iPhone 7 dominated Q3 sales despite limited availability

iPhone 7 dominates Q3 sales despite limited availability


iPhone 7
It will cost you under $400.
Photo: Ste Smith/Cult of Mac

Even though the iPhone 7 was only on sale for two weeks during Q3 2016, it accounted for more than 40 percent of all iPhone sales in the United States, according to Consumer Intelligence Research Partners.


Market researchers concluded that iPhone 7’s huge share of sales during the three-month period came partly because of rave reviews from fans, as well as the fact that hardly anyone bought a new iPhone leading up to the September 16 launch.

“In a quarter with only two weeks of sales, iPhone 7 and 7 Plus grabbed significant share of iPhones sold,” Josh Lowitz, CIRP co-founder, said in a statement. “We attribute this to slow iPhone sales in the weeks leading up to the launch of these two new models, as well as a positive reception for the new 7 and 7 Plus models.”

Small iPhones are trending

Even though iPhone 7 Plus has the most new features, users still prefer smaller sizes. The iPhone 7 was the most popular of the two new models, grabbing 31 percent of sales. Meanwhile, iPhone 7 Plus took 12 percent.

The iPhone SE also performed well in Q3 with nearly 10 percent of sales. Among new buyers of the iPhone 7 and 7 Plus, 36 percent were upgrading from the iPhone 6 or 6 Plus.

Samsung’s exploding Note 7 fiasco actually didn’t boost sales that much during Q3. Android switchers only accounted for 9 percent of iPhone 7 buyers.

Apple is set to reveal official sales numbers for its fiscal fourth quarter during the company’s next earnings call, which will take place October 25 at 2 p.m. Pacific. As usual, Cult of Mac will be here liveblogging all the financial details, so come back and see if Apple blows past Wall Street’s expectations.