gigantic next to an iPhone.
The Newton MessagePad looks gigantic next to an iPhone.
Photo: Blake Patterson/Wikipedia CC

August 2: Today in Apple history: Newton MessagePad launch inspires mobile revolution August 2, 1993: Apple debuts the MessagePad, the first product in its Newton line of handheld personal digital assistants.

The most unfairly maligned product in Apple history, the Newton is a revolutionary device. It predates Apple’s push toward app-based mobile devices 14 years later. Often dismissed as a failure, the Newton ranks near the top of the list of Apple’s most influential creations.

Today in Apple history: Mac Centris 660av is an audio-visual masterpiece

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The Macintosh Centris 660av was astonishingly ahead of most rival computers at the time.
The Macintosh Centris 660av was astonishingly ahead of most rival computers at the time.
Image: Apple

July 29: Today in Apple history: Mac Centris 660av is an audio-visual masterpiece July 29, 1993: Apple releases the Macintosh Centris 660av, a computer packed with innovative audio-visual features. These include an AppleVision monitor with microphone and speakers, and a port that can be used as a modem with a telecom adapter. It also comes with the first Apple software to recognize and synthesize speech.

At the relatively low price of $2,489, this was one of the first great affordable multimedia Macs.

Today in Apple history: Mac marketing guru Joanna Hoffman is born

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Kate Winslet (left) plays Joanna Hoffman (right) in Steve Jobs.
Kate Winslet (left) played Mac marketing guru Joanna Hoffman in Danny Boyle's Steve Jobs biopic.
Photos: Kate Winslet/Apple

July 27: Today in Apple history: Mac marketing guru Joanna Hoffman birthday July 27, 1955: Joanna Hoffman, who will join the original Macintosh and NeXT teams and become Steve Jobs’ first right-hand woman, is born in Poland.

Six months younger than Jobs, the marketing executive is one of the few people willing and able to stand up to the oftentimes-fierce Apple co-founder during the first part of his career.

Today in Apple history: Mac OS 8 becomes an instant smash hit

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Mac OS 8 gave Apple a much-needed revenue boost
Mac OS 8 gave Apple a much-needed revenue boost
Illustration: Ste Smith/Cult of Mac

July 22: Today in Apple history: Mac OS 8 is an instant smash hit July 22, 1997: Apple introduces its next-gen operating system, Mac OS 8, the first major OS refresh for Macintosh since System 7’s release in 1991.

OS 8 introduces easier surfing of the internet, a new three-dimensional look, and other features. It gets great reviews — but arrives at a very challenging time for the company.