sales

Mac shipments fall ahead of big refreshes as PC sales grow

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Apple
We're all waiting for brand-new models.
Photo: Apple

Mac shipments fell during the third quarter of 2019 as PC sales continued to grow, according to new estimates from Gartner.

Apple’s market share declined as a result, but the company maintains its fourth spot for now. And shipments will almost certainly be boosted soon by the launch of the all-new Mac Pro and 16-inch MacBook Pro.

iPhone 11 sales estimates rising after surprisingly strong demand

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iPhone 11 colors
iPhone 11 is enjoying stronger demand than analysts anticipated.
Photo: Apple

Analysts have started raising iPhone 11 shipping estimates after surprisingly strong demand for Apple’s newest handsets.

Initial stock of most models quickly sold out after Apple starting accepting preorders on Friday, September 13. It seems fans are particularly interested in the brand new color options.

iPhone shipments will slide in 2019 without 5G support

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The iPhone XS Max screen delivers more of that OLED awesomeness.
iPhone 11 will do little to reverse falling shipments.
Photo: Ste Smith/Cult of Mac

iPhone shipments are expected to slide by a whopping 15% in 2019, thanks in part to a lack of 5G connectivity, researchers say. But it won’t be long before sales are on the up again.

A more significant upgrade to the iPhone lineup in 2020 could allow Apple to enjoy rare growth in an increasingly saturated market.

Apple teams up with Alipay to boost iPhone sales in China

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iPhone XS box gold
Bag yours before they're all gone.
Photo: Ste Smith/Cult of Mac

Apple has joined forces with Alipay in an effort to boost iPhone sales in China.

iPhone fans can now bag one of the company’s latest handsets with up to two years of interest-free finance. The loan allows customers to swap the costly upfront fee for much more affordable monthly payments. It’s available on purchases of 4,000 yuan (approx. $595) or more.

Foxconn cuts 50,000 workers early as iPhone struggles

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Which new iPhone is for you? It really comes down to size.
Apple knows the iPhone is getting too expensive.
Photo: Ste Smith/Cult of Mac

Foxconn, Apple’s largest manufacturing partner, has cut 50,000 workers ahead of schedule as a result of weak iPhone demand.

The first cuts came last October, months before Foxconn typically scales back its workforce in preparation for slow season, according to a source familiar with the move. It is believed that Foxconn isn’t the only Apple supplier making cuts, either.

Apple wildly underestimates demand for cheap iPhone batteries

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Right to Repair
Apple's first 5nm chips are expected to ship in iPhone and iPad this year.
Photo: iFixit

Apple reportedly replaced a whopping 11 million iPhone batteries last year — 10 times as many as anticipated.

Apple CEO Tim Cook has already cited this as one of the reasons why new iPhone sales are slowing. It is believed the company expected to perform between 1 and 2 million replacements under its heavily-discounted $29 program.

Samsung will make life even harder for iPhone on February 20

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Samsung Galaxy S10 teaser
You won’t be blown away by Galaxy S10 performance.
Photo: Samsung

Weakening demand for the iPhone could get worse next month when Samsung delivers its next-generation smartphone lineup.

The South Korean company has confirmed a Galaxy Unpacked event on Wednesday, February 20. Its teaser video all but confirms the Galaxy S10 will be the star of the show.

Slowing iPhone sales cause Apple suppliers to suffer

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iphone XS
It’s not just Apple that’s feeling the impact.
Photo: Apple

Slowing iPhone sales aren’t just bad news for Apple.

Foxconn, the company’s largest manufacturing partner, is also suffering as a result of weakening iPhone demand, with revenue for December falling 8.3 percent year-over-year.

It’s the first time Foxconn has experienced a drop in revenue in almost a year.

iPhone XR Apple’s best-selling phone as sales fall

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iPhone XR was India’s no. 1 ‘ultra premium’ smartphone in 2019
iPhone XR was India’s no. 1 ‘ultra premium’ smartphone in 2019
Photo: Apple

Apple’s best-selling smartphone last November was, perhaps unsurprisingly, its most affordable model. The iPhone XR outsold the iPhone XS and the larger iPhone XS Max, according to new data — but overall iPhone sales saw a significant decline.

Samsung also suffers as smartphone sales slump in China

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Samsung Galaxy Note 8
Apple isn't the only one suffering in China.
Photo: Killian Bell/Cult of Mac

It turns out Apple isn’t the only smartphone maker that’s suffering from falling sales in China. Samsung, one of the iPhone’s biggest rivals, is also expected to follow Apple in confirming lower than anticipated revenue for the fourth quarter of 2018.

