Smartphone sales are exploding in emerging markets like China and India. Apple has been trying to take advantage of that for years, and it insists it is succeeding. But in reality, other manufacturers are dominating the premium smartphone segment.
According to the latest data, OnePlus handsets accounted for 57 percent of all premium handsets sold in India during the second quarter of 2017.
Recent upgrades to the 12-inch MacBook helped provide Apple with a 17.1 percent notebook sales boost during the second quarter of 2017. The company remains fifth in overall market share, but it has been able to widen the gap between itself and sixth-placed Acer.
iPhone 7 sales remain “steady” despite the introduction of the Samsung Galaxy S8 and a flood of iPhone 8 rumors.
A new report suggests that Apple’s most recent smartphone is dominating the premium smartphone market in the U.S. alongside its main rival, and there’s little sign of a mass-holdout for the big refresh this fall.
Apple is giving iPhone retailers in India permission to slash prices in a bid to boost sales.
Even the company’s older handsets are still too expensive for the vast majority of local consumers, and sales are suffering as a result. Apple has no choice but to cut prices if it wants to be successful in one of the world’s fastest-growing smartphone markets.