Recent upgrades to the 12-inch MacBook helped provide Apple with a 17.1 percent notebook sales boost during the second quarter of 2017. The company remains fifth in overall market share, but it has been able to widen the gap between itself and sixth-placed Acer.
iPhone 7 sales remain “steady” despite the introduction of the Samsung Galaxy S8 and a flood of iPhone 8 rumors.
A new report suggests that Apple’s most recent smartphone is dominating the premium smartphone market in the U.S. alongside its main rival, and there’s little sign of a mass-holdout for the big refresh this fall.
Apple is giving iPhone retailers in India permission to slash prices in a bid to boost sales.
Even the company’s older handsets are still too expensive for the vast majority of local consumers, and sales are suffering as a result. Apple has no choice but to cut prices if it wants to be successful in one of the world’s fastest-growing smartphone markets.
Even the biggest of iPhone fans would admit that the device has become somewhat boring in recent years, but that hasn’t had any impact on loyalty to the Apple brand.
According to a new study, a whopping 92 percent of iPhone owners who plan to upgrade within the next 12 months will choose another Apple smartphone. That’s the highest retention rate among any smartphone maker, and it suggests iPhone 8 will be huge.