The South Korean company’s warning, which will reportedly come on Tuesday, will reveal a 12 percent fall in year-on-year operating profit for the three-month period. Revenue is also expected to drop 5 percent.

Apple’s holiday quarter earnings could be insane

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Tim Cook earnings apple
Apple earnings could be about to reach new heights.
Photo: Ste Smith/Cult of Mac

Apple enjoyed an incredible start to 2018 thanks to a record-breaking holiday quarter, but according to one analyst, this year’s will be even better.

Thanks to an impressive new iPhone lineup and the best Apple Watch yet, revenue could reach insane new heights as we see out 2018. iPhone sales alone are predicted to surpass a staggering 81 million units!

iPhone XS sales take average selling price to record heights

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iPhone XS and XS Max
Have you bought yours yet?
Photo: Ste Smith/Cult of Mac

iPhone XS and iPhone XS Max sales have started off so strongly that they’ve helped Apple’s average selling price reach record heights, new data suggests.

The latest flagships accounted for 16 percent of all Apple handsets sold in the U.S. last quarter, despite being on sale for just ten days of it. Last year’s iPhone X continues to sell well despite being outdated now, while iPhone 8 and 8 Plus were the most popular options.

Google could miss out on $50 million following Fortnite snub

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Fortnite on Android
Fortnite isn't top of the list, but there's a catch.
Photo: Epic Games

Google could miss out on a $50 million payday this year alone as a result of Epic Games’ decision not to distribute Fortnite for Android through the Play Store.

Android users must download the game directly from Epic‘s own website instead. This allows the company to sidestep Google’s 30 percent cut of all revenue.

iPad remains top dog as tablet market shrinks

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iPad-Pro
Grab yours before it’s too late!
Photo: Ste Smith/Cult of Mac

The iPad remains the king of tablets after strong sales helped the device grab its highest share of the worldwide tablet market since 2014.

Apple confirmed on Tuesday that it sold 9.1 million iPads last quarter, which helped its market share grow 2.1 percent despite a drop in overall tablet shipments.

Apple shares fall after iPhone chipmaker cuts sales forecast

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iPhone X laying down
I wanted a Galaxy S10, but I'm stuck with iPhone.
Photo: Ste Smith/Cult of Mac

Apple shares fell 3 percent this morning after iPhone chipmaker Taiwan Semiconductor Manufacturing (TSMC) cut its revenue forecast for the second quarter of 2018.

The company and industry analysts point to weak demand for high-end smartphones as the main reason for the poor guidance. This likely has something to do with the fact that iPhone X sales have been in the gutter since early hype quickly died out late last year.

HomePod inventories pile up after early demand dies quickly

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Apple HomePod volume controls
HomePod sales are already suffering.
Photo: Ste Smith/Cult of Mac

Apple has been forced to cut HomePod orders as inventories continue to build up in its retail stores, according to a new report.

The $349 speaker enjoyed a promising start when it made its debut in February, but demand has fallen quickly as smart speaker shoppers turn to more affordable options from the likes of Amazon.

iPhone X spells doom for pricey smartphones

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iPhone X laying down
I wanted a Galaxy S10, but I'm stuck with iPhone.
Photo: Ste Smith/Cult of Mac

iPhone X looked set to become the beginning of a worrying smartphone trend when it went on sale last November, sporting a hefty $1,000 price tag. We were sure future flagships would be similarly expensive. But consumers just aren’t having it.

With iPhone X demand showing no signs of improvement in 2018, analysts are warning that the market “may not tolerate” rising smartphone prices.

iPhone will grab more market share as Samsung falls in 2018

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iPhone plus model next to iPhone X
New iPhones will require millions of new displays.
Photo: Ste Smith/Cult of Mac

The iPhone will gain market share as Samsung loses its grip in 2018, according to new predictions.

Apple is one of just three companies that are expected to see growth this year following weaker-than-expected smartphones sales in late 2017. TrendForce expects total handset production to grow just 2.8 percent, down from the 5 percent previously expected.

Is iPhone X demand really weaker than anticipated?

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iPhone X
Ready to ditch your iPhone X already? There's still time to get a great price!
Photo: Ste Smith/Cult of Mac

Demand for iPhone X has nosedived since the holidays, according to recent reports, which wiped $46 billion off Apple’s market value in under a week. But is that really true? Was Apple really anticipating sales of 40 million units in the second quarter of 2018?

Let’s take a more realistic look.